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Living with Fermentation Kikkoman Kokoro Dining

Living with Fermentation Kikkoman Kokoro Dining

ハッコウノアルクラシ　キッコーマンココロダイニング
Vendor
株式会社Hiroコーポレーション
With the popular product "Crispy Soy Sauce Almonds", we propose the charm of fermentation culture and natural ingredients, prepare the mind and body, and enrich our daily lives.

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T4140001042370

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About the brand

With the popular product "Crispy Soy Sauce Almonds", we propose the charm of fermentation culture and natural ingredients, prepare the mind and body, and enrich our daily lives.
1
Crispy soy sauce almonds are popular as an accompaniment to rice and as a gift. There are many fans of celebrities and musicians, and there are also TV broadcasts such as Hirnandez and Banana Sandwich.
2
Since we mainly sell our own mail-order, we sell wholesale only to some select shops, high-end supermarkets, general stores, etc. Only in places where there is the ability to attract customers, we also hold events.
3
We propose "a life that rejuvenates the mind and body with fermented foods" in daily eating habits, such as "glutinous brown rice with glutinous rice with glue" and "carrot and ashitaba with sweet paste".

More about the Brand Owner

代表取締役社長　茶谷 良和

YOSHIKAZU CHATANI

"I want people to know more about the charm of soy sauce." I started my business with the idea of incorporating fermented foods from Japan into my diet and "I want you to spend a delicious and healthy life." We are working on the theme of "rejuvenating the mind and body with fermented foods". At the antenna shop in Kichijoji, there is a sales floor where you can sample food on the 1st floor, and lunch and medicinal cooking seminars are held on the 2nd floor. Please come and visit us.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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After fermentation and maturation before squeezing, "soy sauce moromi" has a deep taste and aroma. This deliciousness has long been a secret known only to the makers of soy sauce breweries.
Kikkoman Kokoro Dining was born from the idea that "there are many delicious foods sleeping in Japan that we have never encountered before."
　
Japan's food culture has been cultivated through fermentation. Soy sauce, miso, natto, bonito flakes... Fermentation, a conservation technique born from a life based on settled agriculture, has been passed down to this day as the wisdom of life. The benefits of fermentation are not limited to increasing the shelf life of ingredients. By changing the taste and aroma and creating a variety of foods, we enrich our daily eating habits.
We want to create new food encounters with "soy sauce moromi," a fermented seasoning that brings out the deliciousness of ingredients by utilizing the power of fermentation in ancient Japan, and ingredients from good producers found from all over the country. And by enjoying it every day, we would like to propose a life that takes care of the mind and body.
Based on the concept of "life with fermentation," we will convey the depth and new possibilities of Japan's food culture.
　

What are we doing?

Our "Soy Sauce Moromi" is made by mixing soybeans and wheat with koji mold, adding water and salt, and fermenting and maturing. Soy sauce moromi allows you to taste the umami flavor that has been fermented and matured as it is.
Soy sauce has various charms. When you put it on, the taste blends in well and the finish is mellow. When you bite into it, it is delicious even if it cools down with its aroma and umami. When stir-frying, it goes well with meat, and the richness and umami are enhanced. When boiled, it melts quickly and eliminates the bitterness of the fish.
　
At the physical store in Kichijoji, we offer new food encounters not only through product purchases, but also through tastings and seminars that combine seasonal ingredients. On the second floor, a monthly seminar is held on the theme of "Rejuvenating the mind and body through food" using seasonal ingredients and original seasonings. A lecturer who has studied medicinal dishes will demonstrate the menu supervised by Dr. Naya Muraoka, a culinary researcher and international Chinese doctor, along with cooking tips.
In addition, the "Intestinal Activity Seminar" proposes a healthy diet that incorporates brown rice and fermented foods. It is held on various themes such as "Intestinal activity", "Healthy mind with intestinal activity", and "Moisturize the body with intestinal activity".
We don't just offer products, we communicate the appeal and potential of fermented foods, and we share knowledge and experiences to enrich our daily diets.

Commitment to the product

[Crispy soy sauce almonds]
It is a popular No. 1 product with a crispy texture and savory taste such as freeze-dried soy sauce, almonds, and fried onions. It is excellent not only as an accompaniment to rice, but also as a topping for salads and pasta. There are many variations, such as truffle flavor and pepper and smoke flavor. On Instagram, various ways to use it are posted, such as "Crispy and juwa, accents of almonds and fried onions, and the flavor of soy sauce spreads and is delicious!" and "It is delicious when topped with dumplings."
　
【Glutinous brown rice with glue】
It is a packed brown rice that can be eaten with a "plump and chewy texture" cooked by a special manufacturing method that is cooked under pressure that cannot be done at home. Along with brown rice + glutinous oats + black rice, lactic acid bacteria and salt koji are also included, and it is full of commitment to the body. It is also easy to eat in the microwave in just 2 minutes. It is a product that has many repeat customers, such as "sticky even when cold" and "sweet and delicious the more you bite into it".
　
　
　
【Carrot and Ashitaba with Sweet Paste】
As a food with functional claims, it is a beverage that is supported by health-conscious people. It is characterized by the gentle sweetness of sweet rice and the natural taste of carrots, and can be used not only as it is, but also in cooking. It is loved for its various uses, such as "It is delicious even if you use it in cooking because of the gentle sweetness of sweet rice and carrots" and "Even children who don't like carrots will not find out about this".
　

Who are supporting us?

Kokoro Dining's products are supported mainly by women in their 30s to 50s who are particular about food. It is especially popular with people who are highly health-conscious and interested in fermented foods and intestinal activity.
At the Kichijoji store, there are many repeat customers who participate in cooking seminars and intestinal activity seminars, and a community has been formed that sympathizes with the concept of "eating deliciously and healthy". Participants in the seminar commented, "I was able to learn new ways to use fermented foods" and "I was able to learn the basics of intestinal activity and it was easy to incorporate them into my daily life."
On Instagram, many users post how to use the product with the hashtags "#こころダイニング" and "#発酵のある暮らし". In particular, "crispy soy sauce almonds" are used in various dishes and are popular for "upgrading dishes".
It is also popular as a gift product, and is chosen as a "gift for a loved one". Products that are both healthy and delicious are appreciated as a reward for oneself or as a gift for a loved one.

Brand review for Living with Fermentation Kikkoman Kokoro Dining

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
Showing 3 of 3 results
Cafe・Tea House
Posted on
10/10/25
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カフェの定食メニューの一品として　お豆腐の上にかけてお出ししているのですが　必ずといっていいほどどうやって作るの？と聞かれます キッコーマンから出ているものをかけてるだけですとお答えすると　どこで手に入るのかと聞かれます 売っているところも少ないため　お店で販売するようになりました メニューの手抜き？ができる上　お客様にも喜ばれるので重宝してます
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Replies from brands
いつもご購入いただき、有難うございます。YURI CAFE様の様に、お食事でご提供頂き、リピート率の高い商品ですから、購買に繋いで頂いてる方法は、大変良い方法と、思います。現在の販売比率は、しょうゆアーモンドが約60%、トリュフが約20%、塩麹、スモークが、約10%ずつです。他の3種も含め、食事でご提供、試食など展開頂ければ、より販売拡大になると考えます、4種類のバラエティセットも、お試しください。引き続き宜しくお願い致します。
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Food & Beverage
Posted on
10/6/25
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毎月30個ほど売り上げており当店の1番人気商品です。リピーターも多くお店の看板商品になっています。味もとても美味しくて病みつきになります！！！これからも販売させていただきます(^^)
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This review is based on orders for the following products
Replies from brands
いつも、ご購入、販売頂き有難う御座います。goooods様に、当社が最初に登録してからの業者様で、感謝する次第です。今後とも、しょうゆアーモンドをベースに、宜しくお願い致します。
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Daily Necessities
Posted on
9/14/25
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もともと私が好きな商品でその美味しさは知っていたため、お客様にも具体的な食べ方などお伝えすることができ、実際にその食べ方を試してハマる方が続出してます♪（白身と黄身を分けた卵かけごはん♡）　一度その美味しさを知ってしまうとリピーターになられる方が多いですね♪
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