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Organic domestic venison pet food brand (Made in Japan) "Protecting the health of dogs and cats, not wasting the lives of deer, and protecting the global environment from the forest to the sea"

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Megumi the Deer

シカノメグミ

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一般財団法人森から海へ

Organic domestic venison pet food brand (Made in Japan) "Protecting the health of dogs and cats, not wasting the lives of deer, and protecting the global environment from the forest to the sea"

〜1,000

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Organic domestic venison pet food brand (Made in Japan) "Protecting the health of dogs and cats, not wasting the lives of deer, and protecting the global environment from the forest to the sea"

Pet food made from domestically produced venison and does not use colorings, flavors, or preservatives realizes that "humans can eat it," and is particular about ensuring not only deliciousness but also safety.

Megumi Shika is a pet food brand of the "General Incorporated Foundation From the Forest to the Sea", which is active with the basic philosophy of "thinking about the next seven generations and acting".

Focusing on the ecosystems threatened by the ever-increasing number of deer in forests around the country and the current situation where captive deer are not being utilized, we are working to solve the problem by communicating the problem to many people.

More about the Brand Owner

渡邊智恵子

CHIEKO WATANABE

Born in Shari District, Hokkaido. After graduating from university, he joined Taxco Japan Co., Ltd. and became vice president eight years later. In 1993, he established Cotton House Japan Co., Ltd. in San Antonio, Texas and became its CEO. In 1993, he was involved in the establishment of the Japan Texas Organic Cotton Association, a non-profit organization, and became vice president seven years later. In 2009, it was selected by the Ministry of Economy, Trade and Industry as one of the "55 Social Businesses Representing Japan". In 2010, he was featured in NHK Professional's "Work Style". In 2011, he established Komoro Eco Village and became its representative director. In 2011, we started the Tohoku Reconstruction Support Program "Tohoku Grandma's Job Creation". In 2012, we started the Fukushima Organic Cotton Project. In 2013, he became a general incorporated association of Waku Waku Nobi no Bie Children's School and became the head of the school. Established in 2016 as a general incorporated foundation from the forest to the sea In 2021, the Circular Cotton Factory was established.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Leaving healthy forests for the future and not wasting the lives of deer

Now, there is a serious problem that the ecosystem is beginning to be affected by the continued increase in the number of deer throughout the country. It has been confirmed that the overgrown deer eat up the grass in the forest, peel the bark and eat it, and even eat dead fallen leaves. As a result, trees that have been stripped of their bark will die, and the ground of the forest that has eaten up the fallen leaves will be exposed.

As a result, the water-holding capacity of the mountain is lost.

Mountains that have lost their water-holding capacity are prone to landslides during heavy rains.

In addition, the release of sediment into the sea leads to marine pollution.

Megumi the deer was born against the backdrop of such ecological problems.

The number of hunters who have been hunting deer is decreasing, and the current situation is that the amount of deer caught is less than 10% of the total.

In addition, only about 10% of the captured deer are used as venison.

The other 90% are left unused or incinerated.

"I want to restore the forest to its normal state" and "I don't want to waste the lives of deer", and from these thoughts, we launched the venison pet food "Shika no Megumi".

What are we doing?

Making pet food that humans can eat

Megumi Shika is particular about domestic production of all raw materials, and manufactures them in a way that can be seen from the manufacturing plant to the people involved in the seller.

The raw material venison is wild deer meat caught in Komoro City, Nagano Prefecture. In recent years, the number of deer in Japan has continued to increase due to the effects of warm winters, and Komoro City is one of the areas where the number of deer has increased.

For other production areas, we also trace the lot number on the package so that customers can trace the history of the venison of the venison they received from which region it came from.

There is a saying that "a picture is worth a thousand words," but there is a sense of crisis that can only be obtained by actually seeing the site, and there are few opportunities to talk to professional deer hunters.

We plan tours and hold regular study sessions for the purpose of seeing the forests where the food pressure of sika deer is strong and touring the dismantling facilities for the safe supply of captured sika deer.

Part of the funds from the sale of pet food is also used to train human resources to conduct ecological surveys and to capture deer with guns.

When deer return to their natural numbers, the rich ecosystem returns to the forest. When forests become rich, abundant nature remains in satoyama, fields, towns, and the sea.

We aim for such a sustainable and virtuous cycle.

Commitment to the product

Komoro City, Nagano Prefecture, which is a supplier of venison, received the 2020 Minister of Agriculture, Forestry and Fisheries Award.

Deer Megumi is dry food, wet food, and jerky, all of which are fragrance-free, coloring-free, domestically produced ingredients, and preservatives and wheat-free.

Venison has characteristics that are different from beef, pork, and chicken, such as high protein, low fat, and high minerality.

When considering the health of dogs and cats from the diet, there is also the idea that it is better to eat various foods and take in various nutrients than to continue to eat the same things all the time.

If you are a dog owner who agrees with this idea, I would like you to add venison to one of your child's meal options.

As a result, it will not only improve the health of your child, but also lead to the effective use of venison.

Who are supporting us?

Venison is overwhelmingly low in fat and has about half the calories of beef compared to other meats. In addition, you can take many nutrients such as iron, minerals, and amino acids at once

It is recommended not only for children who are on a diet, but also for children who are weakened.

Brand customer base: Those who want to stick to safe and secure organic.

Features of the wholesale store: Organic supermarket.

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Megumi the Deer

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About the brand

More about the Brand Owner

渡邊 智恵子

CHIEKO WATANABE

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Looking for products like Megumi the Deer? Here are some more brands we recommend.

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渡邊智恵子