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Vichta towel is a "forest towel" made from birch fibers under the supervision of the Finnish National Tourism Board. Enjoy a new towel experience that brings you to become one with nature.

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Vihta

ヴィヒタ

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株式会社ハートウエル

Vichta towel is a "forest towel" made from birch fibers under the supervision of the Finnish National Tourism Board. Enjoy a new towel experience that brings you to become one with nature.

〜1,000

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About the brand

Vichta towel is a "forest towel" made from birch fibers under the supervision of the Finnish National Tourism Board. Enjoy a new towel experience that brings you to become one with nature.

Based on the desire to increase the amount of time in daily life to come into contact with nature and plants and unwind one's mind, Vihita Towel was born with a hint of Finnish nature and customs.

The original fabric of cotton rayon, which has a comfortable texture, ease of squeezing and quick-drying, contains birch fibers in rayon. We have completed it as our own yarn "Sauna Yarn".

The two colors that appear due to the different dyeing conditions of the yarn express the rich nature of Vichta and Finland. Under the supervision of the Finnish National Tourism Board, it is available in Finnish.

More about the Brand Owner

株式会社ハートウエル

HARTWELL Co.,Ltd.

Towels to Free Freedom of life and mind with towels We at Hartwell Inc. Founded in 1930 in Ehime and Imabari, one of Japan's leading towel production areas, we manufacture high-quality towels through integrated production. Our mission is to create products that are useful to users, help their lives, and relax their minds. Aiming to create a better society through towels. Hartwell will continue to make towels with sincerity.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I want to spend more time feeling nature in my life.

Based on the concept of "freedom of life and mind with towels," Hartwell has sought to make its own original towels that suit modern lifestyles and consciousness based on the technology it has cultivated.

I don't just want to make and sell things, but I want to make towels that unwind the user's mind beyond that. It was with this thought that Vihita Towel was born.

With the effects of infectious diseases causing a sense of suspension, is it possible to incorporate elements of relaxation into our lives through towels? One of the answers I came up with was the Finnish sauna and Vichta, where you can feel a strong connection between nature and humans.

The Vihita towel was completed with the cooperation of various people who love saunas. Enjoy a new towel experience where you will be surrounded by a plant called Vihita and become one with nature.

What are we doing?

Vichta towels were born from the nature of Finland

For more than 2,000 years, saunas have taken root in our daily lives, and Finland is known as a country that coexists with nature.

In this Scandinavian country, it is customary to bring bundles of young birch branches called vichta into the sauna room and enjoy the scent of the forest in a room steamed by humid heat.

Its fragrance is a symbol of contemplating the budding of spring in the harsh winter season and celebrating the arrival of early summer. People enjoy the difference in seasons that nature creates through Vichta.

Based on the desire to increase the amount of time in daily life to come into contact with nature and plants and unwind one's mind, Vihita Towel was born with a hint of Finnish nature and customs.

Commitment to the product

Towel woven with birch fibers

While emphasizing the comfortable texture when it comes into contact with the skin, the original fabric of Vihita towel also takes into account ease of squeezing and quick drying. In Imabari, craftsmen carefully weave using a towel loom. Of the fabric consisting of 65% cotton yarn and 35% rayon yarn, rayon is blended with birch fibers. It was completed in cooperation with a spinning company as Hartwell's original yarn "Sauna Yarn". Please feel the nature of Finland from the touch and touch of your life in your life.

Colors that symbolize Finnish nature

Due to the different dyeing conditions of cotton yarn and rayon yarn, the towel fabric has two slightly different colors.

In pursuit of the beauty of the two-colored spots, we expressed the rich nature of Finland, including Vichta.

Under the supervision of the Finnish National Tourism Board, it is available in a total of four colors, named in Finnish. * The sauna hat is available in 7 colors, including new colors.

・Vihita (green): A bundle of young birch branches, a symbol of early summer and spring.

・ Kamos (navy blue): Polar night, which is also a symbol of winter in Finland, and the day when the sun does not rise.

Järvi (light blue): Lake. Finland is a large lake country with about 188,000 lakes.

・Viti (white): Fluffy snow. In Finnish, there are many different expressions of snow, and among them, it means fresh snow.

Waterproof package

Face towels and sauna hats are delivered in a zipper pack package.

Since it is a waterproof package, it is convenient to carry even a wet towel without getting the bag wet. * The zipper pack package does not come with bath towels.

Who are supporting us?

We have received patronage from saunas all over the country who love nature and saunas.

Currently, it is mainly handled by rose tea shops, bath products departments of household goods stores, gift shops, sauna facilities, and hot bath facilities nationwide.

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