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Wakamiya Koya

ワカミヤコウジヤ
It is a long-established store founded in the 19th year of the Meiji era. Using only carefully selected domestic ingredients, we deliver non-alcoholic and sugar-free products that can be enjoyed with peace of mind by health-conscious people.
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About the brand

It is a long-established store founded in the 19th year of the Meiji era. Using only carefully selected domestic ingredients, we deliver non-alcoholic and sugar-free products that can be enjoyed with peace of mind by health-conscious people.
1
All of our products are manufactured using the traditional "chamber lid manufacturing method" to maximize the original taste and rich aroma of the glue. It is a manufacturing method that maintains the flavor of the glue while also increasing the nutritional value.
2
In addition to conventional products such as raw glue, amazake, and miso, we are also focusing on the development of new sweets such as "amazake baked sweet potato."
3
As part of our efforts to propose a rich life through glue, we also offer a service to experience making rice and miso paste with accommodation.

More about the Brand Owner

花岡拡和

HANAOKA HIROKAZU

The fourth-generation president of Wakamiya Koya, which has been in business for more than 130 years, has developed his own glue specifically for amazake while preserving the traditional glue-making technique. The amazake made from this glue has been described as "rich and has a taste that has never been drunk before" and has been highly praised by many buyers. In 2024, the packaging will be newly revised, and it is attracting even more attention as a gift or souvenir. Aiming to be a one-of-a-kind konoya, he is introducing new challenges one after another, such as "amazake grilled sweet potato" and "paste/miso making experience with accommodation". Through products and experiences that take advantage of local characteristics and originality, we continue to propose a "life with koji" and convey the charm of koji to our customers.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

Auto-translated
Show original
 
 
It will change while defending. Wholeheartedly.
 
Our corporate philosophy is "It will change while defending. Wholeheartedly.It is.
 
In every region, miso, soy sauce, mirin, and Japan sake have been popular since ancient times and are part of the world cultural heritage "Washoku". However, it is not well known that koji is used in all of these seasonings.
 
From ancient times to the present day, we have pursued new possibilities while preserving important traditions through the glue that has supported the eating habits of Japan. In order to make people feel closer to "life with koji", we are developing our business with all our hearts.
 
While based on our long history and tradition, we have flexibly responded to the changes of the times and created products with a sense of "regionality and originality." Raw porridge, amazake, miso, amazake baked sweet potato, and koji/miso making experiences all have stories that you will want to tell. We believe that it has the power to enrich the minds of all those who encounter our products and services.
 
Our mission is to walk together with the local community and build a prosperous future with all our hearts. Through our products, we hope to provide new value to your life. Let's work together to create a prosperous future.
 
 

What are we doing?

 
While preserving tradition, manufacturing and services that stand out for their regionality and originality
 
We use the "murobuta manufacturing method" that has not changed since our founding in Meiji 19 to carefully grow the glue. Glue lids are usually made of cedar wood, and their natural properties make them suitable for making glue. Cedar wood has a high ability to regulate humidity, and can moderately absorb and release moisture generated in the process of growing fungus. This allows the surface of the glue to maintain the right humidity, while the interior remains moderately dry. In addition, by using natural materials, we are able to reduce the impact on the environment.
 
We cherish the attitude of preserving such traditions, and make products such as raw manure, amazake, and miso every day. At the same time, we value the attitude of taking on new challenges. In the Corona disaster, we are planning to develop "Amazake Baked Sweet Potato" inspired by local people, and to experience making rice and miso with accommodation around the summer of 2024.
 
We hope that you will enjoy products and services that embody our philosophy.
 
 
 
 
 
 
 

Commitment to the product

It is the origin of Wakamiya Koya and the gem with the most repeat customers
 
Our "raw glue" is a high-quality glue produced by the traditional "chamber lid manufacturing method". This method, which uses more than 150 cedar manure covers and grows them over a period of four days, carefully adjusts the temperature and humidity to create the conditions for optimal growth of manure bacteria. The consistency of quality and flavor is something that cannot be obtained with other methods.
 
There are many repeaters of this glue, and once it is used, it is not uncommon for it to be said that "other glue cannot be used". In addition, it is suitable for fermented homemade amazake, salt glue, soy sauce paste, and even handmade pickles, making it ideal for customers who are particular about fermented foods.
 
In addition, the reason for sticking to "raw manure" is to maintain its enzyme power. Compared to storage methods such as drying and freezing, the enzyme power is less likely to decrease, so it can be used in a variety of dishes.
 
 
 
Baked sweet potatoes that make use of amazake born in the Corona disaster
 
Our amazake baked sweet potato is a gem made using carefully selected "Silk Sweet" and "Beni Haruka" and made with an original manufacturing method. Sweet potatoes that have been baked once are coated with amazake with a sugar content of 35 degrees or more, and the flavor is brought out by baking a second time, resulting in a smooth and sweet baked sweet potato. This product, which has an approach unique to a glue specialty store, was developed with the motif of Okaya City, a city of silk, and has been registered as a trademark.
 
The sales effect of this amazake baked sweet potato has been remarkable, and the number of customers visiting the store has increased by 250%, sales have increased by 300%, and it has been featured on TV and in newspapers.
 
It is a sweet that can be enjoyed all year round because it is semi-thawed and like ice cream in the summer, and lukewarm and sweet in the winter. In addition, this amazake baked sweet potato, which has both the flavor and moistness of amazake, which can only be created by Kojiya, is valued as a unique gem in Japan
 
 
 

Who are supporting us?

Our products are perfect for stores that handle special ingredients and regional gems. The main customer base is women in their 40s to 60s, who not only love to cook, but also enjoy their daily lives carefully. In particular, there are many people who are interested in authenticity who are particular about the production area and manufacturing method.
 
Amazake is a beverage that is easy to maintain the habit of "one cup a day", and once you like it, it is very likely that you will make a repeat purchase. For example, one of our customers said, "If you use Wakamiya Koya's glue, other glue will not be enough." Made using the traditional "chamber lid manufacturing method", "raw porridge" is ideal for amazake, miso, salt paste, etc., and expands the range of home cooking.
 
It is also popular with those who are interested in beauty and health. Amazake, which is reputed to be effective for "intestinal activity" and "beauty", adds health to the table. In particular, the "Amazake Baked Sweet Potato," which uses carefully selected silk sweets and red haruka, is popular for its fluffy texture and gentle sweetness, which is a unique method of applying amazake to sweet potatoes that have been baked once and finishing them by baking them a second time.
 
In addition, it is beautifully packaged, which makes it a popular gift. It is often used as a gift for seasonal greetings, Mother's Day, Respect for the Aged Day, etc., and is very appreciated by those who receive it. Many customers have commented that "Wakamiya Koya's products are good for health and beauty, and above all, they are delicious," and they are so popular that they have been featured on TV and newspapers.
 
The appeal of these products should also be attractive to those who handle high-quality foods.
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