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soï soï

soï soï

ソイソイ
Vendor
PON MON
Ocala cookies with a polychy, crunchy, and indescribable texture. Once you start eating, you can't stop the simple taste. It's full of dietary fiber, so a small amount will fill your stomach and clear your intestines during traffic jams!

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About the brand

Ocala cookies with a polychy, crunchy, and indescribable texture. Once you start eating, you can't stop the simple taste. It's full of dietary fiber, so a small amount will fill your stomach and clear your intestines during traffic jams!
1
Raw Ocala is used. It has a texture that cannot be served with okara powder. We aim to make effective use of Ocala
2
It is a simple taste that is loved by everyone from small children to seniors
3
It is a guilt-free snack and snack with plenty of dietary fiber. Feeling full in small amounts!

More about the Brand Owner

pon mon

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In 2017, he started cooking classes for foreigners in Kamakura, and in 2022, he won the "Next Break Award" in the "Eat Meet Japan" contest sponsored by the Ministry of Agriculture, Fisheries and Forestry for his "Whole Soybean Sustainable Cooking". In a class where soy milk is squeezed from dried soybeans and cookies are made using the okara left over after squeezing, he was shocked to find that a large amount of okara can be produced, and he thought, "It would be a shame to throw this away!", so he purchased okara from a local tofu shop in Kamakura, and after trial and error, he completed and commercialized "soï soï". Our goal is to have these nutritious cookies eaten nationwide and around the world as a snack that is friendly to both people and the earth.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Aiming for "Soï Soï for the Healthy People and the Earth"
　
　
Only 1% of the okara that is produced in large quantities when making tofu is consumed as edible. Other than that, 65% is livestock feed, 25% is fertilizer, etc., and 10% is other, and 5-9% is currently disposed of as industrial waste (according to materials released by the Japan Tofu Association).
Okara is used as feed for cows and pigs, but it takes 10 kg of soybeans to produce 1 kg of meat. At first glance, okara seems to be used effectively, but meat emits many times more carbon dioxide to produce than soybeans.
　
The beaches of Kamakura, where we work, are gradually losing their beautiful nature, with the beaches narrowing year by year due to climate change, and hiking trails being blocked by fallen trees due to large typhoons.
Is there anything we can do? I thought about whether there was anything good for the earth by incorporating it into my daily diet, and I didn't want to waste a large amount of okara left over after making tofu and soy milk! "Soï Soï" was born from this thought.
　
We hope that you will enjoy "soï soï", which has been upcycled over time and effort, and incorporate a little sustainable food into your daily life that is kind not only to the environment but also to our bodies.
　

What are we doing?

　
　
　
Soï Soï is a confectionery that I thought of with the idea that people in Japan and abroad will be more willing to take Okara. When I sell it at markets, some young people don't know what Okara is made of. Plant-based milk is starting to attract attention, so if you tell them that it is the soybeans that remain after soymilk is milked, they can imagine that it is a nutritious and healthy food.
　
On the other hand, in other countries, soybeans have a strong image of being used as feed rather than edible, so the first thing to do is to make people recognize that Ocala is a healthy soy product, along with soy milk and tofu. And to make people think that food that might save the food crisis is too bad to throw away. With these two goals in mind, we have a grand dream that we will eventually sell our products overseas and be recognized as an alternative to animal products.
　
There are many things that can be done for the global environment, but I think it is quite difficult to continue even if we overdo it. It is important to create products that look delicious and that people want to try so that they can choose naturally, and to make them experiences that people say they enjoyed and want to come back.
　
The name "soï soï" is derived from the English word soybean. I hope that people who eat it will feel that they are eating soybeans and that they will be able to associate soybeans with soybeans in any country.
　

Commitment to the product

A guilt-free snack made with just 4 ingredients
　
"Soï soï" is a snack with an unprecedented texture using okara, but somehow nostalgic. In addition to domestic soybean okara purchased from a tofu shop in Kamakura, there are four ingredients (in the case of plain): rice flour, cane sugar, and vegetable oil. It is a clean label with no additives or preservatives.
　
Rich in fiber, soï soï is a great choice for coffee, tea, alcohol... It goes well with various drinks, and when taken with water, it swells in the stomach and gives a feeling of fullness even in a small amount. It is also recommended as a guilt-free snack and an additive-free snack for children.
　
　
The ingredients are simple, but various methods have been devised to create a thin but not too thin, indescribable poly and crunchy texture. Since okara has a lot of dietary fiber, it tends to have a "mushy" texture, but I baked it slowly with the aim of making it as fragrant as possible.

Who are supporting us?

　
　
　
In addition to online shops, it is handled at cafes and hotels that sympathize with our desire to aim for ethical eating and gluten-free.
　
We have received comments from our customers such as "It's good for snacking between work," "I eat it when I'm hungry," "I can eat it safely for my children," and "I use it as a nightcap with bourbon."
It is a safe and secure snack that you want your loved ones to eat.
　

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Posted on
1/23/25
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商品化されるまでの背景やブランドコンセプトが好きです。
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