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Konya, a local trading company, is a local shop that energizes the community operated by KOYA Co., Ltd., a community development company that aims to connect local things, things, and people with local things.

1,937

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Local trading company Konya

チイキショウシャコウヤ

Vendor

株式会社KOYA

1,937

Followers

Locally Made

Social Good

Small Batch

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About the brand

We develop and design products that utilize the resources of the Tagawa and Chikuho regions, including Tagawa City, Fukuoka Prefecture, and sell and disseminate them nationwide by combining the products with local information.

As our main products, we develop and sell products related to "Tagawa Hormone Pot" and "Tyrolean Chocolate", which originated in Tagawa City.

We will continue to connect regions with each other, and while sticking to local resources and design, we will develop and sell products that make each other's communities happy, and disseminate information.

More about the Brand Owner

金子　和智

KANEKO　KAZUTOMO

Kazutomo Kaneko, CEO of KOYA Co., Ltd. Born in 1970 in Tagawa City, Fukuoka Prefecture. Tagawa Baka loves Tagawa, who was born and raised. In 2003, when he was an employee of Tagawa City Hall, he began to engage in community revitalization activities and volunteer activities outside of work. In 2008, he formed the community development organization "Tagawa Hormone Eating Rakuho (Kurabu)" using Tagawa's local gourmet "Tagawa Hormone Nabe", and has been engaged in activities to promote Tagawa both inside and outside the region, such as exhibiting at the B-1 Grand Prix. After retiring from city hall in 2010, he worked as a member of the city council and as an officer of a town development company, and in 2019 he established KOYA Co., Ltd. We are working hard every day for the wonderful future of the Tagawa and Chikuho areas, such as product development and sales using local resources, and planning experience-based tourism!

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Local To Local ~Connecting Regions, Things, and People~"

The brand name of KOYA Co., Ltd.'s regional trading company business is "Regional Trading Company Konya".

Tagawa City, Fukuoka Prefecture, where KOYA Co., Ltd. is based, was once a prosperous city for coal mining.

In the early 30s, when coal mining was at its peak, the population exceeded 100,000, but after the closure of the coal mine, the population decreased sharply, and now it is less than half of 45,000 ...

The population decline is not stopped, but is accelerating.

In addition, there is no alternative industry to the coal industry, and the economy is very severe.

Concerned about the future of his hometown, he established KOYA Co., Ltd., a community development company, in order to bring out the vitality of the community with both the local trading company business and the tourism town development business as the two wheels.

In addition, the role of "Konya, a regional trading company" is to take charge of the regional trading company business of KOYA Co., Ltd., and to weave things, things, things, and people in Tagawa City and surrounding areas with things, things, things, and people in other regional cities.

Rather than developing low-cost, cost-effective products and having consumers in urban areas purchase them in large quantities, we want to deliver products that the region can be proud of to people who understand and sympathize with the value of things, things, and people in each region, and we want to receive products that the other community can be proud of.

By accumulating such small exchanges and increasing the number of related areas, not only Tagawa, which is my hometown, but also

We want to transform declining regions across the country into sustainable regions.

With this in mind, we started "Regional Trading Company Konya" as a regional trading company that develops and designs products that utilize the resources of the Tagawa and Chikuho regions, combines them with local information, and sells and disseminates them nationwide.

At the moment, we only handle products from the Tagawa and Chikuho areas, but in the future, we would like to introduce you to wonderful products related to Tagawa in various parts of the country, so we hope you can look forward to it.

What are we doing?

A small local trading company based in Tagawa City, Fukuoka Prefecture

"Konya, a regional trading company" is a small regional trading company that develops and designs products that utilize resources unique to the Chikuho region, such as "food, scenery, and culture" in Tagawa City, which is located in the center of Fukuoka Prefecture and the surrounding area, and combines the products with local information and sells and disseminates them nationwide.

The Tagawa and Chikuho areas, which once flourished in coal mining, have suffered significant damage to the local economy and a significant decline in population since the closure of coal mines in the Showa 30s, but there are a number of wonderful local resources that were nurtured during and around the peak of coal mining.

"Tagawa Hormone Nabe", which is said to be the original of Motsunabe

National candy "Tyrolean chocolate"

I'm sure everyone has heard of it at least once... The moon came out ~ the moon came out and the familiar "Coal Mine Festival"

And in recent years, the seasoning "yuzu gosho" has become a national ward

And so on, things that are said to have originated in Tagawa.

In addition to that, there are many wonderful things, things, and people in Tagawa and Chikuho.

Bringing things, things, and people from Tagawa and Chikuho to the whole country

I would like everyone in Japan to know the wonderful things, things, and people that the Tagawa and Chikuho areas are proud of.

With that in mind, we develop and design products while weaving wonderful things, things, and people in the region, sell products at nearby roadside stations, direct sales offices, e-commerce sites, SNS, etc., and disseminate information about the region.

At present, we have only been able to utilize a few local resources, but in the future, we will accelerate the use of resources and products to be sold, deliver products from the Tagawa and Chikuho areas to as many people as possible, and strive to disseminate information so that people can learn about the Tagawa and Chikuho regions.

Commitment to the product

The main products of the regional trading company Konya are the Tagawa Hormone Kurabu Series and the Tyrolean Chocolate Series.

[Tagawa Hormone Eating Walk (Kurabu Series)]

"Tagawa Hormone Nabe" is a local gourmet with a history of about 70 years that has been eaten in our hometown "Tagawa City" since around Showa 30.

A uniquely shaped griddle (pot?) with a hollow in the middle of hormones seasoned with a special sauce. Stir-fry and simmer with a large amount of vegetables.

Unlike the "motsunabe" that is often mistaken, it is a major feature that it is not stewed in soup. And the fact that it is udon instead of chanpon is also different from "motsunabe".

By the way, Kurabu is a Tagawa hormone pot called "comfortShieatLai·WalkIt is a coined word that means "".

In order for everyone in Japan to enjoy Tagawa's soul food "Tagawa Hormone Nabe", we sell meal kits that include a special iron plate custom-made from the long-established Nanbu ironware manufacturer "Oigen Casting", and a set of "hormones, special sauce, and soft noodles".

"Tagawa Hormone Hot Pot Iron Plate Reiwa ver."

"Tagawa Hormone Pot Perfect Set (in a craft bag)"

[Tyrolean chocolate series]

Tyrolean chocolate is a national snack that is loved so much that no one in Japan knows about it, but I don't think most people know that Tagawa City is its birthplace (laughs).

In order to reduce the difference in name recognition between "Tyrolean chocolate" and "Tagawa City", we developed "Tyrolean chocolate and curry that blends in"

There is an impactful package that you can almost mistake for Tyrolean chocolate, and an introductory article about Tagawa City is posted on the back.

In addition to the two types of "~Bitter Coffee Nougat~", which has an adult flavor that makes the bittersweetness of coffee addictive, and "~Mellow Milk~", which is very popular with children for its mellow sweetness, we also have an "original box" for gifts.

Who are supporting us?

The main sales channels of the regional trading company Konya are roadside stations and direct sales offices in the vicinity, mainly in the Tagawa area, but the main buyers there are people from other areas who have come to the Tagawa area for sightseeing or business.

In addition to being able to eat it yourself, a large proportion of purchases are made for souvenirs and gifts, which is a feature of the "Tagawa Hormone Eating Walk Series" and "Tyrolean Chocolate Series".

In addition, on the EC site, the sales ratio of the "Tagawa Hormone Eating Walk Series" is high, and in addition to home use, there are many cases where campers purchase "Tagawa Hormone Nabe Exclusive Teppan Reiwa ver." and "Tagawa Hormone Nabe Perfect Set" for camping.

Regarding the "Tyrolean Chocolate Series", there are many purchases by Tyrolean chocolate fans called Tyrolean Chocolate Specialists, and there are quite a few people who have purchased it and upload it to SNS.

In addition, there are many people who purchase "gift boxes" as a surprise gift for friends and acquaintances, and in addition to that, there are many people who purchase "gift boxes" as gifts for their children and grandchildren.

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More about the Brand Owner

金子 和智

KANEKO KAZUTOMO

Learn more about this brand

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What are we doing?

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金子　和智

KANEKO　KAZUTOMO