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A craft brewery located in Tainai City, Niigata Prefecture. Brewed with ultra-soft water with a hardness of 14 degrees, we are proud of our refreshing, easy-to-drink craft beer that values tradition and regionality.

2,678

Followers

Tainai Highland Beer

タイナイコウゲンビール

Vendor

新潟ビール醸造株式会社

Liquor license

Liquor Manufacturing License

2,678

Followers

Handmade & Crafts

Locally Made

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About the brand

Based on the concept of "beer to drink looking up at the sky", authentic Germany Thailand beer "Tainai Highland Beer"

Based on the concept of "Niigata-like craft beer", "Gingo barley wine" using Koshihikari from Niigata Prefecture

An easy-to-drink craft beer brewed with ultra-soft water with a hardness of 14 degrees

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Tainai City is also a city that is at risk of disappearing in a depopulated area.

Tainai Kogen Beer originated in 1999 during the first microbrewery boom.

Despite the changes, the company has a history that has continued for 25 years, and is also focusing on regional revitalization under the slogan "Energize Niigata with craft beer from the womb."

What are we doing?

Tainai City has held the "Star Festival" more than 40 times, and is a sacred place for star touring known only to those in the know.

The sky is so beautiful that you can see the Milky Way with the naked eye.

Focusing on such a sky, we are particular about unfiltered draft beer based on the concept of "beer to drink looking up at the sky". When you look up at the sky, you can enjoy the four main styles with the motifs of "sun", "clouds", "stars", and "moon".

It's authentic, but it's unpretentious, unpretentious yet delicious, and the more you drink it, the more you can't help but look up at the sky.

In addition, as a "craft beer unique to Niigata", "Ginro barley wine" using Koshihikari from the prefecture can be stored at room temperature and is a popular product that is being handled nationwide. In order for craft beer lovers and craft beer lovers to enjoy it alike, we offer two styles: IPA style and wheat ale style.

Commitment to the product

"Star Citra Weizen" (STERN)

Our original hoppy weizen.

This product has won the WBC2023 Silver Award in Japan and is loved by many people.

Citra hops are used about 3.5 times more than usual, and you can enjoy the fruitiness of Weizen along with the bitterness and aroma of hops.

"Alto of the Moon" (MOND)

"Alto" means "old" in German.

Received the highest award (Gold Award) in Asia in WBA2015.

In a traditional German style, you can enjoy the richness of roasted malt and the bitterness of hops.

It's easier to drink than dark beer, and if you like coffee, you'll love it.

"Ginro IPA"

An IPA that uses Koshihikari as an ingredient and contains a well-balanced blend of citrus hops.

JGBA2022 Won the Silver Award.

The aroma of hops and bitterness are harmonized, and when you drink it, you can feel the sweetness like the flavor of rice, and the balance between taste and ease of drinking is exquisite.

Who are supporting us?

It is mainly purchased by people in their 30s ~ 40s.

It used to be mainly men, but since the rebranding, the number of purchases by women has increased.

Even at the time of the event, even those who are not good at beer say that it is "easy to drink" and "you can drink this", and it has been well received.

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Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Tainai Highland Beer

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