The hot days are still continuing, but the season is gradually shifting to autumn, and Halloween-related goods are beginning to line up on the sales floor.
During Halloween, the city is crowded with various events, but in recent years, the number of people who enjoy "home Halloween" has been increasing.
According to a survey by a major gourmet service operator, the average budget for Halloween among Japan consumers in 2023 was 6,567 yen. Compared to the previous year's 4,587 yen, it has increased significantly, indicating that Halloween has become a more familiar and important event.
Therefore, in this special feature, we will introduce items that will liven up "Home Halloween", focusing on drink products such as craft beer, which is a hot topic. The time around the drinks, where you can feel the commitment and story of the producers, will be a special time that only adults can enjoy.
We focus on drink items that can be enjoyed by both alcohol lovers and non-alcoholic beverages, such as fruity craft beer, craft gin, craft cola, and mocktails that are popular with women. Don't miss the beautifully designed beer glasses that create a special time and related items such as snacks that go well with alcohol.