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BRULO

BRULO

ブルーロ
Vendor
合同会社ハッピーマウンテン
BRULO is a low-alcohol craft beer from Belgium. From 2026, it will be 0.5% ABV, and the taste and packaging have also been revamped.
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T1010603006838

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About the brand

BRULO is a low-alcohol craft beer from Belgium. From 2026, it will be 0.5% ABV, and the taste and packaging have also been revamped.
1
Alcohol content 0.5%, no artificial sweeteners or preservatives
2
Certified vegan by The Vegan Society (certification criteria: no animal ingredients, no animal testing, no animal-derived GMOs (genetically modified crops))
3
You can drink it on a non-alcoholic day even on days when you don't want to leave alcohol the next day.

More about the Brand Owner

James Brown

ジェームズ・ブラウン

James Brown founded BRULO in 2019. Aiming for "authentic beer without compromise", he launched an independent brewery that overturns the common sense of non-alcoholic beer. Without using any artificial flavors, we pursue authentic taste with carefully selected ingredients, innovative yeast, and the latest brewing technology. The design features an "eye" symbol inspired by Japanese poster art from the 1960s, symbolizing awakening, clarity, and a look towards the future. It has won numerous awards and media exposure, and continues to bring new wind to the industry with innovation and action under the slogan "Beer For The Modern World®".
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The story of BRULO began with the passion and belief of its founder, James Brown. In 2019, he launched an independent brewery in Edinburgh with a strong desire to "make really good, uncompromising beer". The trigger was that when he was looking for his ideal "real beer experience", he was not satisfied with the existing products. He wanted to achieve the rich aroma and taste of craft beer, not just a substitute for blandness, characterlessness, and the pleasure of drinking - with that in mind, he embarked on a new challenge.
　
　
"We only make beer that we really want to drink, and we never compromise."
With this promise in mind, BRULO started. From the very beginning of our business, we have been thoroughly committed to quality and innovation, and we have been passionate about everything from raw material selection to yeast development and brewing techniques. To open up new possibilities for beer and deliver the "joy of drinking" to people around the world. That is the mission of BRULO.
　
Our goal is not just to provide beer; To be close to the diverse lifestyles and values of modern times, and to change "drinking" into something more free and enjoyable. BRULO will create a new beer culture where people around the world can be themselves, healthily, and wholeheartedly.

What are we doing?

The worldview that BRULO wants to realize is summarized in the concept of "beer for the modern age". We strive for the variety and fun of craft beer, as well as the authentic taste. To that end, we are thoroughly committed to raw materials, manufacturing methods, and design.
　
　
First of all, when making beer, it is thorough not to take shortcuts. It does not use any artificial additives such as so-called "natural flavors", and uses carefully selected hops and malts, in-house developed yeast, and the latest brewing technology to achieve an incredibly rich taste. For example, there is an IPA using the double dry hop manufacturing method and a PA that combines 7 types of hops and 7 types of grain, and the lineup is developed that will make craft beer fans roar. We release new limited products every year, constantly pursuing innovation and diversity.
　
In addition, the logo of the "eye", which is the symbol of BRULO, is inspired by Japanese poster art from the 1960s. This is also a symbol of "awakening", "living in the present moment", and "clear consciousness". In terms of design, we value an experience that excites the hearts of drinkers.
　
　
In addition, we actively work on the SDGs and social issues, supporting healthy lifestyles and diverse values. BRULO will open up new possibilities for beer culture to the world.

Commitment to the product

　
　
BRULO's products are imbued with the passion and craftsmanship of our founders. In particular, its flagship product, "LUST FOR LIFE IPA," is a symbol of the brand. Luxuriously double-dry hops of three types of hops, Citra, Simcoe, and Mosaic, it combines juicy aromas like mango, peach, and pine with exquisite bitterness and ease of drinking. It has received high praise from many beer fans.
　
　
The next thing I want to pay attention to is the 7 HOP 7 GRAIN IPA ". The combination of 7 hops and 7 grains creates a complex and deep flavor. It's a gem that allows you to experience the diversity and fun of craft beer. It is perfect for pairing it with a meal or for relaxing time. It offers new surprises for beer lovers.
　
　
In addition, "FIVE FRUIT GOSE" is a refreshing sour beer made with five types of fruits. It offers a perfect balance of acidity and fruity sweetness, making it perfect for hot weather or when you want to refresh yourself. Each product is carefully selected for details, from the aroma that spreads from the moment you open the can, to the rich taste when you put it in your mouth, and to the sharpness of the aftertaste.
　
　
Many customers commented, "All of them are really delicious," "The concept of beer has changed," and "I want to drink it every day," and repeat customers continue to come back. BRULO's beer is loved by many as a "real choice" that colors everyday life.
　
　

Who are supporting us?

BRULO is supported by a wide range of customers. The target audience ranges from modern individuals who value health and wellness to beer enthusiasts seeking an authentic craft beer taste. The actual customer base includes people with different lifestyles, including long-time beer enthusiasts and people who enjoy drinking in their own way.
　
　
It is also sold in craft beer specialty stores, high-end supermarkets, restaurants, and bars in the UK and abroad, and its flagship products such as "LUST FOR LIFE IPA" and "7 HOP 7 GRAIN IPA" are gaining popularity in many stores. Subscriptions and gift sets in online stores are also popular, and they are also chosen as gifts for family and friends.
　
　
Many customers have given us high praise such as "authentic taste," "can be enjoyed in any scene," and "excellent customer service," and has received high ratings on Trustpilot and Google reviews. BRULO continues to be loved by many people as a support for the diverse values and lifestyles of modern times, more than just a beer brand.

Brand review for BRULO

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
Showing 3 of 11 results
Bar
Posted on
10/31/25
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GALAXYというネーミングから興味をそそられましたが、開けた瞬間からフルーティなアロマが！ 味ももちろん想像通り美味しかったです！
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Replies from brands
このたびは素敵なお写真とレビューをいただき、誠にありがとうございます！ フルーティな香りや味わいをお楽しみいただけたとのこと、大変嬉しいです。
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Restaurant・Fast Food Store
Posted on
10/29/25
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終売になってしまうのが大変残念な商品です。今まで飲んだノンアルの中で一番満足度の高いビールで、大抵のお客様も2本目をお代わりされる商品でした。
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Replies from brands
このたびはレビューをいただき誠にありがとうございます！ そのようにご評価いただけているとのこと、大変嬉しく存じます。 在庫がある限りご案内させていただきますので、今後ともどうぞよろしくお願いいたします。
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Restaurant・Fast Food Store
Posted on
10/17/25
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リピートされるくらい味の評価が高いです。
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Replies from brands
このたびはレビューをいただきありがとうございます。 BRULOの味わいをお客様にご評価いただけているとのこと、大変嬉しいです！
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