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Hatena Sauce
A little unusual seasoning, pickle or syrup. Because it is a taste that has never been seen before, you can eat it in your own way without sticking to how to eat it or the recipe of the dish. Please enjoy it with a sense of feeling.
1
Products that do not use additives such as colorants and preservatives are made from carefully selected materials that are gentle on the body, including domestic products.
2
It is a product that I want you to enjoy after summarizing all the eating situations, people you eat with, and places to eat. We aim to create products that you can remind you of the taste you ate at that time.
3
"What is this, what does it taste like?" It's a product that starts with "Hatena?" and "What's this? It's delicious!" Please enjoy your own new recipe together.
Brand Owner
More about the Brand Owner
吉川 聡志
Satoshi Yoshikawa
He has a history of launching Furnish, a product design company that manufactures and sells original products of accessories, ceramics, and household goods, and mainly sells to retail stores and shops attached to museums in Japan, but also to the Louvre Museum in Paris, the United Kingdom, North America, the Netherlands, and other countries. In addition, after working as a partner of the furniture brand feelt using hard felt and as a lecturer at the Department of Design, Faculty of Arts, Tokyo Polytechnic University, he opened the Italian wine bar Fette Panissa in Asakusa, Tokyo, and later in Malaysia (Kuala Lumpur) in addition to supporting the opening of a Japanese restaurant such as interior design and menu development, he is also in charge of cooking as a chef. Currently, he operates Hatena Sauce, which manufactures and sells processed foods.
Hatena? What's your background? We are challenging the product.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Why are we doing it? That's because there's something delicious there.
The world is full of delicious foods, but only a few of them may have actually been eaten. There are still many ingredients and dishes in the world that we do not know about. What if we could create something delicious that we didn't know about?
Even if you think you know delicious food, there is still a world you don't know.
Hatena sauce started with such a simple idea.
What are we doing?
How do you eat when you face the ingredients? What kind of dishes does it go with? Matching the answers.
It would be great if you could make new "discoveries" and "surprises" that you will find that it has become delicious when you use it, and if you can create magic that makes delicious things even more delicious. We try to create products that are not magical, but allow for new "discoveries" and "surprises".
"Aged Lemon Sauce" has a characteristic sour taste for hot fried foods, and "Aged Lemon Salt" has a strong aroma for noodles. The spicy curry is the cocoa-flavored "Quail Egg Pickle", the meat dish is spicy "Sweet Pickle", the Japanese garnish is the sweet "Green Bean Pickle", and the ethnic dish is the vanilla-scented "Carrot Pickle". For sweet desserts, the refreshing "Matcha Mint Sholop" and the fragrant "Roasted Tea Cinnamon Syrup". There are many ways to eat it. We are creating products that can be found by people who use and eat new "discoveries" and "surprises".
Commitment to the product
It's not delicious because it's organic and additive-free, but if something delicious happens to be organic and additive-free...
Many of the ingredients used happen to be organic, and they are just additive-free. We are particular about that "coincidence". If you value the simple taste of the ingredients when using them, you can make something delicious.
With hatena sauce, I want you to enjoy it after summarizing all the eating situations, the people you eat with, and the places where you eat. I would be happy if you could use the memories of that time as a product that you can enjoy. We aim to create products that you can remember not liking that taste, but liking the taste you ate at that time.
When you remember it, if you can "accidentally" know that it is organic and additive-free, it will be a great success!
Who are supporting us?
I like to eat, I like to cook, I like to be hospitable, I like new and magical things!
Those who are interested in eating all kinds of food, young and old. Those who like to discover new and mysterious things. A good hospitality person who likes to teach friends and acquaintances. Those who can enjoy "eating" only "hatena?" products with their own delicious stories.
Hatena Sauce will continue to aim for products that can meet such needs.
All products
There are no products available for display
Products
All products
There are no products available for display
Hatena Sauce
A little unusual seasoning, pickle or syrup. Because it is a taste that has never been seen before, you can eat it in your own way without sticking to how to eat it or the recipe of the dish. Please enjoy it with a sense of feeling.
1
Products that do not use additives such as colorants and preservatives are made from carefully selected materials that are gentle on the body, including domestic products.
2
It is a product that I want you to enjoy after summarizing all the eating situations, people you eat with, and places to eat. We aim to create products that you can remind you of the taste you ate at that time.
3
"What is this, what does it taste like?" It's a product that starts with "Hatena?" and "What's this? It's delicious!" Please enjoy your own new recipe together.
Brand Owner
More about the Brand Owner
吉川 聡志
Satoshi Yoshikawa
He has a history of launching Furnish, a product design company that manufactures and sells original products of accessories, ceramics, and household goods, and mainly sells to retail stores and shops attached to museums in Japan, but also to the Louvre Museum in Paris, the United Kingdom, North America, the Netherlands, and other countries. In addition, after working as a partner of the furniture brand feelt using hard felt and as a lecturer at the Department of Design, Faculty of Arts, Tokyo Polytechnic University, he opened the Italian wine bar Fette Panissa in Asakusa, Tokyo, and later in Malaysia (Kuala Lumpur) in addition to supporting the opening of a Japanese restaurant such as interior design and menu development, he is also in charge of cooking as a chef. Currently, he operates Hatena Sauce, which manufactures and sells processed foods.
Hatena? What's your background? We are challenging the product.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Why are we doing it? That's because there's something delicious there.
The world is full of delicious foods, but only a few of them may have actually been eaten. There are still many ingredients and dishes in the world that we do not know about. What if we could create something delicious that we didn't know about?
Even if you think you know delicious food, there is still a world you don't know.
Hatena sauce started with such a simple idea.
What are we doing?
How do you eat when you face the ingredients? What kind of dishes does it go with? Matching the answers.
It would be great if you could make new "discoveries" and "surprises" that you will find that it has become delicious when you use it, and if you can create magic that makes delicious things even more delicious. We try to create products that are not magical, but allow for new "discoveries" and "surprises".
"Aged Lemon Sauce" has a characteristic sour taste for hot fried foods, and "Aged Lemon Salt" has a strong aroma for noodles. The spicy curry is the cocoa-flavored "Quail Egg Pickle", the meat dish is spicy "Sweet Pickle", the Japanese garnish is the sweet "Green Bean Pickle", and the ethnic dish is the vanilla-scented "Carrot Pickle". For sweet desserts, the refreshing "Matcha Mint Sholop" and the fragrant "Roasted Tea Cinnamon Syrup". There are many ways to eat it. We are creating products that can be found by people who use and eat new "discoveries" and "surprises".
Commitment to the product
It's not delicious because it's organic and additive-free, but if something delicious happens to be organic and additive-free...
Many of the ingredients used happen to be organic, and they are just additive-free. We are particular about that "coincidence". If you value the simple taste of the ingredients when using them, you can make something delicious.
With hatena sauce, I want you to enjoy it after summarizing all the eating situations, the people you eat with, and the places where you eat. I would be happy if you could use the memories of that time as a product that you can enjoy. We aim to create products that you can remember not liking that taste, but liking the taste you ate at that time.
When you remember it, if you can "accidentally" know that it is organic and additive-free, it will be a great success!
Who are supporting us?
I like to eat, I like to cook, I like to be hospitable, I like new and magical things!
Those who are interested in eating all kinds of food, young and old. Those who like to discover new and mysterious things. A good hospitality person who likes to teach friends and acquaintances. Those who can enjoy "eating" only "hatena?" products with their own delicious stories.
Hatena Sauce will continue to aim for products that can meet such needs.
All products
There are no products available for display
Products
All products
There are no products available for display
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