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Ochi Towel Just-U

Ochi Towel Just-U

オチタオル ジャストユー
Vendor
株式会社越智タオル
Add comfort to every day. Just-U is a high-performance towel brand manufactured and sold by Ochi Towel Co., Ltd. that was born with Imabari technology and new materials.
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Invoice registration number

T5020001163104

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About the brand

Add comfort to every day. Just-U is a high-performance towel brand manufactured and sold by Ochi Towel Co., Ltd. that was born with Imabari technology and new materials.
1
A gentle and highly functional towel brand that combines Imabari's technology and new materials, the holy land of towels.
2
The simple and sophisticated design is useful for a wide range of purposes, from everyday use to gifts.
3
The goal is to deliver products that are particular about "updating local industries".

More about the Brand Owner

越智崚太

OCHI RYOTA

The family business is an Imabari towel sewing factory in Imabari City, Ehime Prefecture that has been in business for more than 50 years.　 After graduating from university, he studied textile printing technology at a major printer manufacturer and pursued new possibilities for textiles. In order to pass on the local industry to the next generation, Ochi Towel Co., Ltd. was established, and the "Just-U" brand is developed, which incorporates the latest materials and functionality into the reliable quality of Imabari towels.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Imabari City, Ehime Prefecture boasts a long history and reliable technology as a towel production area representing Japan.
It is highly regarded both domestically and internationally for its soft texture and high water absorption.
While inheriting the tradition of Imabari towels, Just-U was born to create new value.
Just-U is a brand that explores new forms of towels by incorporating the latest materials and functionality based on Imabari's proven technology.
While maintaining softness and water absorption, we pursue ease of use and comfort in everyday life, and propose towels that everyone naturally wants to pick up.
By valuing simple and sophisticated designs and environmental considerations, we provide comfort that is close to our daily lives.
We will spread the appeal of Imabari towels to the next generation and the world.

What are we doing?

Business Description
　
Manufacture and sales of Imabari towels
We manufacture and sell high-quality Imabari towels in Imabari City, Ehime Prefecture. We offer it through OEM and our own brand "Just-U".
　
Development of original brand
We plan and develop towels that incorporate functionality and new materials, such as the Just-U series, and develop "just right" towels that are perfect for everyday use.
　
OEM/ODM Orders
We are entrusted with planning and manufacturing events and novelties for companies, original products, etc., and we handle everything from design to manufacturing.
　
Research and development of high-performance and high-value-added towels
Using advanced materials such as Smartcel® and TENCEL™, we are developing high-performance towels that are comfortable, absorbent, and comfortable to the touch.
　
Sales promotion and marketing support
We provide sales promotion and marketing support for BtoB, such as corporate promotion and novelty proposals using towels.
　
　
　

Commitment to the product

Materials and Technology
While utilizing the traditional techniques of Imabari City, Ehime Prefecture, we promote collaboration with domestic and foreign textile manufacturers.
We incorporate the latest materials to produce high-quality, durable towels.
　
Functions and comfort
We are particular about softness, water absorption, and comfort to the touch, and pursue the "just right" thickness and size that is perfect for everyday use.
　
Design and Environment
With a focus on simple and timeless designs, we offer products that naturally blend in with gifts and lifestyle situations.
We also emphasize environmental considerations in our materials and manufacturing processes.
　
　

Who are supporting us?

Just-U wants to use organic towels and other good things in everyday life.
It is perfect for such people. We offer ease of use, high quality, and an affordable price range.
　
　
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