On Wednesday, November 27th, with the cooperation of the Finnish Embassy's Business Finland, we held a "Goods and After-Sauna Exhibition" for buyers of accommodations, sauna and spas, beauty salons, food and beverage products, etc.
On the day of the event, a tent sauna will also appear at the venue, and there will be 21 brands such as Finnish and sauna-related brands, craft beer and non-alcoholic brands. The business negotiations proceeded with drinks in the tasting corner in one hand, which was more exciting than expected, and I was able to experience the world of after-sauna.
Thank you very much to all the buyers who came to our booth!
In this article, we will introduce the 12 brands that were exhibited at the exhibition, as well as the new brands that appeared in the tasting corner.
After-sauna is "enjoying the time after the sauna" that is now spreading in Finland.
In Finland, Saturday is "sauna day". And Wednesday is "Little Saturday", a "drinking day" to enjoy a small weekend in the middle of the week. Both, many saunas and bars stay open late into the night and host special events such as live performances.
According to the person in charge of the Finnish Embassy, in recent years, the restaurant and merchandise sales part of the sauna facility have become larger in Finland, and the business style of designing the space used in the after-sauna is larger than the sauna.
Even in Japan, saunas are now attracting attention not only as a popularity for some saunas, but also as attractive content. It is also being introduced in accommodation facilities, and the number of users is diversifying.
According to a survey of people who have visited the sauna three or more times in total, a major leisure booking site accounted for about 50% of the total number of people who started going to the sauna after the Corona disaster, and it became clear that the sauna market continues to acquire new demographics.
The number of women using the sauna is increasing and the male-to-female ratio is approaching about 1:1, and we know that saunas are becoming a place where people go from "going alone" to "going with someone".
Keep an eye on the world of sauna in the future. Please use the goods to introduce it to your facility, expand the after-sauna, and make proposals to customers who like saunas!
* If you want to sell alcohol, you need an "alcoholic beverage sales license" according to the target of sale.