Holoyowaz

ホロヨワズ

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About the brand

Specializing in high-quality, premium non-alcoholic wines, we have a selection of brands from around the world.

We have a track record of using it in starred restaurants, 100 famous stores, luxury hotels, first class lounges, etc.

More about the Brand Owner

常吉紘ニ

KOJITSUNEYOSHI

Born in 1984 Born in Chiba Prefecture I am an accounting person who has been working in accounting, finance, and taxation since graduating from university. Although he was a complete amateur in import, retail, and wholesale business, he established a corporation in June 2020 and started operating Holoyowaz, a non-alcoholic wine specialty store. I started a business in a new industry that I don't know right or left at all, but thanks to the support of many people, I have been able to grow my business.

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A delicious non-alcoholic wine business started with a word from my wife

"We don't have a good non-alcoholic beverage to pair with good food, and that's hard."

The words of my wife, who was pregnant at the time and refraining from alcohol, led to the start of the non-alcoholic wine business "Holoyowaz".

When you go out to eat something good with a little luxury, such as Italian or French, there are countless types of wine to choose from if you can drink alcohol.

However, as soon as you can't drink alcohol, your options suddenly narrow.

My wife found it stressful.

I tried various non-alcoholic wines distributed in Japan at the time to see if there was anything good, but none of them were delicious.

What is called non-alcoholic wine distributed in Japan at that time

・Grape juice

・Grape juice with wine flavor added

Most of the "wine-flavored beverages" fall under either of these categories, and there was nothing that could be drunk deliciously with meals.

I want to change this situation. That's what I thought.

Based on our corporate philosophy of "having a good time together for those who can drink and those who can't," the number of business partners has gradually increased, and now it has been adopted by first-class lounges at airports and Michelin-starred restaurants.

In order to fulfill the wishes of those who want to enjoy meals and drinks as usual without alcohol at any time, we started "Horoyozu".

What are we doing?

Overturning the common sense that "non-alcoholic wine = not delicious"

Holoyowaz is Japan's first non-alcoholic wine specialty store.

We order and sample more than 150 non-alcoholic wines from around the world, and only select the best of the best.

Commitment to the product

The quality of the wine is the "dealcoholization method"

All of the brands handled at Holoyowaz are made by carefully removing the alcohol from the wine, which has a high level of taste and aroma.

We do not carry "reproductions" of wine with flavorings or fruit juices.

This is because it has an aroma and taste that only real wine can produce.

A true non-alcoholic wine that has been made with time and effort will make you forget that it is non-alcoholic the moment you put it in your mouth.

Please experience such non-alcoholic wine.

Who are supporting us?

I like wine. But for my health, I drive, so I'm pregnant and breastfeeding...

Or simply "I don't want to get drunk

At any time, even without alcohol, I want to enjoy meals and drinks as usual

It is loved by people with such needs.

Our customers include first-class lounges at airports and Michelin-starred restaurants. There are luxury hotels and long-established inns.

Brand review for Holoyowaz

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Restaurant・Fast Food Store

Posted on

12/4/25

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味もよくとても、気に入ってます。自信を持って提供できるものです。

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常吉紘ニ

KOJITSUNEYOSHI

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