"Honey Black Tea of the Four Seasons" ■Sales period: October 25, 2024 ~ December 20, 2024 ■ Black tea leaves: An original blend using candy from Sri Lanka and Assam tea leaves from India. ■Hundred Flower Nectar Powder: This powder is made by drying honey harvested in Japan and is characterized by its natural sweetness. This nectar is a blend of multiple honeys from the flowers to enhance the delicate sweetness. ■ Sakura: A special honey black tea made with a luxurious blend of cherry leaves from Shizuoka Prefecture harvested in the spring. The refreshing scent and sweetness of cherry blossoms spread softly, and the gentle richness of honey is enhanced. The fragrant flavor of cherry leaves and the soft sweetness blend into the black tea, and you can enjoy a special taste that makes you feel the arrival of spring. ■ Flavors and sweeteners: Flavoring agents and sweeteners such as aspartame are added to the product. I can't tell you the production recipe, but it is characterized by an easy-to-drink taste because it is extremely small. ■ Drinking comfort: You can taste the feeling of black tea firmly and reproduce the flavor close to nature. "Scandinavian Christmas Limited Package" ■ Cuteness of design: Inspired by Scandinavian design, the packaging has a simple yet sophisticated aesthetic. The artwork reflects the nature of winter and the atmosphere of Christmas, and just looking at it will warm your heart. ■ Perfect for gifts: Gorgeous packaging suitable for the Christmas season is also very popular as a gift. It is also appreciated as a thoughtful gift for a loved one or as a souvenir for a Christmas party. "We want to meet the needs of consumers." ■ Since it was certified as a Kobe Selection in 2024, it has become more and more often chosen as a gift. When we thought about whether there was anything that would make our customers more happy, we felt that by incorporating a limited-time package for each season that Japan people like, we could get excited about each season every year, so we commercialized it. "The scene where it is used." ■ Gift exchange at Christmas party: For exchanging gifts with friends and colleagues, the limited-edition honey tea can create a sense of seasonality and individuality. In particular, the Scandinavian-style packaging has a stylish quality that is a bit different from other gifts, and it is a gift that everyone will be happy to receive. ■ Christmas gifts for family and loved ones: Honey tea with warm feelings can deliver a moment of relief to the recipient of the gift. Tea, which is especially perfect for the cold season of Christmas, warms the mind and body. ■ Christmas dinner and gathering souvenirs: Christmas honey tea is also a great souvenir for Christmas dinners when family and friends gather. The packaging is gorgeous, so it looks great on the table and can be a conversation starter. Men who have women in the workplace as a new target: Men tend to have trouble with gifts. The women asked, "Where do you sell it?" and "You have good taste!" I think that's what I really want you to say. It is not too expensive and not too cheap, and it can be chosen as a cute souvenir for adults and as a communication tool. "I want you to give it to someone like this." ■ Family: It is a great gift with warm feelings, especially for parents and siblings. It is appreciated as a tea that can be shared during the special time of Christmas when the family gathers. ■ Friends: Gifts for friends are very popular as thoughtful gifts. The stylish limited edition package will be an opportunity to enjoy tea time with friends. ■ Colleagues and business partners: It is also a good idea to give them to colleagues and business partners as a token of gratitude at work. Tea that allows you to enjoy the Christmas atmosphere will help you build a good relationship. ■ Loved ones who live far away: You can send Christmas feelings to close people and friends who you can't meet in person through gifts. The design and flavor of the package can create a special feeling. ■ Treat yourself: Christmas is also a time to take care of yourself. Enjoying the limited-edition package of honey tea as a gift for yourself is also a wonderful time to heal your heart. "Lastly." ■ There is a café in Kobe and a physical store in Umeda Hankyu 3rd Avenue. Our current sales channels are our own stores and our own e-commerce. We have started wholesaling from this year. Maybe from around 2022. I have the impression that the number of companies that handle honey black tea is increasing, and the value is declining as it competes for cheapness and can be bought anywhere on the Internet in the same package. In addition to product quality, we would be happy if we could develop products that make our customers happy while firmly differentiating ourselves from other companies, and deliver "smiles" with packages that can be enjoyed every season. I hope you can sympathize with me.