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We are developing a series of additive-free furikake that makes use of ingredients devised by Tadasuke Tomita, who operates a white rice .com, and the concept of enjoying Japanese food at home, such as additive-free dashi.

4,596

Followers

White rice.com

シロゴハンドットコム

Vendor

合名会社山本佐太郎商店

4,596

Followers

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About the brand

It is a food brand of the popular recipe site "White Rice .com", which has about 1 million PVs per day and more than 300 million PVs per year.

The four types of additive-free furikake, which are particular about the taste of domestic ingredients and rice, have sold a total of 250,000 bags in the series!

So that you can easily enjoy authentic dashi at home, we have developed three types according to the application, such as powder dashi and packs!

More about the Brand Owner

冨田ただすけ

TADASUKE TOMITA

Operates the recipe site "White Rice .com" that conveys home cooking. After training at a Japan restaurant in Nagoya and R&D at a food manufacturer, he launched "White Rice .com" in 2008. In addition to disseminating recipe information on the website and YouTube on a daily basis, the "White Rice .com Store" launched with Sataro Yamamoto Shoten aims to create "something that can be used for a long time and that you won't get tired of eating every day" with a focus on original products, and is developing products such as furikake and dashi that make use of carefully selected ingredients.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Lean and simple. Sticking to natural materials.

For example, dashi packs on the market today often contain chemical seasonings that are often labeled as "seasonings (amino acids, etc.)," as well as "protein hydrolysate" and "yeast extract powder," even if they claim to be additive-free.

There was a time when I worked in research and development at a food manufacturer, working in flavor creation.

They tend to include ingredients such as kelp and bonito flakes because they can make the taste stronger at a lower price.

However, it is difficult to see what they are made from and the raw materials.

A few years ago, when I was an office worker, I visited a factory that made protein hydrolysate on a business trip to China, but I was not able to see the raw materials, even though the process was explained.

With such an experience, I wanted to create an option that combines only reassuring ingredients that can be seen with the eye, and that can be used to feel the real aroma and umami.

What are we doing?

An original brand developed from a recipe site with 300 million PV "white rice .com" per year.

A white rice .com that sends out Japanese home-cooked recipes that you will want to make again. Chef Tadasuke Tomita is developing products carefully selected.

Aiming for a gentle and delicious dashi soup that can be used every day

The dashi soup itself, which has not changed since ancient times, simply brings out the taste of the ingredients, such as a combination of kelp and bonito flakes, or the use of dried dried or dried shiitake mushrooms depending on the dish. Such dashi soup has a rich aroma and a gentle flavor that spreads in your mouth.

This dashi blend was made using only the same serious ingredients, and I wanted to make it both gentle and delicious, so that you can relax just by drinking the broth. We don't add anything superfluous, and we simply mix only four natural ingredients: bonito flakes, kelp, chin, and dried shiitake mushrooms.

Commitment to the product

With domestic wakame seaweed and domestic hijiki, you can eat it without getting tired of it with sprinkles that make the most of the ingredients!

The white rice .com "Wakame Furikake" and "Plum Hijiki Furikake" are

Both are called "soft type furikake" and are characterized by their moist and soft texture.

If we were going to make it with domestic ingredients, we wanted to make the most of the original taste and flavor of wakame seaweed and hijiki ingredients.

We have eliminated chemical seasonings, sweeteners, flavors, antioxidants, yeast extracts, protein hydrolysate, and other items that tend to be found in general furikake, and have used a combination of ingredients that bring out the deliciousness of the ingredients themselves as much as possible.

Who are supporting us?

We are developing products that are as simple as possible without using unnecessary additives and allow you to feel the taste of the ingredients themselves. This is a lineup that allows you to enjoy delicious Japanese food at home with peace of mind, so we would be happy if everyone who cooks daily for the health of themselves and their families will pick it up.

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Deferred payments of up to 60 days

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White rice.com

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