Hay fever is said to be a "national disease" that afflicts one in three Japan. Last year, the government finally accepted hay fever as a social problem and began to take action by holding a meeting of experts.
The amount of cedar pollen scattered in 2025 is expected to be considerably higher due to the extreme heat of last summer (according to the Japan Meteorological Association). In western Japan, the highest amount in the past 10 years is expected to increase this year, when the number of people who develop hay fever for the first time will increase.
Since the Corona disaster, when awareness of self-care has increased, the number of customers who want to take care of their allergy symptoms "by themselves" and "from the inside" is increasing rapidly. Many tea, aroma, food, and skin care items focusing on hay fever are also available in the goods, and the level of attention will increase dramatically in the coming season.
Therefore, in this special feature, we will focus on keywords such as "detoxification," "barrier function," and "improvement of the intestinal environment," which are attracting attention from people suffering from hay fever, and introduce items that can be used to prevent hay fever through self-care.
There are many items that will be active in the coming season, such as herbal tea that relieves painful symptoms, roll-on aroma that refreshes the nose with peppermint, highly moisturizing skin care, a versatile petit pla balm born from Ayurveda, and ponzu sauce using the citrus "Hebesu", which is full of anti-allergic ingredients and is attracting attention.
So that you can spend the positive season of spring with a refreshing feeling, let's propose hay fever care items from the sales floor as soon as possible!