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We are a craft drink manufacturer founded in Kyoto. We offer "Ringo no Cola", which is rare in Japan, and "Matchano Chai", which uses plenty of matcha from Uji, Kyoto.

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Wir Journey

ヴィアジャーニー

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合同会社Hobby Works

We are a craft drink manufacturer founded in Kyoto. We offer "Ringo no Cola", which is rare in Japan, and "Matchano Chai", which uses plenty of matcha from Uji, Kyoto.

〜1,000

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About the brand

We are a craft drink manufacturer founded in Kyoto. We offer "Ringo no Cola", which is rare in Japan, and "Matchano Chai", which uses plenty of matcha from Uji, Kyoto.

We plan, develop, and sell craft cola such as Ringo no Cola, which uses ripe apples grown with organic fertilizer and reduced pesticides in the highlands of Nagano.

We plan, develop, and sell craft chai, including authentic matcha chai syrup, which uses matcha from Uji, Kyoto, and has a strong spice in its sweetness.

More about the Brand Owner

南口友里子

YURIKO MINAMIGUCHI

Born in 1990 in Iwata City, Shizuoka Prefecture. His grandparents farmed in a quiet land with a rural landscape, and he grew up feeling that agriculture was a familiar presence from an early age. After going to an agricultural high school, he obtained qualifications as a dietary advisor and vegetable specialist, and in 2022, he established and started a limited liability company, Hobby Work. He planned and developed the first product, "Ringo no Cola", and has since been involved in the total production of all products. When she got married, she made an I-turn move to Kyoto in 2023. His motto is "Accumulating small things is the only way to get to the most outrageous."

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What are we doing?

Commitment to the product

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Why are we doing?

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What is "Wir Journey"?

"Hobby to work, work to hobby"It is a craft drink brand created by Hobby Works, a venture company from Kyoto, which was born in April 2022.

-Traveling with food- We are striving every day to realize the following two points.

1. To spread foods in Japan that are popular as a matter of course overseas, mainly in Europe, but have not yet penetrated in Japan.

2. To widely disseminate excellent products unique to Japan, including craft cola, to Japan and overseas.

In recent years, with the development of the Internet, the barrier between Japan and the rest of the world has been lowered considerably, and I feel that mutual understanding has made great progress.

Furthermore, our major goal is to further deepen mutual understanding of the food cultures of Japan and overseas through this activity, and to further deepen our understanding of each other's cultures and backgrounds.

Also, as for the meaning of "Wir Journey", "Wir" means "we" in German, and "Journey" means "journey" in English.Let's go on a journey with food, us, and our customers!I named it with that in mind.

In addition to the conceptual meaning, we would like to launch a project to travel overseas with our customers in the future.

In addition, as for the meaning of the logo, aren't there three types of tableware that you usually see: "forks, spoons, and knives"?

In addition to the above-mentioned desire to fuse Japan and overseas food cultures, we were inspired by the items we actually brought with us during our three-month overseas tour, which we used as our logo.

What are we doing?

I want to make a cola that my grandmother can drink! The impetus for the development of craft cola

Currently, my father-in-law runs a real estate business in Kamigyo-ku, Kyoto City at Kasumi Co., Ltd.

The founder was my grandfather, and his ancestor business was started in Showa 16 with "Kazumi Shoten", which sells goods and beverages.

Nowadays, the curtain has been drawn on soft drinks, and the founder's grandfather has already passed away, but his partner, his grandmother, is alive and well, and from that background, I often had the opportunity to drink cola.

However, my grandmother, who will be 88 years old this year, had difficulty drinking all of her Coke, and she often took only one sip and threw it away.

As I watched it from the side, I thought, "Let's make a cola that my grandmother can drink!" and started developing a cola that my grandmother could drink, making use of my qualifications as a dietary advisor and vegetable sommelier.

It took more than half a year to complete the recipe! Development woes

First of all, we started with an existing craft cola survey.

To find out what kind of manufacturers there are, what kind of ingredients they use, and what kind of characteristics they have, we ordered a lot of craft cola and held many tasting sessions.

After that, we will start procuring raw materials and developing recipes in our home kitchen.

I should have researched it well, drank it many times, and knew the taste, but the first time I made it, the color was white and to be honest, I couldn't taste it at all.

It's so sad and frustrating that I'm going to make an absolutely delicious craft cola! The feeling became stronger, and every time I reviewed everything from reviewing the ingredients to the slight change in the amount of blending and the amount of heat, I was able to make more and more delicious craft cola, and it took me more than half a year to complete the recipe.

Commitment to the product

What all products have in common is that:[Delicious, reproducing the local taste as much as possible, in an amount that can be eaten]Are.

To be honest, it's quicker to negotiate directly with the local people and import things from overseas.

However, I have a few questions about it.

Anyone can do that. And is it really delicious? Is it enough to eat? You are the only one who can solve this agenda within you.

It is our commitment to reproduce what we have seen, eaten, and experienced with our own hands in an amount that we can finish with our own hands.

■ Craft cola "Ringo no Cola" using apple juice from Nagano Prefecture

Honey and cinnamon that go well with apples are blended with multiple spices that are also used in curry, giving it a sweet and fruity taste.

You will encounter a new taste that is a perfect mixture of the natural sweetness of apples and the refreshing feeling of cola.

It is satisfying to drink, but the aftertaste is refreshing, making it ideal for when you want to refresh yourself.

■ Juicy Sicilian lemon-scented craft cola "Lemon no Cola"

This lemon nocola is made from fresh and juicy lemons grown in the blessed natural environment of Sicily, and is additive-free and coloring-free.

Sicilian lemons have their aromatic flavor and acidity, but they grow in warm climates, which creates a unique sweetness.

While the acidity of the lemon remains moderate, it achieves a refreshing aftertaste.

Please experience the taste of natural ingredients and the deliciousness that will become addictive once you drink it.

■ Uses world-famous matcha from Uji, Kyoto! "Matchanochai"

Taking advantage of the taste of matcha, we carefully selected spices that give a well-balanced taste and adjusted the taste.

sweetIt is an authentic matcha chai syrup that you can feel the firm matcha and spices in it.

Who are supporting us?

The actual customer base is mainly people in their 30s and 40s who are both working and raising children who are curious about food, but they are widely loved by people in their teens ~ 60s.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Wir Journey

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More about the Brand Owner

南口 友里子

YURIKO MINAMIGUCHI

Learn more about this brand

What are we doing?

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Who are supporting us?

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南口友里子