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Do you know "Sober Curious"? The supreme non-alcoholic drink chosen by those who dare not drink

goooods 編集部

11/1/24Publish

Healthy mind and body. "Sober Curious", which is supported mainly by Generation Z, is full of good things!

"Sober Curious" is a lifestyle in which you dare to choose not to drink alcohol.

Japan's non-alcoholic beverage market continues to grow and is reaching an all-time high. According to a study by Suntory, the non-alcoholic beverage market in 2023 was estimated to be 41.33 million cases, more than 1.4 times more than 10 years ago. The market size is expected to grow further in 2024.

Sober Curious has a high affinity with themes such as natural-oriented and sustainability, and the number of general stores that display non-alcoholic beverages is increasing. Now, why don't you propose a new style of "drinking" from the sales floor?

In this article, we will cover items that will liven up the drinking table even if it is non-alcoholic, such as snacks, along with non-alcoholic drinks that are full of commitment, such as non-alcoholic beers with authentic tastes, truly delicious non-alcoholic wines that overturn common sense, and craft cola with an exquisite aroma of spices.

Please use it to make shelves for the season when people gather more!

Non-alcoholic beer and wine

Non-alcoholic food tastes less good than the real thing. We have carefully selected authentic products that overturn the consciousness of those who have such an image of beer and wine.

BRULO / Collaboration beer between England and Belgium, the home of craft beer

BRULO is a brewery in Edinburgh, Scotland, England that specializes in non-alcohol. The wine is brewed in Belgium.

While it is a non-alcoholic beer,It is made from the same hops, wheat, water, and yeast as beer, and is made through a fermentation process, and the raw materials and manufacturing method are the beer itselfAre.

BRULO, which proposes a variety of craft styles, is different from conventional non-alcoholic beers, and you can choose from a diverse lineup such as IPA and dark beer.

"LUST FOR LIFE" IS THE MOST POPULAR FLAGSHIP BEER AT BRULO.Double dry hopping with three types of hops: Citra, Simcoe and Mosaic. Ripe, juicy flavors of mango, peach and pine. It's the perfect balance of flavor, bitterness, and drinkability.

0.0% ABV, no artificial sweeteners or preservativesIt is a nice point that it is gentle on the body, and it has obtained vegan certification from The Vegan Society.

Holoyowaz / Overturning the common sense that "non-alcoholic wine = not delicious". Authentic and dealcoholized wines

HoloyowazJapan's first non-alcoholic wine specialty storeAre.

Sample more than 150 non-alcoholic wines from around the world, selected only from the highest standardsWe are dealing with: A true non-alcoholic wine made with time and effort is an authentic taste that makes you forget that it is non-alcoholic the moment you put it in your mouth.

Select with an emphasis on pairing with mealsFor example, the "Thomson & Scott Noughty Sparkling Chardonnay" is not only salad and seafood, but also has a refreshing taste that matches any dish. "Thomson & Scott Noughty Rouge" can be paired with cheeses and meat dishes, as well as regular red wines.

Professionally endorsed products are also available in starred restaurants, 100 famous stores, luxury hotels, and first class lounges.

Mocktails

"Mocktail" is a new name for non-alcoholic cocktails. Why don't you propose an item that makes it easy to make a stylish mocktail full of originality at home?

SHIMANTO DOMEKI CO., LTD. / Organic and vegan non-alcoholic bar syrup

Sweetness is an essential element of mocktails, but many people don't want to drink anything with sugar or artificial sweeteners if possible.

Hellinger's non-alcoholic bar syrup is made with organic beet sugar and organic sugarcane sugar and is gentle on the body.It is a one-of-a-kind non-alcoholic bar syrup that is non-alcoholic and allows you to enjoy the authentic taste without sacrificing taste.

For those who prefer a fruity taste, we also recommend the "Mojito," which has a refreshing lime mint scent that matches any occasion such as during meals, after, and chill time, and the "Aperitivo," which has a fruity orange flavor and a bitter taste derived from herbs.

It's easy to make, just mix sparkling water and ice.It is also delicious with citrus slices if you like. Of course, you can also enjoy a regular cocktail with the addition of alcohol.

MY HONEY / A revolutionary "drinking vinegar" that combines the intestinal vitality power of pear vinegar and the deep sweetness of raw honey

From the natural and unheated raw honey specialty store "MY HONEY", an innovative "drinking vinegar" is now available!

"Honey vinegar" has been studied so farA special vinegar "Twentieth Century Pear Vinegar" that was reported to be useful for maintaining healthIt is a vinegar drink that combines the thickness of unheated honey with a rich deep sweetness.

The only ingredients are 20th century pears and raw honey.Pear vinegar, an ingredient made from 100% pears, is full of ingredients that support beauty and health, such as various organic acids such as galacturonic acid and acetic acid, and minerals. Raw honey contains 190 different enzymes and nutrients. It does not contain any sugar, artificial sweeteners, or preservatives, and is made only with what is good for the body.

If you divide 10~20ml of honey vinegar with about 6 times more carbonated water, you can easily make a mocktail that is delicious and your body will be pleased.

In addition to drinking, it can also be used to arrange vinegar things, sushi, and salads.You can use it in all kinds of ways with one bottle, and there is no loss in buying it. Please try one first.

A flavor element that turns a seedcore/bland non-alcoholic beer into a rich beer cocktail

Those who feel unsatisfied with the taste of non-alcoholic beer that they always drinkGood news!

Seedscore's "Beer Rich Apple" is a beer flavor ingredient that transforms the taste of beer into your own aromatic flavored beer.

The jar contains dried fruits, spices, icing sugar, etc., and when hot water is poured and cooled for a few hours, the syrup is completed. If you add an appropriate amount to your favorite non-alcoholic beer, you can easily enjoy a beer cocktail-style drink. It is delicious with your favorite beverages such as beer, low-malt beer, third beer, and carbonated water.

There are three flavors to choose from: apple, ginger, and kabosu &herb.

For wine lovers, homemade sangria with a rich fruit aroma is also recommendedAre.

Higashikawa Sparkling water / "Medium-hard water" that is rare in Japan is delicious. Carbonated water produced from melting snow in Asahidake, Hokkaido

If you want to enjoy authentic mocktails, you'll also want to stick to sparkling water.

Higashikawa Sparkling WaterSparkling water that uses 100% snow-melted water from Hokkaido's highest peak, Asahidake, and other mountainsAre. The snow melts, and the pure spring water that has been filtered through nature's natural filters over decades and hundreds of years"Medium hard water" with a hardness of 94The taste is moderately soft and characterized by a slight sweetness.

In contrast to the spring water in Japan, which has a lot of soft water, the snowmelt water of Asahidake is a rare "medium-hard water" in Japan.It is the quality of the water. This famous water, which is drawn to all households and restaurants in Higashikawa Town, at the foot of Mt. Asahidake, is used not only to drink as it is, but also to brew coffee, cook rice, and make noodles and bread. Beverages and foods that use Asahidake's snowmelt waterHighly rated when you can clearly see the difference in tasteI am getting it.

The non-alcoholic drink finished with special carbonated water is likely to be the star of the dining table.

There are two types of gas pressures, Basic and Strong, which can be selected according to the application.

Craft Cola / Craft Ginger

This craft drink is packed with the maker's commitment. Even in Japan, this evolution knows no bounds. Each region and raw material has its own characteristics, and it will liven up the conversation even at parties.

OFFCOLA / Additive-free and coloring-free natural craft cola based on the concept of "time" born in Shibuya, Tokyo

Born in Shibuya, TokyoThe additive-free, coloring-free natural craft cola "[OFF COLA]" based on the concept of "time" is a product that has become a hot topic in the media.　　

Produced by Japan's top pastry chef "Hayashi Kyoki", the depth of flavor using domestic cane sugar, tonka beans, and more than 10 kinds of natural spices is popular with both alcohol drinkers and non-drinkers.

It is unique in that it proposes a different taste depending on the time of drinking.

[6:00 pm] is a drink in the evening and is characterized by the gentle sweetness and spiciness of caraway.

[2:00 a.m.] is a refreshing taste to drink at midnight. The scent of lemongrass and ginger is refreshing. In addition, [9:00 pm] was released this summer.

Popular with women in their 20s ~ early 30sIt has been introduced mainly in cafes, shisha shops, and hamburger shops. The packaging is also stylish, and it is a product that can be suggested to those who are looking for a unique souvenir.

Sweltering cola / persimmon, miso, mirin! Craft cola syrup made with plenty of Gifu ingredients

"Sweltering Cola" is a craft cola packed with ingredients from Gifu Prefecture.

The brand owner, who ran a bar in Gifu Prefecture, launched it in the wake of the Corona disaster, aiming to revitalize the region and convey the charm of Gifu Prefecture through products.

The craft cola syrup, which rises with the aroma of various spices, uses a wealth of ingredients unique to Gifu.We use local ingredients such as soybeans, cloves, Hida sansho, yuzu from Seki City, mirin from Kawabe, vinegar from Gujo, honey from Mizunami, persimmon honey from Ibi, and miso from Gifu. In addition, the rich sweetness of persimmon honey, honey, and mirin, and the freshness of yuzu, sansho, and vinegar are the best match for the flavor of bean miso.

It is recommended to add carbonation and enjoy it as a craft cola, or to mix it with milk or espresso.It is also widely used in cafes and restaurants, and is also used in pound cakes, cheesecakes, shaved ice, and affoguards.

Itoku Foods / Ginger syrup that warms the body made seriously by a ginger shop

With the increase in health-conscious people, the market for ginger beverages is growing globally.

Itoku Foods, a ginger manufacturer in Hiroshima Prefecture, purchases ginger from all over the country,With the company motto of "Body temperature revolution with ginger", a product for people who are suffering from coldI'm making it.

In 2021, through crowdfunding, three new products were released, including "Craft Cola," which was made seriously by a ginger shop. If you divide it with carbonic acid, it looks like alcohol and refreshes your throat. But if you drink ginger, you can kill two birds with one stone, which makes you healthy from the core of your body.

Not only ginger, but also other ingredients are used ingredients that do not cool the body.Steamed ginger contains 33 times more shogaol than raw ginger (according to the Analysis Center). Steamed ginger is called "dry ginger" in China and is often used in Chinese medicine. It is also a recommended product for women who are concerned about the cold in the summer.

Coffee, Chammery, Herbal Tea

Popular with alcohol lovers, flavored coffee and gold leaf champelly. With its gorgeous presence, it will liven up the place.

Alps coffee lAb. / The world's first infused coffee specialty store

Infused coffee is coffee made by transferring flavors from other sources of coffee by infusion (pickling) from the coffee production stage to the post-production stage. Syrups, fruits, and spices are often used, but there are also unique products that are flavored with alcohol.

“Alps coffee lAb.” Infused CoffeeA unique product in which raw beans are soaked in alcohol before roasting and roasted to skip the alcohol.It is a rarity that you can enjoy flavors such as whiskey and wine, and there is no doubt that it will be a hot topic at the alcohol table.

It is supported by a wide range of people, including coffee enthusiasts and those who could not drink coffee. Samples are also available, so if you are interested, please give it a try.

DENEN

A sparkling non-alcoholic toast drink

Cheers! If you put the glasses together with the voice, the gold leaf in the champagne glass sparkles, like a scene from a movie.

A toast drink unique to Ishikawa that combines Kanazawa's "gold leaf" and Noto's "salt"is perfect for toasting at celebrations such as Christmas and New Year's.

Since it is non-alcoholic, everyone from children to the elderly and those who cannot drink alcohol can toast together and enjoy a gorgeous feeling. In addition, because it is a unique product filled with Ishikawa traditions, it is appreciated as a souvenir or gift.

【Butterfly Pea / Blue Herbal Tea】 RITCH BLUE TEA (for beauty and health) / Pesticide-free tea with a fun color

RITCH BLUE TEA is an herbal tea that uses the naturally derived anthocyanin pigment "blue" by drying and powdering butterfly pea flowers produced in-house without pesticides.

Tea made only with pesticide-free butterfly peas and pesticide-free mintWe use safe raw materials. It has a very refreshing taste with no miscellaneous taste.

It can be boiled with water or hot water. If you add tonic water and mint to the thick butterfly peas, you will have a stylish mocktail. If you add something acidic such as lemon, it will turn into pink tea, so you can enjoy the appearance depending on the arrangement.

It's full of anthocyanins, so it's perfect for customers who are conscious of health and beauty.It is a product.

Specialty snacks

Snacks that complement your drink will make your time with Sober Curious even more enjoyable.

ROKA / A cheese snack for adults made by stacking 90 layers of puff pastry and cheese

Cheese snacks that are perfect for non-alcoholic beer and wine are popular with a wide range of customers.

ROKA is a confectionery manufacturer founded in 1949 in Delft, the Netherlands.

Mr. Roden Reis, a pastry chef who runs a confectionery shop, conceived a baked confectionery using Gouda cheese, which is loved by the locals, in order to heal the hearts of the people who were hurt by the war, and "Roca Cheese Krispie" was born.

There are two types of cheese used in Roca: Dutch Gouda cheese and British cheddar, which is loved all over the world.The cheddar cheese loca is available in four flavors with the addition of black pepper and onion. Gouda cheese is a semi-hard type of cheese native to the Netherlands and is characterized by its mild and rich aroma. Cheddar cheese is a hard type of cheese native to the United Kingdom and has a rich taste that has been aged for a long time.

The cheese content reaches 30% of the total, and you can enjoy the rich cheese flavor.

Moyatto rice crackers / The spiciness of the demon lingers A snack that you can enjoy in a positive way even in everyday moyamoya

Moyatto Senmochi is a rice cracker that was born from the desire to vent the "moyatto" of everyday life in a positive way.

In addition to simple seasonings that are easy for children to eat, we also offer "three types of spicy flavors" that are perfect for snacks.The three types of pungency are legendary products that have achieved 480% in MakuakeThe illustration of the demon is eye-catching, and there are two flavors, chili pepper and yuzu pepper.

The unique package with an illustration of a small story that makes you feel uncomfortable is eye-catching.If you get frustrated, "chew it up" and "digest" it "deliciously"!It is made with the concept of, It seems that the package uses moms' moyato stories from all over the country. It is also appreciated for drinking at home and for gifts to mothers' and girls' parties.

momo21 / Nutritious nuts with a focus on freshness

The classic snack "nuts" are easy to reach for.

The fragrant and nutritious nuts of "momo21" that have inherited the feeling of a manufacturer who is particular about freshnesswill lead you to a healthy and energetic life from the inside of your body.

The popular "mixed nuts" are perfect for snacks and when you're hungry. Giant corn, which is popular for replenishing nutrition before exercise, is at the top of the list, as well as peanuts, cashews, and almonds. It's a little salty and chewy.

The brand is known as:Blended herbal teas with various benefitsAlso expanded. Citrus lemon, which has a refreshing scent of lemongrass, and rosehips, which condition the skin, are also recommended.

It is supported by a wide range of age groups, from people in their 20s to the elderly, and is popular for its natural sweetness, aroma, and cuteness of the package. Both nuts and herbal teas are moderately sized and are often used as gifts.

Tsunoyoshi Co., Ltd. / Snacks that tend to be biased, delicious to the aftertaste Chirimen Sansho

Tsunoyoshi is a long-established Tsukuni manufacturer in Kyoto. Based on the Kyo Kaiseki technique, we carefully manufacture products with the aim of creating a finish that maximizes the charm of the harmonious materials of the five flavors.

"Sansho Jako" is the store's signature product, which has been stubbornly adhering to the original manufacturing method since its foundingAre.

High-quality chirimenjako caught mainly in the Bungo Waterway, carefully ground broth and the best carefully selected seasoning liquid are used to create a gentle and elegant flavor. It is a gem that makes you feel Tsunoyoshi's commitment.

It can be enjoyed as it is as it is as an accompaniment to alcohol such as beer.The gentle Japanese taste, which is loved by all generations, is perfect for gifts and giftsAre.

There is also a development of flavorful jams that make use of Japanese ingredients such as "celery and ginger" and "plum wine plum and lemon", and if you are looking for a snack for wine or cocktails, this is recommended.

What did you think of the "Sober Curious Feature"?

In terms of goods, we also have a lot of sales support goods such as promotional POPs.Whether you've seen a brand you've seen before or a brand you're seeing for the first time, take this opportunity to try it out!