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MINO AIR

MINO AIR is a brand of lightweight porcelain tableware that reduces the cost of ceramic clay, which is a finite resource, by 20-30%, and is made possible by the technology cultivated in Mino.

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MINO AIR

ミノ エアー
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株式会社井澤コーポレーション
MINO AIR is a brand of lightweight porcelain tableware that reduces the cost of ceramic clay, which is a finite resource, by 20-30%, and is made possible by the technology cultivated in Mino.
1,088
Followers

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About the brand

MINO AIR is a brand of lightweight porcelain tableware that reduces the cost of ceramic clay, which is a finite resource, by 20-30%, and is made possible by the technology cultivated in Mino.
1
6 features for ease of use 1: Textured vessel 2: Zero water absorption 3: Dishwasher OK 4: Range OK 5: Lightweight 6: Stacked storage
2
Ceramic clay is a finite resource created by nature. Cracks and chips that appear during manufacturing are returned to the raw material process and recycled.
3
Vessels born from the technology of the kiln and the soil and fire. No two are the same. By fusing craft and product, we will take a new approach that transcends existing frameworks and concepts.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Mino ware is known as a production area that represents Japan's ceramic culture. Its origins date back to ancient times, and it has developed while utilizing the blessings of nature that spread mainly in the Tono region of Gifu Prefecture. Blessed with red pine as fuel for this finite earth, water, and flame, Mino ware has developed as a ceramics production industry that combines artistry and practicality, rather than just daily necessities.
 
We value this finite resource and strive to create products that will be passed on to the next generation.
 
 
 
Clay and flame are constantly changing, and no two are the same. In addition, the techniques and techniques cultivated at each kiln are also different. Taking advantage of the individuality of each pottery, we will take a new approach that goes beyond existing frameworks and concepts.

What are we doing?

 
 
One of the charms of Mino ware is the unique expression created by the natural elements of clay and flame. Subtle changes in conditions such as temperature and amount of oxygen during the firing process, and the kiln environment have a significant impact on the finish of the work. For this reason, even if the same technique is used, no two things are exactly the same.
Through trial and error, we carefully selected the glaze to achieve an exquisite taste, and chose a standard shape and color that would fit in with any table. It makes your dishes more special and beautiful.
 
 

Commitment to the product

 
 
 
In addition to being light, MINO AIR has six functions that are easy to use.
 
1: RICH TEXTURE
With the development of glaze manufacturers' technology, we use glazes with a texture that has become more expressive. Glaze is a vitreous coating that covers the surface of ceramics and plays an important role in enhancing the beauty and texture of the vessel. It is a vessel that becomes a richer dish.
 
2: NON-ABSORBENT
Porcelain clay, which is said to be an earthenous material, is attractive for its unique warmth and natural texture, but due to its characteristics, it is highly absorbent and must be handled with care. MINO AIR uses porcelain as a raw material that does not absorb water, which solves these problems. Since porcelain is fired at high temperatures, the material is dense and moisture-impermeable. For this reason, you don't have to worry about mold or odor form, and you can use it casually.
 
3: DISHWASHER SAFE dishwasher safe dishwasher safe
4: MICROWAVE SAFE
Since it is made of porcelain that does not absorb water, it can be used in dishwashers and microwave ovens.
 
5: LIGHT WEIGHT
It is lightness made possible by the technological advancement of manufacturers. The use of finite clay raw materials has been reduced by 20-30%, and the edges that are easy to chip are thickened and the sides that are heavy are thinned due to improved molding technology.
 
6: SPACE SAVING
The overlapping shape makes effective use of limited cupboard space.
 
 
In addition to the durability and cleanliness of porcelain, the design and technology unique to Mino ware are fused together to propose a new value that is both functional and beautiful. Compared to traditional earthenware, MINO AIR is a major attraction of MINO AIR because it is a product that is easy to use on a daily basis and can be used in a variety of lifestyles.
 
 
 

Who are supporting us?

The lightness of MINO AIR is not only easy to use, but also friendly to people who do housework and the elderly. It is also useful for carrying it to the table, washing, and reducing the burden of housework. It is also gentle for the elderly and those who are not confident in their strength.
 
Even in the pursuit of lightness, the beautiful design and texture unique to Mino ware are firmly maintained. The emphasis on both functionality and appearance is one of the reasons why it is supported by a wide range of generations.
 
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