OFF COLA

オフコーラ

Vendor

CityCamp株式会社

It is a "craft drink" that makes off-time intense with the concept of "Why don't you do nothing?"

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T7011001137690

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About the brand

It is a "craft drink" that makes off-time intense with the concept of "Why don't you do nothing?"

Produced by Japan's top pastry chef "Hayashi Juju", this flavorful craft cola uses domestic cane sugar, tonka beans, and more than 10 kinds of natural spices

Matsuko's unknown world, HIKAKIN TV, and other TV and media coverage, popular mainly among Generation Z. It is popular mainly for saunas, restaurants, and salon stores.

Additive-free domestic craft cola and craft lemonade. It is popular as a craft non-alcoholic drink that is gentle on the body and an inner care drink.

More about the Brand Owner

松池恭佑

Kyosuke Matsuike

CEO, CityCamp Inc. ・Bonfire Music Bar @citycamp.jp ・Craft Cola @offcola.jp We are developing two businesses. <経歴> ・In 2017, he joined CyberAgent's subsidiary C.A. Mobile as a new graduate and won the Rookie of the Year Award in six months. ・In 2018, he founded picki Inc. as a co-founder. Launched more than 10 D2C apparel brands of creators such as Rio Uchida, SILENT SIREN Yukarun, Airi Arimura, and Ayumi Seto. 180 million in funding from a large number of VCs and individual investors. ・Founded CityCamp Inc. in 2020 as CEO. We are developing two businesses: "CityCamp", a bar in Ebisu where creators gather, and "OFF COLA", a craft cola that you drink during your off-time. </経歴>

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Why are we doing?

What are we doing?

Commitment to the product

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Why are we doing?

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We are now unconsciously exhausted.

With the acceleration of technology and changes in social structures, the boundaries between work and rest have collapsed, and the muddy stream of information flowing from our fingertips does not give us a break from our thoughts.

After the rapid spread of smartphones and the recent pandemic, the stress of modern people is so deeply ingrained in our daily lives that it is no longer even possible to be aware of it.

In the context of such an era where "on" is forced, our mission is to redefine the "quality of leisure" and create a rich void in people's hearts.

Going back in history, in the 1960s and 70s, "hippies" emerged as a counterculture to the oppressive society after the war. They advocated freedom and tried to liberate the spirit through plant-based ingredients and psychedelic ambiences.

It was also a desperate search to break away from existing values and live a more human, relaxed life.

In modern times, the demand for "self-discipline habits" such as public baths, saunas, and journaling is rapidly increasing because the desire for "self-recovery" sought by the old culture is rekindling in a different form.

OFF COLA aims to be an "indispensable drink" in this new relaxation culture. What we offer is not just a drink to satisfy your throat, but an "off-time" itself to relax your tense nerves and return to yourself.

The aroma and taste of carefully selected natural spices pleasantly stimulate the senses and become a switch to disconnect the mind from the hustle and butter of everyday life. In the midst of busy days, I dare to stop and take a deep breath.

I want to spread such luxurious leisure time throughout Japan.

Through OFF COLA, we will continue to work tirelessly to change the time of people living in stressful societies to something as calm and compassionate as possible.

What are we doing?

🌿 Features of craft non-alcoholic &inner care drink

1. Supreme blending by top pastry chefs in Japan

Supervised by pastry chef Koki Hayashi, who has trained in France. This is a classic craft cola that has been carefully calculated to spread the aroma due to sugar, the extraction temperature, and the particle size of the spices, and has been completed through many trial productions.

2. Commitment to "completely additive-free" for the body

The diluted type provided by CityCamp Co., Ltd. does not contain any artificial sweeteners, preservatives, colorings, or white sugar. It is a healthy drink that can be enjoyed by health-conscious people with peace of mind, using over 10 types of natural spices.

3. Choose a new drinking experience based on time and mood

It is a hot topic on TV and social media as "cola that matches the time". Whether it's evening refreshment or midnight relaxation, we have a diverse lineup to suit the occasion.

▶︎OFF COLA: 6:00 pm (punchy spice) / 2:00 am (elegant and deep aftertaste)

▶︎OFF LEMON: Contains the fresh sourness and sweetness of Setouchi lemon and Hokkaido beet sugar, GABA/theanine.

4. Inner care with functional ingredients

It contains ingredients that enhance the quality of rest and supports relaxation from the inside out.

・Contains GABA and theanine: Supports rest in stressful societies (Contains OFF LEMON and canned type at pm9:00).

・Vitamin C 1000mg: OFF LEMON is certified as a nutritional functional food.

Commitment to the product

Drink it in the evening, with a gentle sweetness that spreads in your mouth and a spicy taste with the aroma of caraway, "OFF COLA pm 6:00"

Drink in the middle of the night, with a refreshing taste of lemongrass and ginger "OFF COLA am2:00"

The fresh acidity of Setouchi lemon and GABA and theanine regulate the mind and body of "OFF LEMON"

In the leisurely hours of the night. With a deep rich spice and the power of GABA, a craft non-alcoholic drink that supports rest for tomorrow "OFF COLA pm 9:00"

Each of them offers four different flavors.

Additive-free and coloring-free, natural and healthy cola syrup can be tasted as a delicious cola as it is by mixing the undiluted liquid with carbonic acid.

Who are supporting us?

🌿 A next-generation inner care experience that raises the level of "off-quality"

"OFF COLA" and "OFF LEMON" were designed to maximize your off time to unleash your mind and body.

1. Stay close to the "ultimate off"

Camping bonfires, outdoor baths after saunas, and relaxing time in shisha.

In order to blend in with such a special off-time, top pastry chef Koki Hayashi carefully calculates the particle size of the spices and the spread of aromas.

Even among those who choose not to drink alcohol (sobercurious), it is supported as the finest craft non-alcoholic drink that "does not get drunk".

2. Inner care design that prepares the body from the inside

It's not just a soft drink;

It is completely additive-free (no artificial sweeteners, preservatives, or colorants) for those who are highly health-conscious, and supports inner care with the following ingredients.

OFF COLA: More than 10 natural spices set the circulation and are caffeine-free and won't interfere with your relaxation before bed.

OFF LEMON: Contains vitamin C from Setouchi lemons and GABA and theanine to support rest. It gently unleashes the brain and body after hard work.

3. The quality of "Japanese Craft" that captivates the world

Its deep taste has been highly praised not only by domestic creators and managers, but also by inbound people as "Japanese COLA".

It does not interfere with the taste of delicate Japanese food (kappo or tempura), but rather enhances the dish, making it more popular than traditional soft drinks in luxury hotels and inns.

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Brand review for OFF COLA

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Showing 3 of 3 results

Hair Salon・Barber Shop

Posted on

9/18/25

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サンプルを届けていただきましてありがとうございました。大変美味しくいただきました。お客様にもご好評いただいております。また今後も発注したいと思います。よろしくお願いいたします。

This review is based on orders for the following products

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レビューいただきありがとうございます！お客様にもご好評いただきましたこと大変嬉しく思います。色々なカスタムができますので、是非お試しください。継続的なお取引ができればと思いますので、引き続きよろしくお願い致します。

Cafe・Tea House

Posted on

7/25/25

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クラフト感があってとても美味しかったです♪

This review is based on orders for the following products

Others

Posted on

4/29/25

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商品を試飲させていただきましたが、想像以上に素晴らしく、当店で取り扱わせていただいております。特に以下の点が非常に魅力的でした： ①当店のコンセプトとの親和性当店はアロマなど自然由来の香りを大切にしており、香水のような人工的なものではなく、心地よい香りや風味を楽しむことを重視しています。その点で、OFF COLAの2つのフレーバーは非常に洗練されており、自然な香りの広がりがとても心地よかったです。 ②味わいの奥深さ私自身、元バリスタということもあり、ドリンクの風味にはこだわりがありますが、OFF COLAの「am2:00味」と「pm6:00味」のバリエーションには心が躍りました。飲んでいるとそのシーンが自然と思い浮かび、単なる飲料を超えた体験を感じました。 ③ターゲットとパッケージデザイン 20〜30代の男女をターゲットにされている点や、ノンカフェインでカフェインを気にする方にも楽しんでいただける点も、当店の顧客層にぴったりです。また、パッケージデザインも当店のブランドイメージに非常にマッチしており、一目で惹かれました。冗談抜きで、全体的に最高のプロダクトだと感じています。

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More about the Brand Owner

松池恭佑

Kyosuke Matsuike

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