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Moukawaitano

Moukawaitano

モウカワイターノ
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株式会社ハートウエル
Breathe well, dry well. "Is it dry already!?" An Imabari towel with a quick-drying power that surprises you It is a quick-drying Imabari towel that dries in 2.5 hours indoors.

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Invoice registration number

T6500001012137

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About the brand

Breathe well, dry well. "Is it dry already!?" An Imabari towel with a quick-drying power that surprises you It is a quick-drying Imabari towel that dries in 2.5 hours indoors.
1
Using "diatom structure yarn" that reproduces the structure of diatomaceous earth, the special two-layer structure creates many air pockets inside the yarn to improve water absorption and quick drying.
2
To blend in with your daily life, the color development is calm while retaining a sense of brightness.
3
It can be used comfortably even when laundry is difficult to dry. In addition to the standard size, mini bath towel sizes are available. It is not bulky for washing, storage, or taking outside.

More about the Brand Owner

株式会社ハートウエル

HARTWELL Co.,Ltd.

Towels to Free Freedom of life and mind with towels We, Hartwell Co., Ltd., Founded in 1930 in Ehime and Imabari, one of Japan's leading towel production areas, we manufacture high-quality towels through integrated production. Our mission is to create products that are useful to users, help their lives, and relax their minds. Aiming to create a better society through towels. Hartwell will continue to make towels with sincerity.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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More than 90 years of towel manufacturing.
Every year, we receive from customers during the rainy season and on rainy days.
"Worries about drying in the room".
　
　
The towel craftsman thinks through the solution,
The challenge of developing new materials has begun.
　
The hint is used by many people for water supply and quick drying.diatomiteIt was.
　
　
　
　

What are we doing?

Taking on the challenge of developing new materials
　
So far, the fastest record for the room drying test of our products is 3.5 hours.
With the aim of breaking the record, the development of new materials has begun.
What we ended up with was a structure made of natural materials.
　
We use "diatom structure yarn" that reproduces the structure of diatomaceous earth that absorbs moisture quickly and dries quickly.
The special two-layer structure creates many air pockets inside the yarn and enhances water absorption and quick drying.
　
* This is a value measured indoors after washing and dehydrating the 30 cm × 30 cm main fabric. The drying time varies depending on the environment.
　
　
　
　

Commitment to the product

I want you to use it comfortably at any time, even when it is difficult for the laundry to dry.
　
Marine border pattern inspired by French Basque shirts and
We offer a wide range of sizes to suit your lifestyle and support you in solving your problems.
　
　
　
　
　
* In addition to standard sizes such as handkerchiefs, face towels, bath towels, etc.
Mini Bath Towel Size, as a special item"Toothbrush Case"Expand.
　

Who are supporting us?

⚫︎ Household goods and gift retailers who introduce lifestyle products to customers
⚫︎ Retailers who introduce travel supplies, oral care products, etc. (toothbrush cases)
⚫︎ As a daily item for staff who respond to customers every day in the hospitality industry, service industry, etc. (toothbrush case, handkerchief)
　
It has been well received by such as.
　
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