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It is a daily health food brand that uses only "100% natural megumi ingredients" from the earth and sea as ingredients, and tightly wraps the original taste.

Healthy food in moderation

ホドホドナケンコウショク

Vendor

株式会社ベジタルアドバンス

It is a daily health food brand that uses only "100% natural megumi ingredients" from the earth and sea as ingredients, and tightly wraps the original taste.

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About the brand

It is a daily health food brand that uses only "100% natural megumi ingredients" from the earth and sea as ingredients, and tightly wraps the original taste.

The "Healthy Food in Moderation" brand has seven rules. Here are three typical commandments. ◯ We give top priority to being able to eat deliciously <secondary functions of food>

◯ We will consider how we can provide it as natural and unspoiled as possible.

◯ We will also pay attention to the quality of good sunlight, soil, and water related to raw material extraction.

More about the Brand Owner

田口勇夫

Taguchi Isao

We are simultaneously promoting and executing the creation of the blue ocean right next door and the start of action. In addition, we recognize that the important thing in creative thinking is to "think before researching" and put it into practice. This is because what exists on the Internet is an accumulation of the past.　At present, our core business is the development of products in the field of food. In particular, I place importance on the secondary functions of nutrition and food. I believe that the "secondary function of food" is the special power of food that allows us to feel a sense of satisfaction and happiness. By linking this "secondary function of nutrition and food" to solving social issues, we aim to develop products that can meet various needs.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I believe that the feeling of satisfaction and happiness when you eat enough delicious food is the most important part of food. "Peace of mind" is indispensable for this function of food. "Healthy food in moderation" aims to deliver reliable raw materials with the same taste as possible.

What are we doing?

In this age of information overload, there is a lot of information about all kinds of food on the Internet. I have the impression that a lot of the information is rather negative. No one wants to eat anything that's bad for them. But how about worrying too much? It is important to be careful, but if you worry too much and the "deliciousness" is impaired, the important secondary function of food will also be impaired.

The reason why we dare to say "moderately" is that food made from 100% ingredients is a reassuring ingredient, and at the same time, it is an expression that we should have a delicious meal first.

Commitment to the product

Tetsumaru: 100% bonito blood powder powder dashi

Chiai, a rare part of bonito that contains four times the iron content of normal bonito flakes, is further ripened to make bonito powder with a more concentrated aroma, flavor, and umami.

Megumi Kuwa: Healthy tea made from 100% organic mulberry leaves

In addition to the unique ingredient deoxynojirimycin, it is rich in minerals and vitamins such as potassium, calcium, iron, and sodium.

The Magic of Kuromitsu: 100% Okinawan Brown Sugar Black Honey

Brown sugar, a raw material for sugarcane, is finished in honey using a traditional manufacturing method. It is ideal for ice cream and other sweets.

Who are supporting us?

Those who are considerate of food ingredients in their daily lives. Those who can tolerate the concept of "moderate healthy food" that emphasizes organic ingredients as much as possible, but occasionally eats junk food. Those who fit into the new genre of "a little good thing".

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