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Shichifuku Towel

Shichifuku Towel

シチフクタオル
Vendor
七福タオル株式会社
"Towels that warm people's moods" In Imabari's nature-rich land, craftsmen weave with their thoughts. We will deliver a piece that will be close to any life and make you feel relieved.

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Invoice registration number

T1500001012199

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About the brand

"Towels that warm people's moods" In Imabari's nature-rich land, craftsmen weave with their thoughts. We will deliver a piece that will be close to any life and make you feel relieved.
1
Imabari towel manufacturer founded in 1959. A multi-colored design with an awareness of dignity and a fusion of tradition and technology We have towels that make you feel happier the more you use them.
2
It was selected by the Ministry of Economy, Trade and Industry as one of the "100 Textile Industry Companies that Will Lead the Next Generation". Utilizing excellent design and technical capabilities ❝ Like a Shichifuku towel ❞ I will make things.
3
We are creating an environment full of peace of mind and smiles. https://youtu.be/7645gFxSnIw?si=XPFdkmswoLsPsRla

More about the Brand Owner

河北　泰三

KAWAKITA　TAIZO

Graduated from Tokai University, Faculty of Engineering. While in school, he belonged to the Rakugo Study Group. (Shunfu-tei Shota to senior) He took over the company from his father in 2002 and has grown from a few employees to about 80 people. He launched an original brand from a subcontracted towel manufacturer and developed a sales channel that sells directly from the manufacturer to retailers. ・ Hotel-specification towels jointly developed with Tokyu Hands are a big hit ・Exhibited at exhibitions in Japan and overseas (Paris, New York) - August 2009 TBS Gakkiri Monday appearance ・ Many rakugo parties were held in Imabari to commemorate the company's anniversary (performers: Shinosuke Tachikawa, Shota Harukutei, etc.) In addition, he is also engaged in radio appearances, lectures, and other activities to spread the word about local industries and towel manufacturing (manufacturing in Japan). From Shikoku and Imabari to Japan and the world, we continue to challenge the possibilities of towels.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Shichifuku Towel was founded in 1959.
He was one of the leading towel craftsmen in Imabari City
It was founded by the founder Akira Kawakita.
For more than 60 years since then, we have been focusing on details
It is characterized by the fact that it is delivered even in small lots.
　
The mission of Shichifuku Towel is to "warm up people's moods"
　
"The moment when towels are used in life"
"How do you feel about the other person when choosing a towel as a gift?"
"Communicate at work to make the other person feel better"
Make towels every day so that you can warm up even at 1°C.
All employees will deliver it with all their hearts.
　
　
　

What are we doing?

Among the many towel manufacturers, the characteristics of Shichifuku Towel are:
We spare no effort and actively manufacture them.
　
It can be a weakness from a productivity point of view, but
As a result, the attachment to each product is
Irreplaceable for both employees and customers
I feel that it has become a big thing.
　
The characteristic of Imabari towels is that they are first dyed with thread and then woven
Although it is a yarn-dyed towel, our company especially takes advantage of its characteristics.
We have been focusing on the development of multi-colored and highly designed towels.
　
The main job of a towel manufacturer is to make towels.
However, just making "good towels" is not enough.
Mission "Warming people's moods"
can not be achieved.
　
The Shichifuku towel is the moment when humans and towels intersect.
I am thinking of designing as an "experience".
　
By doing so, it goes beyond the existing framework of towels
We believe that you will be able to make creative and innovative proposals.
　
　

Commitment to the product

[Hotel Resort]
No. 1 in sales of plain towel series
This towel has been a long-seller for over 20 years and continues to be loved.
Durable luxury hotel specification towel
It has a refreshing and clean feel.
From soft colors to urban and chic colors
We have prepared a wide variety of colors.
　
　
　
[Neo Revive]
Made by combining high-quality leftover threads
Eco-friendly natural towel.
It uses twice as much yarn as usual and has excellent water absorption.
Production lots produce a variety of colors
This is a once-in-a-lifetime towel.
Revive cloth comes with original packaging (obi)
It is also appreciated as a small gift.
*This series is due to the characteristics of the product.
The color changes depending on the production lot.
　
　
　
　
　
　
[Epona]
Made of organic cotton
This towel is gentle on the environment and skin.
The front is multi-colored twill gauze, and the back side is made of pile fabric.
It is a smooth and comfortable towel.
Because it has been washed, from the moment you pick it up,
You can enjoy the soft texture.
It is lightweight and easy to dry, making it ideal for everyday use.
　
　
　
　
　
[Mish]
With the outstanding techniques and techniques of the craftsmen with a unique weaving method that has obtained patents
This is a multi-colored jacquard towel with a tweed finish that exudes dignity.
Using untwisted yarn and ultra-long cotton sweet twisted yarn
It has a pleasant feel and a luxurious volume.
Attention to detail, one level higher
The design is full of luxury.
Combined with Imabari quality
Elegant and high-quality towels create a rich time.
　
　
　
　
　
　
　

Who are supporting us?

Main Suppliers (in no particular order)
Iori, Etoile Kaito, Kanazawa Meitetsu Marukoshi Department Store, Kawajun, Qnet, Green Stamp, Costco Wholesale Japan, Reshunkan Pharmaceutical Co., Ltd., Sakura Cross Hospital, Shadi, Sumitomo Rubber Industries, ICL (formerly Sotheby League), AKOMEYA TOKYO, Takashimaya, Dai Japan Printing, Tokyu Hands, Dr. Sea Lab, Japan Express, Harmonic, Hankyu Hanshin Department Store, Bath Lie, Isetan Mitsukoshi, Loft , Limbell, Le Creuset Japon, JALUX, LINE Friends Japan, etc.
　

Brand review for Shichifuku Towel

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
Showing 2 of 2 results
Handmade
Posted on
4/16/26
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薄いのに吸水力が高く、とても気に入っています。荷物の多い子供に持たせるのにちょうどいい薄さで、取り扱いやすい。それでいて、しっかり水や汗を吸うのでスポーツしている子にオススメしたい商品です。 オンラインマルシェで初めて販売した際にもたくさんの方にお迎えして頂けました。七福さんの緑のタグが可愛くてお気に入りです！ リピートします！
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This review is based on orders for the following products
Replies from brands
この度はご注文いただきありがとうございました！ 実際に使用していただき、タオルの吸水性にご満足いただけたとのこと、大変嬉しく思います。 お写真をご提供いただきありがとうございます。サッカーボールモチーフの刺繍を施したデザインがとても素敵です！ これからもお客様にご満足いただける商品を提供できるよう努めてまいりますので、どうぞよろしくお願いいたします。
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Pet Shops & Pet Supplies
Posted on
11/11/25
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さすが今治ブランド！ 肌触りも良くお客様に好評でした。 七福タオル様の迅速丁寧な対応に感謝します。 また次回もよろしくお願いいたします。
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This review is based on orders for the following products
Replies from brands
この度はご注文いただきありがとうございました！ 弊社のタオルがお客様にご満足いただけたとのこと、大変嬉しく思います。 これからもご満足いただける商品を提供できるよう努めてまいりますので、どうぞよろしくお願いいたします。
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