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Domestic support! Sustainable Food & Guilt-Free Sweets Special Feature

グッズ 編集部
8/17/23Publish
We will introduce domestic brands that are easy and delicious, good for the body, and lead to the SDGs.
There are many food issues in Japan, such as food self-sufficiency, food loss, food mileage, aging farmers, food culture being lost due to dependence on processed foods, and an increase in lifestyle-related diseases and diabetes.
 
On the other hand, there are many people who, out of a desire to do something about it, are making tremendous efforts as a matter of course and trying to put the brakes on the worsening of the problems.
 
In this article, we will discuss theA brand that upcycles waste raw materials and works on organic farming, and a traditional taste that makes you feel the pride and pride of each region.The featured "Guilt Free Sweets" are:Low-sugar, gluten-free, and other products that can be eaten without compromising healthLet me introduce you.
Full of ideas that can be easily and deliciously eaten.The exquisite concept and package design are sure to win the hearts of customersAre.
 
Choosing domestic and locally grown food is not only delicious and safe, but also contributes to the reduction of CO2 emissions and leads to the development of the next generation.
 
Japan is a country where you can enjoy the "seasons" of the four seasons. Why don't you spread the goodness of domestic brands together so that you can eat safe and delicious food forever?

Reduction of food loss

Even if you make delicious vegetables, if there is no one to eat them, they will be discarded. If there are no producers, we will not be able to eat delicious vegetables. In order to avoid creating such a future, we will introduce three brands that make things together with farmers.
 
YOKACHORO FOOD BASE / BOTTLING AND CANNING THAT ONLY CHEFS CAN DO BY UTILIZING NON-STANDARD PRODUCTS THAT ARE DIFFICULT TO DISTRIBUTE.
 
 
“YOKACHORO FOOD BASE”is a craft bottling and canning factory located on Awaji Island.
 
It all started when I wanted to help the producers by not only using them in the restaurant but also being involved in the distribution of vegetables as a chef.
In addition, we witnessed the ingredients that had nowhere to go due to the Corona disaster,Creating a destination for the harvest and making processed products that do not reduce the valueWe are working on it.
 
The "All-Purpose Fermented Seasoning Series," which is popular for boosting home cooking, uses pomace (sake lees, soy sauce lees, mirin lees) from Japan sake, soy sauce, mirin, etc., which were scheduled to be discarded industrially.
It is re-fermented with YOKACHORO to create a versatile seasoning that is easy to use at home and can easily bring richness, umami, and depth to everyday dishes.
 
Since we have many relationships with small-scale producers who are very picky, organic ingredients are naturally gathered, and naturally brewed seasonings are used. No food additives are used in the manufacturing process.
Vegan and non-allergen-free productsThere are many of them, so they are used not only for those who like to cook, but also for those who are highly conscious of food, for home use and as gifts.
UNDR12 / Drying technology and ideas to change the taste of discarded vegetables and solve local issues
 
 
"UNDR12" is taking on the challenge of creating a system that allows people to enjoy the charms of "food and agriculture" and "rural areas".
 
Purchase and collection of vegetables that would be lost due to production adjustments or out-of-specWe dry it in the area and work together with the community to address the food loss problem.
 
By applying warm air drying on the day, it is additive-free, does not impair its nutritional value, and has a strong aromaIt is characterized by points. Each vegetable weighs about 1/10, and when dried, the six cases of tomatoes become heavy enough to hold in one hand, so transportation costs are drastically reduced.
 
The most popular "Sichuan Tsuyasai Furikake" is a spicy and raw furikake that can be enjoyed with plenty of fragrant vegetables. It can be eaten on its own, sprinkled over rice, or used as a seasoning to add richness and spiciness to dishes.
Yarn Snack Gift / Freshly picked fruit and vegetable jam made by a World Marmalade Award winning craftsman
 
 
We started from the point of view of whether we could do something good with farmers who grow delicious crops without pesticides, and whether there was a way to contribute to food loss countermeasures"Yarn Snack Present"has started.
 
Aiming to make "jam that goes well with snacks," we first discuss and select the necessary fruits and vegetables with farmers, and then we do everything by hand, from manufacturing to package design.
Completely additive-free, the sugar indispensable for jam is sugar beet sugar from Hokkaido, and the lemon is from Hiroshima PrefectureI am using
 
Marmalade of "Lemon and Vanilla Bean from Okuhachi Farm" that won the bronze award at the World Marmalade Awardsuses lemons grown with love in the land facing the Seto Inland Sea. The balance between the lemon marmalade and the vanilla bean is exquisite.
The gentle jam, which is packed with seasonal deliciousness, is a dish that will satisfy those who are looking for high-quality food.

Traditional taste with domestic ingredients

 
Tsunoyoshi Co., Ltd. / Additive-free Kyokudani that is gentle on nature using only the good ingredients that the body seeks
 
 
"I don't know how other companies make our main product, sansho jako, but I think it's absolutely a unique manufacturing method," says Higashiyama Gojo, Kyoto, who has been making handmade additive-free tsukuni for three generations"Tsunoyoshi Co., Ltd."The current owner of.
 
Rather than making food that can be called "additive-free" or "organic",Aiming for delicious food that can be recommended to loved ones, "additive-free food"We will make it without sparing any effort.
 
The "Sansho Jako" at the beginning of this article is Tsunoyoshi's signature product, which has been stubbornly adhering to the original manufacturing method since its founding. It uses high-quality chirimenjako caught mainly in the Bungo Waterway, the original broth that has been left overnight, and the best seasoning liquid that has been carefully selected, and the gentle and elegant flavor is said to be "the best partner for rice".
 
In addition, there are a lineup of tsukuni and seasonings with a gentle and nostalgic taste that take advantage of the goodness of the ingredients, and it is a lineup that will be very appreciated not only for home use but also for small souvenirs.
KYONO ODASHI / "Odashi soup" that emphasizes a wide range of useful dishes for various dishes
 
 
“KYONO ODASHI”is a shavings restaurant in Kyoto founded in 1970. We purchase raw materials with a discerning eye and balance the taste according to the production area and season.
 
Taking advantage of the unique flavors of the ingredients, we aim to provide the goodness of "soup stock" that complements the modern dining table.Easy-to-use soup stock packs and other bonito flakes arrangement productsDeploying.
 
The broth was in a tea bag."Kyo no Dashi Pack" uses three kinds of flakes from domestic ingredients and Rishiri kelp from Hokkaido.There is no extra stuff in it, and you can easily make a gentle broth with a good aroma, taste, richness, and balance. Recommended for use in flavorful dishes such as miso soup, meat and potatoes, and oyakodon. It is a popular product for home use.
Futaba dashi / Supporting handmade soup stock with a dashi that is friendly to both the maker and the eater
 
 
Next up is from Sanjo City, Niigata. For more than 60 years, we have been providing the same taste to restaurants and restaurants"Futaba no dashi"For home useNo chemical seasonings or preservativesI would like to introduce the soup stock.
 
Even if you say "dashi" in one word, the taste varies depending on the individual differences in the ingredients and the climate at the time of fishing and harvesting. Futaba dashi pursues unchanging deliciousness by fusing skilled craftsmen with reliable skills and senses with scientific elements that analyze and quantify ingredients.
 
The raw materials for bonito flakes are hand-blended according to the production area and season, according to the best ingredients according to the product. Capturing the needs,Vegan-certified [vegetable dashi] that does not use any animal ingredients and the easy [cooked rice base series] are also popularAre. Don't miss Instagram, which is full of delicious food recipes!
DENEN / A rare seawater salt product made in the "Agehama salt field" on the Noto Peninsula
 
 
"DENEN"is a brand that develops products using rare seawater salt made in the "Agehama salt pan" that remains only on the Noto Peninsula in Ishikawa Prefecture.
In order to protect and pass on the salt-making method that has been used for more than 500 years, we are engaged in sustainable manufacturing that protects not only technology but also the beautiful seas and mountains.
 
Our motto is "Only1 rather than No1". It is made with a lot of time and effort"DENEN Shio" uses beautiful Noto seawater rich in mineral balanceIt is mellow, and has a sweet and savory taste. There is a lineup with variations, including "Kashio" with various flavors, and "Shio Cider", which is familiar in Ishikawa Prefecture.
 
We will also make efforts to be "carbon neutral".The only fuel used for cooking is thinned wood cut from the satoyama of Noto.Because we are a brand that receives the blessings of the sea, we make eco-friendly and earth-friendly salt that is environmentally friendly.

Domestic honey and jam

 
Valuable domestic raw materials harvested in a limited number of production areas. Here are two brands with a rich aroma.
 
Honey Kingdom / Domestic honey specialty store centered on Gifu Prefecture
 
 
Currently, 94% of the honey sold on the market is from abroad, and only 6% is from domestic.
 
"Honey Kingdom"is a brand that aims to deliver natural raw honey from Gifu Prefecture to all over Japan, and runs a honey workshop in a land rich in nature surrounded by mountains.
 
Natural honey that is not mixed at all and has not undergone high-temperature heat treatment is nutritious.Each one is carefully bottled and delivered directly from the honey factory.
As a substitute for sugar, it is healthier and richer in nutrients than artificial sweeteners, and its precious natural honey is expanding its sales channels outside the prefecture and overseas as attention increases.
 
The standard is "Honey Gold", which has a good balance of taste and rich aroma, and "Honey Silver", which is creamy.Among the younger generation, products made with pickled dried fruits are popular.Are.
AKEMILEMON / Additive-free lemon product using pesticide-free lemons produced in Setouchi
 
 
Akemi, an apprentice lemon farmer, who has loved lemons since she was a child and wanted to spread the deliciousness of Setouchi lemons, which have an exceptional flavor, launched the company”AKEMILEMON”。 Pesticide-free lemons grown on an island in the Seto Inland SeaWe are developing products that use all of them.
 
The specialty is the spread "lemon curd" that originated in the United Kingdom.A miraculous encounter between a lemon full of flavor that reminds you of the gentle sweetness and freshness of a lemon tart and domestic grass-fed butter. You can spread it on bread and scones, or add it to yogurt.
 
For vegans, try "lemon cream". Organic coconut oil and organic soy milk, which are used instead of butter, enhance the scent of Setouchi lemon.
 
And "lemon jam" is made by utilizing the "peel" part that was not used in making lemon curd. Made with the image of biting a whole lemon, it is a simple but profound product with a deep taste of lemon without bitterness and millet sugar.
 
anyIt is such a happy taste that it is said that "once you eat it, you can't go back to any other taste."Would you like to recommend it to your customers?

drink

 
Introducing products made from domestic ingredients that both adults and children can drink with peace of mind.
 
 
Furumachi Rice Factory/Rice Rice Specialty Store in Niigata. The flavored amazake that appears in each season is also popular
 
 
We will introduce an easy-to-drink amazake drink from "Furumachi Kojiu Factory", which aims to convey the charm of glue and fermentation through amazake.
 
"Plain" amazake made only from domestic rice and rice branThe sweetness of the rice is brought out by the power of the glue, and the sweetness is surprisingly rich.Sugar-free and non-alcoholic.It does not have the aroma or habit of Japan sake that can be felt as something made from sake lees, so it is refreshing and easy to drink.
 
The product lineup is lined with seasonal flavors, so you can keep an eye on it all year round. In the summerThe popular "tomato" and "white peach" are also in time now.The name "Ginger Ale" comes from the fact that the shop is located on the approach to Hakusan Shrine. It is also a popular product as a good luck charm.
 
In the summer, cool it down slowly, and when it gets cool, use it at room temperature. The nutritious sweet sake, called "drinking infusion", is popular as a gift or for home use.
Pesticide-free apple juice that is squeezed whole and not filtered
 
 
In the orchard he inherited from his grandfather, he is working on sustainable apple cultivation and making apple juice that children can drink with peace of mind"Lingoli Rappa".
 
Organic apples from our own farm that have obtained organic JAS certificationStarting with the original juice, which is squeezed whole and not filtered, you can feel not only sweetness but also sourness and bitterness.Pesticide-free juice from contract farmersWe are developing products that allow you to enjoy the taste of various varieties of apples, such as dried apples made from organic apples produced on our own farm.
 
The adorable illustration on the label is by illustrator "100% ORANGE". It's so cute that you want to pick it up when you're in line, and you want to decorate it even after you're done drinking!

Guilt-free sweets

 
Guilt-free sweets have been attracting attention recently with a concept that is close to those who "love sweets but are worried about taking too many calories and sugars" or "cannot eat commercially available foods due to allergies".
Here are four brands that will be a strong ally in the fall of appetite.
 
Foggy Morning / Black bean cookies based on domestic rice flour and organic soy milk
 
 
"Foggy Morning"is an original brand born from Tamba Agricultural Products Co., Ltd., a small bean wholesaler.
Centered on Mt. Tamba Sasa,"Tamba black soybeans" and "Tamba Dainagon azuki beans" that have been grown using the temperature differenceWe are developing a variety of grocery products that make use of local materials.
 
Cookies made without wheat flour and based on domestic rice flour and organic soy milkYou can enjoy the flavor and taste of "Tamba black soybean kinako", which is an ingredient with simple seasoning, along with a crispy and guinea fowl texture.
 
There are two types: "black bean kinako", which has a gentle sweetness of mushrooms as you eat it, and "black bean cocoa", which has a bitter flavor. It is easy to divide with individual wrapping, and it is a dish that will be appreciated as a tea confectionery or a small souvenir.
Why don't you recommend it with the non-caffeinated "black bean tea" that has a delicious aroma like soybean powder?
Beans / No sugar or salt. Additive-free snacks made from rice that are gentle on the body
 
 
”Beans”is based on the concept of "making only what you want your loved ones to eat".Additive-free foods that are good for health and beauty with advanced food processing technology and are particular about deliciousnessIt is a brand that develops and sells.
 
The Orgente PUFF series is a simple puff confectionery for toddlers that takes advantage of the sweetness of vegetables and rice.The raw material is domestic rice that does not use chemical pesticides.(Koshihikari and Tsurukoi rice from Kochi Prefecture) and organic vegetables only,No sugar or salt is used. It is not fried in oil and does not use 7 items that are easy to cause allergies (eggs, milk, wheat, shrimp, crab, buckwheat, peanuts)Are.
 
From the desire to "eat it for adults", a puff containing peat, which replenishes iron, was born. In addition to iron, which tends to be deficient, nutrients such as dietary fiber can be removed, and enhances the body's enzymes and natural healing power.
imalivechocolate / Dairy, wheat, and soybean-free raw chocolate made at a low temperature of 48°C or lower
 
 
I have loved chocolate since I was a child. However, dairy products didn't suit my body and I became vegan, so I started to make delicious raw chocolate”imalivechocolate”
 
Chocolate making is done by chocolatier HARUKA with care and care, and almost all the processes are done by hand.
 
Uses raw cacao from overseas certified organic fair tradeand not to spoil the nutrientsProcessed at low temperatures not higher than 48 ° C. Free of dairy products, preservatives, emulsifiers, soybeans, soy milk, peanuts, and wheatBased on this, jewel-like chocolate is born by utilizing the knowledge of medicinal dishes and macrobiotics.
Since it has little moisture, it does not deteriorate easily, and if it is stored in the refrigerator, it can be eaten deliciously for more than half a year.
 
Every year, the Valentine's Day Fair at the Isetan Shinjuku store is almost sold out. There are many products that are difficult to get even in online shops, so there are many people who come from far away to buy them.
The number of products introduced this time is limited, so be sure to purchase them as soon as possible!
soï soï / Plenty of dietary fiber. Gluten-free additive-free snacks made with Ocala
 
It was born from the desire to make people in Japan and abroad more aware of the charm of Okara, and not to waste the Okara that is discarded when making tofu"Soy Soi". Uses raw okara instead of okara powderTherefore, you can enjoy a crunchy and chewy texture.
 
Okara cookiesIf you take it with water, it will swell in your stomach and you will feel satisfied even in small amountsSo it is a strong ally during dieting. You can also get the nutrients and dietary fiber contained in okara, so you can achieve intestinal activity at the same time.
 
In addition to plain, which is made with only four ingredients, cinnamon and Korean chili peppers are also popular. Free samples are available, so if you have a taste you are interested in, please try it!
How did you like the feature on sustainable food &guilt-free sweets?
For goods, the first brand purchase can be returned for 30 days.We also offer a large number of sales support goods such as promotional POPs. Whether you've seen a brand you've seen before or a brand you're seeing for the first time, take this opportunity to try it out!

Brands featured in this article

YOKACHORO FOOD BASE
Utilizing crops such as thinning and plucking, which have no use until now, and substandard products that are difficult to put on distribution, All of the bottled and canned food that can be "made" only by chef is made by hand
UNDR12
With drying technology and ideas, we will change the taste of discarded vegetables and solve local issues.
Yarn Snack Shows
Naked flavor. It doesn't add anything, it has a natural taste. - Freshly picked fruit & vegetable jam  To your loved ones and to your precious self
Tsunoyoshi Corporation
"Prepare food that you want to feed your loved ones" We spare no effort to make it happen. The five flavors are harmonious and the charm of the materials can be felt. That's the kind of taste we aim for.
KYONO ODASHI
Founded in 1970, a shaved flakes shop in Kyoto. We purchase raw materials with a discerning eye and balance the taste according to the production area and season.
Futaba dashi
"Futaba no dashi" is a soup stock specialty store that is particular about adding no chemical seasonings or preservatives, and offers products with dashi.
DENEN
Rare seawater salt made in the "Agehama salt pan" that remains only on the Noto Peninsula in Ishikawa Prefecture.
Honey Kingdom
It is a domestic honey specialty store mainly produced in Gifu Prefecture. Based on the concept of "jewel-like honey that you want to give as a gift", we bottle them one by one at our workshop in Gifu Prefecture and send them directly to you
AKEMILEMON
Lemon in Setouchi is on the table every day. All materials used are organic. It is delicious because it is handmade in small quantities without using preservatives or chemical additives.
Furumachi Manufactory
A sweet sake specialty store in Niigata. Through a cup of amazake, we will tell you the charm of the world of bran and fermentation.
Lingoli Rappa
More than 50 apple varieties are all organically grown and sustainably farmed, while delivering delicious flavors that are not only sweet but also sour and bitter.
Foggy Morning
Together with the climate and with the people. "Foggy Morning" is a brand that looks at and accompanies the agriculture, fisheries, and cultures that form the climate. Jams, seasonings, sweets and teas made from black beans and red beans.
Beans
Based on the concept of "making only what you want your loved ones to eat," we sell products that are gentle on the body without additives, sugar, or salt.
soï soï
Ocala cookies with a polychy, crunchy, and indescribable texture. Once you start eating, you can't stop the simple taste. It's full of dietary fiber, so a small amount will fill your stomach and clear your intestines during traffic jams!

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