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A new sensation 🌱 of "supplementing vegetables" It is an upcycled and plant-based food that 🍽 pursues nutrition and deliciousness

〜1,000

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KAWAIINE

カワイイネ

Vendor

株式会社東京バル

A new sensation 🌱 of "supplementing vegetables" It is an upcycled and plant-based food that 🍽 pursues nutrition and deliciousness

〜1,000

Followers

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About the brand

A new sensation 🌱 of "supplementing vegetables" It is an upcycled and plant-based food that 🍽 pursues nutrition and deliciousness

The skin is good, KAWAIINE (cute). In fact, it is a product that makes good parts that tend to be thrown away, such as the leaves and peels of highly nutritious vegetables.

Upcycled & Plant-Based Foods 🍽 in Pursuit of Nutrition and Deliciousness

Snacks and plant-based foods 🌱 made with organic vegetables

More about the Brand Owner

筒井玲子

Ryoko Tsutsui

Our eldest daughter was born with Down syndrome, and the problem was that the food would be thin when we were weaning. With the idea that she could get a lot of nutrition from a small amount of food, I used the most nutritious parts of vegetables, such as peels and leaves, as much as possible to give them to my daughter. In the food processing process, vegetable peels and leaves tend to be discarded. While taking advantage of the good points of such vegetables, we aim to deliver nutritious, natural, and delicious products that are nutritious, even in small amounts.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Global environmental and social issues.

These may seem like a lot of things, but there are things you can do from your daily table.

Even though it is a problem solving, if it is not fun and delicious, it will not be accepted by a wide range of people.

We are a brand that hopes that the earth on which children live will have a better future, and that we will achieve both nutrition and deliciousness and transmit new food standards.

The brand color is"Neutral Gray" from the desire to realize a "neutral" world without discrimination and prejudice、Wishing for a good harvest of crops "Cheerful Yellow"This"Tender Pink" expresses gratitude to the business partners and customers who support the brandwas appointed.

What are we doing?

The most nutritious vegetable peel.

In the food processing process, much of it is discarded.

But they are actually the most nutritious part of the vegetable.

We pay attention to the "nutritional value" of such vegetable processing residues.

We are working on upcycling by utilizing them and developing products using our own technology.

["THIS IS SALAD" series born from organic juice]

Crackers and granola were created in Tsukuba City, Ibaraki Prefecture in partnership with Bell Farm, which has an organic farm, factory, and directly managed juice stand.

Bell Farm's juice is gently squeezed by a unique manufacturing method so as not to destroy the nutritional value of vegetables as much as possible, so a lot of dietary fiber and nutrients remain even after squeezing.

I would like you to take the full nutritional value of this vegetable.

This product was born based on the thoughts of Bell Farm.

~Kale and fruit plate granola~

~Carrot Chips~

["Skin good" born from the skin of a potato]

\Featured on TV/

TV Tokyo "Connecting Greenery"

Near the skin is a potato-specific ingredient called "yalapin".

This "Yalapin" ingredient promotes the function of the intestines and regulates digestion. It is also rich in dietary fiber and is a snack that is an ally of health and beauty.

Ibaraki Prefecture, where our company is located, is famous for the production of dried sweet potatoes, and it is estimated that more than 2,000 tons are discarded annually.

This product is exactly the same as using such dried potatoes with the skin

Peel(皮)Good(いい)=皮いいね

It is a product.

Commitment to the product

Very popular, THIS IS SALAD, a salad series to carry!

This is a new series that is close to the shortage of vegetables for busy modern people who can easily eat delicious vegetables.

~ Concentrate the dietary fiber of domestic organic vegetables "in the middle". ～

The vegetables are made at Bell Farm in Tsukuba City, Ibaraki Prefecture, using organic juices (carrot juice, green juice, etc.) made by a patented manufacturing method so as not to destroy the nutritional value of vegetables.

Developed by a professional × organic farm Bell Farm× a veteran chef in vegetarian nutrition. It is a product that is particular about nutrition and deliciousness.

Who are supporting us?

● Those who are busy every day and feel undernourished

● Those who feel that there is a shortage of vegetables

● Those who are concerned about the lack of vegetables in children

【Features of our products】

✓ No white sugar

✓ Organic vegetable use

✓ Domestic rice flour used (wheat flour not used)

✓ No amino acid seasonings

[Please refrain from selling only at EC malls]

・Rakuten

・Amazon

・Yahoo

・Qoo10

etc

Brand review for KAWAIINE

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Interior Goods

Posted on

3/11/25

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