The charm of Hokkaido, which is full of elements such as nature, culture, and history that are used to create excellent things, is now known around the world.
The high quality of dairy products and agricultural products should move anyone in Japan. It is known that simply including Hokkaido in the product name can increase sales, and Hokkaido has been the prefecture that has been rated as "the most attractive" in Japan for 16 consecutive years.
Furthermore, in recent years, "HOKKAIDO" has been recognized as a brand overseas, and it is extremely popular as a tourist destination. From 2023 onwards, the number of foreign tourists visiting Hokkaido has increased again, especially in November 2023, which has increased by 14.5% compared to 2019.
The charm of Hokkaido is nature. In addition to delicious agricultural products and dairy products grown in nature, cosmetics and miscellaneous goods using plants are also popular. Many people move to Hokkaido from all over Japan, and as a result of people aiming to revitalize the region, the evolution of items that take advantage of the blessings of the north knows no bounds.
In this special feature, we introduce foods such as premium chocolates created by up-and-coming Hokkaido brands, potato snacks that go well with sake made with Hokkaido potatoes, Hokkaido blended teas that are also available in high-class hotels, essential oils that reproduce the scent of Hokkaido air, and sustainable cosmetics using ingredients that are typical of Hokkaido such as horse oil and Hamanasu.
Many sample products are also posted, so please use them as a reference for making shelves.