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〜1,000
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MASAKIYA CO.,LTD.

マサキヤショウテン
Liquor license
YES
It is a unique liquor store that sells only private brand liquor. We will deliver a cool world view with pop that transcends the genre of MASAKIYA.
〜1,000
Followers

About the brand

It is a unique liquor store that sells only private brand liquor. We will deliver a cool world view with pop that transcends the genre of MASAKIYA.
1
We manufacture on OEM at long-established breweries nationwide. It is a gem full of originality that is particular about water and pursues deliciousness under thorough quality control.
2
The bottle with a POP label design can be used as an interior decoration after drinking. Enjoy the ingenious design.

More about the Brand Owner

Noriaki Kumada

Noriaki Kumada

1996 Established interior goods shop [BRAND NEW ROCKET] 1999 Based in Shimokitazawa, opened stores in Shibuya, Kichijoji, Ikebukuro, and Odaiba 2002 Published a design book set in Vietnam [FLASH IN JAPAN] 2005 Faculty and Staff Cafeteria at Keio University SFC [Faculty Club] 2005 Produced the interior of the cafeteria [Lady Bird] In 2007, he moved his base of residence to Oita Prefecture and began his creative activities while taking over the family business. 2024 Tokyo National ni Kakuuchi BAR [TORATOMANGETSU] 2024 Liquor Store [MASAKIYA TOKYO] opens Currently engaged in creative activities regardless of genre
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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It all started with a sweet potato shochu I drank while traveling in Kagoshima. A very delicious soju that overturns the image of potato shochu so far, is refreshing, fruity, and easy to drink. The brewery was located at the foot of Mt. Kaimondake, the last mainland that the kamikaze team saw after taking off. The soju, which is made using groundwater at the foot of the southernmost mountain, is definitely delicious. We wanted many people to know about such delicious shochu, which was the start of product development.
 
There is always a wholesaler in the distribution system of the liquor industry. I always had doubts about the current situation where the power relationship between major manufacturers and wholesalers is very strong, and the products of small sake breweries are not dealt with.
There are a lot of delicious sake in the world, but there is no chance to get to know it. It's a shame that there are so many sake breweries that make small but delicious sake. We want to make the best sake with a private brand and have many people drink it. With that in mind, product development began.
 
 
 
 

What are we doing?

Just as important as the contents is the label design. I would like you to choose a drink based on your feelings, just like buying a record jacket. I want you to decorate the bottle after drinking it as an interior.
The first authentic barley shochu [Tiger and Full Moon] released was finished with a label inspired by Sukajan. Japanese paper is used to give it a more textile texture. By sticking to the label design in earnest as well as the contents, we differentiate ourselves from other companies' products and create impactful and original products.
 
 
 
 
 
 
 
 

Commitment to the product

【Authentic Potato Shochu Legend of the Legend】
 
 
Yamakawa, Ibusuki City, is located at the southernmost tip of the Satsuma Peninsula and is the place where sweet potatoes were first introduced to Japan in the early 17th century, and the soil quality is good and suitable for growing sweet potatoes.
In addition, there is Mt. Kaimondake, also known as Satsuma Fuji, which is a place rich in high-quality natural water (soft water) that springs from the foot of the mountains surrounded by lush greenery, and this water has been certified as one of the "100 Best Water Towns" by the Ministry of Land, Infrastructure, Transport and Tourism.
 
 
 
 
Wojinden is a soju with a mellow aroma made from black koji and a strong flavor of sweet potato. High-quality sweet potatoes from Kagoshima Prefecture, which is blessed with nature, are filtered from several hundred meters underground at the foot of Mt. Kaimon and mineral-rich soft water is used, and they are aged for at least one year to give it a rich finish. A gem that makes the most of the characteristics of sweet potato shochu
 
 
 
 
 
 
 
Japanese Craft Gin [TANGO GIN]
 
 
The brewery is based in Morotomi, Saga City, Saga Prefecture, and is a newly established distillery that just received a spirit production license in 2020. In the immediate vicinity of the distillery is the Chikugo River Shokai Bridge, and beyond it is the ruins of the Mietsu Navy. It is a small distillery located in the immediate vicinity of a historic industrial heritage site.
 
 
 
 
 
 
Tango Gin is MASAKIYA's original craft gin made by soaking a total of 14 types of botanicals using domestic yuzu and lemon as key botanicals, distilling them using a Dutch still, and adjusting the water with natural water.
 
Enjoy the refreshing and aromatic flavor of citrus.
 
 
 
 
 
 
 
 
 
Botanicals used
 
 
Juniper berries
 
Coriander Seeds
 
cinnamon
 
Angelica
 
sesame
 
licorice
 
Anise seeds
 
Orange Blossom
 
lavender
 
camomile
 
Apple Mint
 
lemongrass
 
Yuzu carp
 
Raw Lemon Peel
 
 
 
 
 
 
 
 

Who are supporting us?

It is handled by people in various industries such as restaurants with a commitment to authentic bars, taverns, retro snacks, fashionable cafes, museums, and hotel souvenir shops.
In addition, there is a lot of demand for gifts, and we have a track record of novelties for companies. 
For the younger generation and inbound tourists, it is permanently sold at Laforet Harajuku [Love and Madness Market].
 
 
 
 
 
 
 
 

Brand review for MASAKIYA CO.,LTD.

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
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Posted on
2/12/25
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当店取扱中の商品 「麦焼酎虎と満月」 個人的に一番好きな焼酎です。ストレート、ロック、ソーダ割り、レモンサワーや焼酎カクテルのベース等、どんな飲み方にも合わせやすくコスパも大変良いと思います。ラベルもカッコ良くて可愛くもある…飲み終わった後はディスプレイにも出来るお洒落なボトルです。 「芋焼酎倭人伝」 お客様のリピート率100%の芋焼酎がこちらの「倭人伝」です。まろやかな芋の香り、口当たりの良いコク、洗練された後味…。こちらはそのままの風味を大事にしながら、ストレート、ロック、お湯割り等に使用しております。 「日本酒姫山」 当店はバーですが、日本酒はこちらの 「姫山純米」と「姫山本醸造」のみお客様へご提供させていただいてます。 キリッと冷やで飲みたい純米、燗にして飲みたい本醸造…というご提供の仕方をお客様にご提案しておりますが、お好きな方はそれぞれその時好きな飲み方をされる、まさしく形に拘らない、人を選ばない、優しい女神様の包容力を感じる日本酒です。 昨今日本酒カクテル等のお客様のリクエストもございますが、店主としてはあまり弄りたくない、完成された日本酒というイメージでございます。 「スパークリングワイン愛の讃歌」 女性に人気のピーチ味と、深みの味わいのロゼの二種類共にお取り扱いしております。お誕生日祝いに、二人の記念日に…。 コスパも良く、ネーミングも良く、味わいも良い…。どんなシチュエーションにも合わせやすく、名曲「愛の讃歌」が聴こえてきそうです。独り言ですが、先日は数年前に旦那様を亡くされ、未亡人になられたお客様が、 「旦那との思い出をつまみに、一緒に献杯してくださる?」 とご注文されました…。 しびれました…。 バーテンダー冥利につきます…。 「クラフトジン タンゴジン」 こちらのジンですが、詳しいボタニカル等は正木屋商店ホームページや商品詳細にてご確認いただき、割愛させていただきます。 当店のお客様のリピートとしては、ボトルでご購入されるお客様が多い印象です。 私個人的な意見としては、スパイシーに感じるのですが、お客様の意見としては、甘味を感じる方、爽やかさを感じる方、等。お客様のご意見が見事に別れる商品です。 (もちろん良い意味でですよ。) ジントニックにすると、ボタニカルの香りとフィニッシュがとても豊潤で気品のある、クラフトジンとして様々なご提供の仕方ができ、お客様に楽しまれる一品です。 「デコビーノシリーズ」 先ずはラベルがとてもお洒落です! 第一印象でセンスが良いとお客様の意見が圧倒的なデコビーノ白ワイン赤ワイン。 味もとにかく丁寧に丁寧に仕上げられ、とてもお洒落かつ素晴らしい味わいのワインです。ハーフボトルで女性お一人様でも飲みきれますし、先ずは白ワイン、次は赤ワインの方を、と2つの味わいを楽しめるサイズ感がとても提供しやすいです。 ワイン初心者の方でもわかる程の丁寧かつ大事に育てられた味わいのデコビーノは、それをベースに南高梅と合わせた梅酒リキュールもとにかく人気で、若いお客様の評価の高いデコビーノリキュールも大変お薦めしております。 総じてお伝えしたい事は、正木屋商店の取り扱い商品はお客様へご提供しやすい事、品質管理も徹底され、丁寧に作られた商品であること、価格もこのご時世としては安価で提供しやすい、等のお店側にもメリットだらけの商品だと言うことです。 これからの時代を担う素晴らしい商品であることは間違いありません。 日本人のお客様の好みな味わいではありますが、昨今のインバウンドのお客様や、海外からの大学生にも今とても人気の商品です。
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