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[New brand! ] From toasts to desserts, items that will decorate the New Year's table

goooods 編集部
1/17/25Publish
The fusion of tradition and modernity is the trend, the first step in creating a dining table in 2025
From 2024 to 2025, society will see rapid progress in technological innovation, AI, and globalization, and the traditional Japan New Year holiday events and family dinner tables will also be affected by these changes.
 
Recently, when it comes to creating a table that the whole family can enjoy, a style that balances tradition and modernity is popular. While low-calorie and nutritionally balanced items are preferred due to the growing health consciousness, traditional manufacturing methods and food culture are also being reviewed, and ingredients from all over the world are appearing one after another.
 
In this article, we will introduce new brands of various genres, such as french fries made using a new manufacturing method, various snacks that you can enjoy pairing with alcohol, sweets that are great for gifts and homes, accompaniments to rice that you can't miss, craft beers that make use of local specialties, and tableware that will liven up your dining table.
 
Why don't you send out a proposal for an exciting dining table with your favorite things and favorites from the storefront?
 
* If you want to sell alcohol, you need an "alcoholic beverage sales license" according to the target of sale. Please be careful if you are considering handling alcohol for the first time.

Adult snacks

▼asombroso! (Assombrosso!) )

Vegan, gluten-free. Hand-cut french fries from Hokkaido

 
asombroso! is a restaurant specializing in french fries using potatoes from Hokkaido.The original manufacturing method of hand-cut frying allows you to maximize the crispy texture and flavor of potatoesand popularity. It is a brand that has been published in the media and is attracting attention on SNS.
 
The only ingredients are potato starch and frying oil (rapeseed oil).Since it does not use food additives, it is an item that can be safely recommended for vegans, vegetarians, and children's snacks, and it is so popular that everyone fights for it when it is served on the table.
 
We have stores at Tsutaya Bookstore in Hokkaido, Asahiyama Zoo, New Chitose Airport, etc., and we also have food truck stalls all over Japan. It is often handled at restaurants, and samples are available, so why not try it first?

▼ Menmacho

A new hero that makes the dining table smile, a new sensation additive-free Menma

 
Menmacho is a brand that is active in solving the problem of neglected bamboo forests in a fun and delicious way.Menma with a gentle sour taste and no odor that is naturally fermented with only lactic acid bacteria of bamboo shoots without using additivesWe are dealing with:
 
A cute package design that makes you want to put it on the dining table as it isThe masked hero "Menmacho" conveys the bamboo forest maintenance, which involves hard work, in a catchy way without being too serious.
 
It is an item that is often chosen as a souvenir because it goes well with any dish, such as ramen, rice, various alcohol, and onigiri ingredients.

▼Norte Carta

Winner of the Buyer's room AWARD, a versatile snack that combines fermentation culture

 
Norte Carta is an oil pickling specialty store from Hachimine Town, Akita Prefecture, where the World Heritage Shirakami Mountains are located. There are items that use Akita's representative fish sauce instead of anchovies, and all of them are popular for their deep umami.
 
"Pickled in oil with Iburigakko" is a combination of Akita's proud "Iburigakko" and cheese.In 2020, it won the highest prize in the [Buyer's room AWARD] chosen by buyers and chefs in the Tokyo metropolitan areaReceived the Minister of Economy, Trade and Industry Award. Total sales of 500,000 unitsIt is also a popular item.
 
In addition to high-end supermarkets and select shops, it is available at liquor stores, general stores, and lifestyle shops. If you are a first-timer, samples and recommended sets are also available, so please give it a try.

▼ Delta International

Eat and get clean! Nuts and dried fruits

 
Delta International is a brand that delivers delicious and fun through nuts and dried fruits. We connect with producers around the world and try to make items that are particular about materials.
 
"A week's worth of locavo nuts" won the [FYTTE Diet &Health Award] for three consecutive years, [Sankyu! Bright Mirai Grand Prize] for the second year in a row.Unglazed walnuts, almonds, and hazelnuts are mixed in a unique golden ratio,An item that supports gradual sugar restriction with one bag a dayAre. I'm glad that it's the size I can eat.
 
On Instagram, you can find a lot of arrangement recipes that can be used as hints for customer service.It is also recommended to make a snack or arrange it and top it with yogurt or ice cream.It is supported by athletes, those who are on a diet, those who like to cook, and those who want to easily and deliciously replenish nutrition.

Teatime snacks and drinks

▼maaru factory

Cute half-size creative baumkuchen

 
MAARU FACTORY is a creative Baumkuchen specialty store that uses plenty of eggs, milk, and rice flour from Awaji Island. We are particular about the baking method, and it is baked even more carefully by the hands of craftsmen.
 
"Awaji Island Bamu Hanbunko Size" is a half-size baumkuchen that is popular for its easy-to-eat size and individual packaging.The moist and gentle sweetness makes it a perfect gift.
 
Because of its colorful and cute appearance, it is popular at events at department stores and SNS.If you add an arrangement such as combining it with cream and fruit, you will definitely be thrilled with the gorgeous appearance like a cake.

▼Brilliant Earth

Drinks, confectionery, organic items that are active in various scenes

 
Brilliant Earth offers healthy, unique organic food and private label products from around the world. It is a brand specializing in organics, with items that are excellent in quality, taste, functionality, and can be healthy and beautiful.
 
"Organic Chocolate Drink" is a drink series that provides 432 mg of cacao polyphenols in one cup.It is an item that dissolves quickly in milk and can be enjoyed with either hot or ice cream, and is also popular for making sweets, bread, and cakes.
 
It is available at retail stores and select shops that handle organic foods nationwide, and is supported by people who are interested in beauty and health.Recommended for gifts and souvenirsitem.

▼ Snacks on the earth

It goes well with both Japanese and Western drinks, and works for the body.

 
Daichi Snack is a collaboration brand that disseminates original karintou by a long-established oil shop × a Japanese confectionery craftsman.Simple recipe with carefully selected ingredientsExpanding the item in .
 
"Karintō of the Earth" uses carefully selected ingredients such as whole wheat flour ground from Hokkaido and wheat flour from Gifu Prefecture.Karinto, which is full of powerful and gentle texture like "earth" that is carefully hand-fried one by one in domestic rice oil.You can choose from three flavors: brown sugar, salt, and cacao.A delicious snack that can be enjoyed with tea, milk, or wineAre.
 
Currently, it is available at grocery stores and cafes nationwide, day-trip hot springs, and hometown tax refund gifts in Gifu City.

Accompaniment to rice

▼ White rice.com

From a popular recipe site, additive-free sprinkles that make rice go

 
White rice .com is a food brand of the popular recipe site [White Rice .com].The four types of additive-free furikake made from domestic ingredients are popular items that have sold a total of 250,000 bags in the seriesAre.
 
"Rice furikake" is a simple blend of 8 carefully selected ingredients such as oboro kelp, bonito flakes, sesame, plum meat, and grilled seaweed, plus cane sugar and grilled salt. It is full of nutrients such as dietary fiber, iron, and calcium.It is also recommended to match it as a condiment to standard menus such as cold soup, salad, udon and pasta.
 
Currently, it is available at household goods stores that handle food, TSUTAYA in various places, and gift shops.

▼Nishiki Market Paddle KAI

Just put it on and your cooking will be taken to the next level! Hospitality Selection 2021 Gold Award Winner, Delicacy Furikake

 
Nishiki Market Oru Kai has a store in the center of Kyoto [Kyoto Market] and offers furikake, snacks, and delicacies.
 
The "Shocking Sesame Furikake Series" is a Kyoto furikake made by coating 9 kinds of flavors on sesame seeds.The most popular "sesame bonito" won the gold medal in the [Omotenashi Selection 2021].Since the sesame seeds themselves are seasoned, you can enjoy a higher-grade finish when you pour them over cooking.
 
Currently, it is available in service areas, roadside stations, direct production plazas, and high-end supermarkets.Since it can be displayed next to the cash register or suspended, it is also supported by stores with limited space.It is an item that is often purchased by inbound travelers, and it is easy to purchase more than one.

Craft Beer

▼ROGUE ALES

A craft beer from Oregon, USA, that is popular on SNS where you can enjoy the aroma of barley

 
ROGUE ALES was founded in 1998. It is a brewery based in Newport, a coastal city in Oregon. It is a pioneer in the craft beer scene.We continue to create unique products with a traditional and experimental approach.Since no preservatives or additives are used, it is characterized by the natural sweetness of the barley and the use of fresh and assertive hops.
 
"Batsquatch Hazy IPA" is a popular Rogue product.It is characterized by an overwhelming tropical aroma and flavor, and is an easy-to-drink IPA with plenty of juicy and fruity flavors, so it is recommended for toasting.
 
Currently, it is available at retail stores that sell craft beer and imported beer.

▼KAMIYAMA BEER

Craft beer from Kamiyama Town, Tokushima Prefecture, making use of local fruits and medicinal herbs

 
KAMIYAMA BEER is a craft beer brand in Kamiyama Town, Tokushima Prefecture. Two artists who emigrated from Amsterdam, the Netherlands,Brewing beer that makes use of rich local ingredients such as fruits and medicinal herbsIt does.
 
"SHIWASHIWA ALE" is made using rare raw wheat, pilsner malt, and wheat malt from Kamiyama.
 
The strong hop-scented taste and artistic label design are popular not only with alcohol lovers but also with those who like art and nature.

Tableware

▼SIKAKU

A simple lifestyle item from a 60-year-old ironworks

 
SIKAKU is a brand from an ironworks that has been in business for more than 60 years. We do everything from product design to production. Places that are out of reach of your usual eyes or too close to be seen, such asProposal of a lifestyle that enjoys blind spots in daily lifeI do.
 
The "Coffee Paper Holder" is simple and compact.An excellent product that makes it easy to pick up a coffee filter that is surprisingly difficult to place.It is available in two colors, silver and black.
 
In addition, we have a variety of stylish and simple iron products such as interior goods and fixtures for stores. It is a brand that is supported by those who are looking for something different from others, those who want to use good things for a long time, and restaurant owners.

▼M+abaca

Placemats and coasters made from natural washable materials Abaca

 
M+abacaWe sell bags and miscellaneous goods made of macrame knitted from the beautiful white abaca (white basho), which grows in large numbers in the PhilippinesIt does. Interior items such as fashion items, placemats, and coasters are hand-knitted one by one by skilled craftsmen.
 
The "placemat" is a large size. You can change the impression of the dining table just by laying it down,A design that goes well with Japanese tableware and flower vasesAre.It can be washed with water, so you can use it on a daily basis with peace of mind.Are.
 
There are many pop-up stalls, and it is supported by those who like the texture unique to natural materials, and those who are interested in the value of a natural material called Ito Basho and macrame knitting.

▼MINO AIR

Lightweight and functional. Mino ware vessels that make dishes special and beautiful

 
MINO AIR is a tableware brand that is working on the planning and development of original products in order to expand the possibilities of Mino ware.Lightweight, easy to use, dishwasher and microwave safeWe have a variety of functional items.
 
"YOUHEN Kiln Transformation 25cm Plate"A standard plate that fits into any dining table."Kiln change" refers to the change in the pattern and color of the surface that appears when the vessel is fired. Each of them has a different look and is unique. It is made with particular attention to the glaze so that it has an exquisite taste.
 
Vessels that complement food are also supported by food lovers and restaurants. Because it is lightweight,A vessel that is gentle on those who do housework, the elderly, and those who are not confident in their strengthAre. In recent years, we have exhibited at events such as pottery festivals, chef-only order meetings, and exhibitions.
[New brand! ] From toasts to desserts, how did you like the special feature on items that decorate the New Year's table?
In terms of goods, we also have a large number of sales support items such as promotional POPsIt does. Whether you've seen a brand you've seen before or a brand you're seeing for the first time, take this opportunity to try it out!

Brands featured in this article

asombroso!
Hokkaido french fries specialty store. Representative Saito was impressed by the potatoes he encountered on a trip across NZ and opened the business. 3 physical stores. 8 food trucks. 7 partner shops.
Menmacho
Enjoy the neglected bamboo forest problem, And aiming to solve the problem deliciously, A new hero that connects the bamboo forest and the dining table, Menmacho is born!
Norte Carta
The throat of a drinker rumbles! We make traditional Akita ingredients and oil pickles that are particular about food culture.
Delta International
It is placed on nuts and dried fruits, which are the blessings of the earth, to deliver delicious and enjoyable.
maaru factory
It is a blissful Baumkuchen specialty store that weaves together high-quality chicken eggs born from the natural land of Awaji Island, rich milk, fragrant rice flour, and wheat from Hyogo Prefecture.
Brilliant Earth
Since our founding in 2011, we have been a trading company specializing in organic products, importing and selling healthy and unique organic foods from around the world, as well as planning and developing our own brands.
Earth Snacks
Sweets that can be easily eaten as a daily snack with peace of mind from small children to the elderly. We carefully select those that allow you to enjoy the original goodness of the ingredients, and develop recipes that do not use unnecessary ingredients.
White rice.com
We are developing a series of additive-free furikake that makes use of ingredients devised by Tadasuke Tomita, who operates a white rice .com, and the concept of enjoying Japanese food at home, such as additive-free dashi.
Nishiki Market Paddle KAI
"Kyoto's Kitchen" Nishiki Market opened a store called Oru KAI. This is the "Kyoto Furikake of the Delicacy Shop" and the "Shocking Sesame" Furikake series, which is made by coating 8 kinds of flavors on the sesame seeds of "Eating Pills".
ROGUE Ales
Founded in 1998, it is a pioneer in Oregon's craft beer scene. The brewery is based in Newport, Oregon's coastal town.
KAMIYAMA BEER
Located in the upper reaches of the Ayukuri River, which runs parallel to the south side of the Yoshino River in Tokushima Prefecture, two people who moved from the Netherlands brew beer that makes use of rich local ingredients such as fruits and medicinal herbs.
SIKAKU
SIKAKU handles everything from product design to production. Each piece of metal fittings, every thread, each one of them is filled with a faint and hot story like a bubble.
M+abaca
We sell bags and miscellaneous goods made by knitting macrame from abaca, which grows in large numbers in the Philippines.
MINO AIR
MINO AIR is a brand of lightweight porcelain tableware that reduces the cost of ceramic clay, which is a finite resource, by 20-30%, and is made possible by the technology cultivated in Mino.

Brands related to this article

manma naturals
We aim to make the most of the blessings of nature and create products that make everyone involved happy. With sustainable foods, cosmetics, and daily necessities, we propose a natural life that can be continued happily.
OUR BREWING
Beer makes people more connected. The heart of the person who drank it bounces, and it naturally strikes with the person next to him. We will deliver beer that creates such connections from Fukui to the world.
BLACK TIDE BREWING
『 BREWED WITH PRIDE IN KESENNUMA 』 Kesennuma creates world-class craft beer. Together with the people of Kesennuma.
NOMCRAFT BREWING
We are also taking on the challenge of a big project called "community development through craft beer". We renovated a corner of the building that used to be a nursery school and launched Nomcraft.
Brilliant Earth
Since our founding in 2011, we have been a trading company specializing in organic products, importing and selling healthy and unique organic foods from around the world, as well as planning and developing our own brands.
Craft Curry Brothers
More than half of the ingredients are vegetables and fruits, and this is a next-generation curry roux. No food additives are used. It is made by brothers of a food company that has been working for 55 years with the aim of becoming the "Häagen-Dazs of the curry world".
LAITILAN
Laitilan was founded in 1995 in the town of Laitila, Finland. Inheriting a manufacturing method that has been handed down for more than 100 years, it is Finland's most environmentally friendly beverage manufacturer.
Meoto
"Meoto" is a pair gift for married couples. Through items that fit into our daily lives, We will help you nurture the precious time you spend together.
Wir Journey
We are a craft drink manufacturer founded in Kyoto. We offer "Ringo no Cola", which is rare in Japan, and "Matchano Chai", which uses plenty of matcha from Uji, Kyoto.

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