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Bail Molts
Eco-action that allows you to participate in a stress-free cycle "just by eating"
The "beer lees" produced in the beer brewing process are deliciously upcycled.
1
Beer lees upcycled brand
2
A brand that is not only friendly to people, but also to animals and the environment
Brand Owner
More about the Brand Owner
飯塚 光彩
Kiara Iizuka
Respective Productions Inc.
Established in 2021 in Shima City, Mie Prefecture with the mission of "solving social issues with each person's curiosity." A production company that provides business support for the right person in the right place at key points, such as product branding and regional revitalization.
Director: Kiara Iizuka
After majoring in design at a university in the United States, he returned to Japan. After working as an assistant to an advertising photographer, he became independent. In addition to producing advertisements for many domestic and foreign companies and governments, such as the Ministry of Agriculture, Forestry and Fisheries, Adidas, and Maybelline, from planning to shooting, he is also involved in the producer business by making use of his experience in the advertising field. In 2021, he moved from Tokyo to Ise-Shima in Mie Prefecture and established "Respective Productions Co., Ltd." with two acquaintances. While being involved in the production business and managing the brand, he enjoys an environment where he can enjoy his favorite nature, such as surfing, which is his hobby. Currently, in addition to granola, the company is also developing pet food and fuel made from malt lees.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
We want to create a new cycle for nature, people, and society with the "malt lees" produced in the process of making beer.
I majored in design at university in the United States, and after returning to Japan, I worked in the advertising industry as a photographer and producer in Tokyo. Then, in 2021, I moved to Ise-Shima and became interested in solving environmental problems and other social issues by living close to my favorite nature.
In the United States, an advanced country with a recycling-oriented society, I saw many upcycled products and came to think that there is no thing in the world that should be trash. When I was looking for something I could do in Ise, I talked to a local craft beer maker, Ise Kakuya Brewery, and learned that malt lees, which is generated in large quantities during the beer production process, has become a problem as industrial waste.
Malt lees, which is produced in large quantities during the beer brewing process, is either discarded or offered to farmers as feed. In Japan, major beer makers contract with farmers to supply malt lees as feed, but since major breweries contract with most farmers, small breweries have no choice but to dispose of it as industrial waste.
Currently, there are more than 700 craft beer makers in Japan, and it is thought that as much as 700 tons of beer lees are discarded every day on a nationwide scale. However, malt lees is an ingredient rich in nutritional value such as dietary fiber and protein, and I came up with the idea of making it into a food, and I developed granola in the first place. Granola is widely eaten mainly overseas, and there are many recipes, so we thought that it would be delivered to many people.
Since its launch, we have received many inquiries, and we have been steadily expanding our slope, such as opening a store at events at major department stores. The goal of "Bail Molts", which started in Ise, is to enrich the local area, improve the environment of Japan and the world, and create a new cycle for the next generation.
What are we doing?
Making nutritious, delicious, and aesthetically pleasing granola
When I consulted with the craft beer shop Ise Kakuya about the idea of the product, he was willing to provide malt lees, so we made a series of prototypes with a local pastry chef to make a delicious and visually appealing product.
"Bail Molts" granola made from malt lees is a very functional food. It is made with low-sugar malt lees and only maple syrup and sugar cane to give it a natural sweetness, so it is popular with those who care about their bodies. In addition, it is high in dietary fiber and protein, and is recommended for those who exercise, those who want to easily replenish nutrition, and children who are in the prime of growth.
The two flavors of "sunrise" and "sunset" were inspired by the "beautiful nature" scenery of Ise. The triangle in the product logo represents a new "three-way goodness" in which nature, animals, and humans can live in balance.
Glass bottles and plastic packages can be selected for packaging, and the brand recommends glass bottles that can be reused without polluting the environment. When we first planned this product, we were told that we would simplify the packaging and expand it nationwide at convenience stores and other locations, but I thought that would go against the "new three-way goodness" that I wanted to achieve, so I would like to stick to small-scale production and eco-friendly packaging. On the other hand, we have received feedback from dealers, and we are currently in the process of preparing two types of packages on an experimental basis.
The brand was just launched in April 2023, and as you can see, it's still a process of trial and error. We don't currently have our own factory, so we rent the kitchen of a café after business hours and work all night to prototype and prepare. In the future, we plan to solicit support through crowdfunding to build a factory.
Commitment to the product
Bail Molts granola can be enjoyed as it is, as a snack with wine or whiskey, mixed with baked goods, sprinkled on pasta, and so on.
Sunrise 130g
The refreshing sweetness of pineapple is as refreshing as the morning sun.
It is a granola wrapped in the gentle aroma of mellow maple syrup.
Malt meal and oats are high in fiber, while coconut, pineapple, and almonds are packed with nutrients. Maple syrup is used to taste the natural sweetness,
The granola is as refreshing as the morning sun, healthy and delicious.
【Raw materials】
Oats, Malt meal, Maple syrup, Cassonade, Salt, Cinnamon, Rice oil, Coconut oil, Vanilla oil, Coconut, Pineapple, Almond
Sunset 130g
The taste that you feel slowly is like dusk.
coconut sweetness, rich aroma of pistachios,
And the harmony with the acidity of the cranberries is a gentle accent on the maple syrup
【Raw materials】
Oats, Malt meal, Maple syrup, Cassonade, Salt, Cinnamon, Rice oil, Coconut oil, Vanilla oil, Coconut, Cranberry, Pistachio
【Notes】
・ The shipping fee will vary depending on the packing method. We recommend glass bottles as a Bail philosophy, but you can choose the packaging method that suits your application.
Who are supporting us?
It has been well received at cafes and restaurants in Mie Prefecture, and is also sold at some stores.
It is popular with people of all ages and genders for its modest sweetness, elegant taste, and high nutritional value, and is supported by families, local surfers and other people who like to exercise, and those who care about their health. There is a lot of demand for gifts because of the cuteness of the package.
We have a track record of opening many stores at events in Mie Prefecture, and we are planning to open a store at an event at Nagoya Takashimaya in October 2023.
All products
There are no products available for display
Products
All products
There are no products available for display
Bail Molts
Eco-action that allows you to participate in a stress-free cycle "just by eating"
The "beer lees" produced in the beer brewing process are deliciously upcycled.
1
Beer lees upcycled brand
2
A brand that is not only friendly to people, but also to animals and the environment
Brand Owner
More about the Brand Owner
飯塚 光彩
Kiara Iizuka
Respective Productions Inc.
Established in 2021 in Shima City, Mie Prefecture with the mission of "solving social issues with each person's curiosity." A production company that provides business support for the right person in the right place at key points, such as product branding and regional revitalization.
Director: Kiara Iizuka
After majoring in design at a university in the United States, he returned to Japan. After working as an assistant to an advertising photographer, he became independent. In addition to producing advertisements for many domestic and foreign companies and governments, such as the Ministry of Agriculture, Forestry and Fisheries, Adidas, and Maybelline, from planning to shooting, he is also involved in the producer business by making use of his experience in the advertising field. In 2021, he moved from Tokyo to Ise-Shima in Mie Prefecture and established "Respective Productions Co., Ltd." with two acquaintances. While being involved in the production business and managing the brand, he enjoys an environment where he can enjoy his favorite nature, such as surfing, which is his hobby. Currently, in addition to granola, the company is also developing pet food and fuel made from malt lees.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
We want to create a new cycle for nature, people, and society with the "malt lees" produced in the process of making beer.
I majored in design at university in the United States, and after returning to Japan, I worked in the advertising industry as a photographer and producer in Tokyo. Then, in 2021, I moved to Ise-Shima and became interested in solving environmental problems and other social issues by living close to my favorite nature.
In the United States, an advanced country with a recycling-oriented society, I saw many upcycled products and came to think that there is no thing in the world that should be trash. When I was looking for something I could do in Ise, I talked to a local craft beer maker, Ise Kakuya Brewery, and learned that malt lees, which is generated in large quantities during the beer production process, has become a problem as industrial waste.
Malt lees, which is produced in large quantities during the beer brewing process, is either discarded or offered to farmers as feed. In Japan, major beer makers contract with farmers to supply malt lees as feed, but since major breweries contract with most farmers, small breweries have no choice but to dispose of it as industrial waste.
Currently, there are more than 700 craft beer makers in Japan, and it is thought that as much as 700 tons of beer lees are discarded every day on a nationwide scale. However, malt lees is an ingredient rich in nutritional value such as dietary fiber and protein, and I came up with the idea of making it into a food, and I developed granola in the first place. Granola is widely eaten mainly overseas, and there are many recipes, so we thought that it would be delivered to many people.
Since its launch, we have received many inquiries, and we have been steadily expanding our slope, such as opening a store at events at major department stores. The goal of "Bail Molts", which started in Ise, is to enrich the local area, improve the environment of Japan and the world, and create a new cycle for the next generation.
What are we doing?
Making nutritious, delicious, and aesthetically pleasing granola
When I consulted with the craft beer shop Ise Kakuya about the idea of the product, he was willing to provide malt lees, so we made a series of prototypes with a local pastry chef to make a delicious and visually appealing product.
"Bail Molts" granola made from malt lees is a very functional food. It is made with low-sugar malt lees and only maple syrup and sugar cane to give it a natural sweetness, so it is popular with those who care about their bodies. In addition, it is high in dietary fiber and protein, and is recommended for those who exercise, those who want to easily replenish nutrition, and children who are in the prime of growth.
The two flavors of "sunrise" and "sunset" were inspired by the "beautiful nature" scenery of Ise. The triangle in the product logo represents a new "three-way goodness" in which nature, animals, and humans can live in balance.
Glass bottles and plastic packages can be selected for packaging, and the brand recommends glass bottles that can be reused without polluting the environment. When we first planned this product, we were told that we would simplify the packaging and expand it nationwide at convenience stores and other locations, but I thought that would go against the "new three-way goodness" that I wanted to achieve, so I would like to stick to small-scale production and eco-friendly packaging. On the other hand, we have received feedback from dealers, and we are currently in the process of preparing two types of packages on an experimental basis.
The brand was just launched in April 2023, and as you can see, it's still a process of trial and error. We don't currently have our own factory, so we rent the kitchen of a café after business hours and work all night to prototype and prepare. In the future, we plan to solicit support through crowdfunding to build a factory.
Commitment to the product
Bail Molts granola can be enjoyed as it is, as a snack with wine or whiskey, mixed with baked goods, sprinkled on pasta, and so on.
Sunrise 130g
The refreshing sweetness of pineapple is as refreshing as the morning sun.
It is a granola wrapped in the gentle aroma of mellow maple syrup.
Malt meal and oats are high in fiber, while coconut, pineapple, and almonds are packed with nutrients. Maple syrup is used to taste the natural sweetness,
The granola is as refreshing as the morning sun, healthy and delicious.
【Raw materials】
Oats, Malt meal, Maple syrup, Cassonade, Salt, Cinnamon, Rice oil, Coconut oil, Vanilla oil, Coconut, Pineapple, Almond
Sunset 130g
The taste that you feel slowly is like dusk.
coconut sweetness, rich aroma of pistachios,
And the harmony with the acidity of the cranberries is a gentle accent on the maple syrup
【Raw materials】
Oats, Malt meal, Maple syrup, Cassonade, Salt, Cinnamon, Rice oil, Coconut oil, Vanilla oil, Coconut, Cranberry, Pistachio
【Notes】
・ The shipping fee will vary depending on the packing method. We recommend glass bottles as a Bail philosophy, but you can choose the packaging method that suits your application.
Who are supporting us?
It has been well received at cafes and restaurants in Mie Prefecture, and is also sold at some stores.
It is popular with people of all ages and genders for its modest sweetness, elegant taste, and high nutritional value, and is supported by families, local surfers and other people who like to exercise, and those who care about their health. There is a lot of demand for gifts because of the cuteness of the package.
We have a track record of opening many stores at events in Mie Prefecture, and we are planning to open a store at an event at Nagoya Takashimaya in October 2023.
All products
There are no products available for display
Products
All products
There are no products available for display
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