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June 5th is "World Environment Day" Special feature on SDGs items that can be used in everyday life

goooods 編集部

5/31/24Publish

Add stylish, easy-to-use, and sustainable products to your summer sales floor!

June 5 is World Environment Day, designated by the United Nations.

According to an awareness survey conducted this year among Japan consumers aged 15~69,Sixty percent of the respondents said they would like to choose products with a low environmental impact.It is said that the younger generation is more interested in environmental and human rights issues, and will lead the sustainable market in the future.

In addition, the biggest reason for not being able to purchase a product is "lack of information", so the survey results show thatActively promoting your product to users as a sustainable product will encourage them to purchaseIt seems to be.

In Japan, a nationwide cleanup campaign is being held during the period that begins with "Zero Waste Day" on May 30 and includes the three anniversaries of "World Oceans Day" on June 8 as "Spring Marine Litter Zero Week."

About 80% of the garbage that flows into the sea is said to come from the land (city), and it is difficult to collect the garbage once it has flowed into the sea. In order to reduce marine litter, it is important not only to use the ocean, but also to "not produce garbage, do not throw away garbage, and pick up garbage" little by little from daily life.

In this article, we will discuss theIntroducing 15 domestic and overseas brands where choosing products is one of the actions to "reduce waste"I will.

All of the brands have stories that make you want to use them, such as kitchen goods and daily necessities that are 100% plastic-free, interior goods that are upcycled and reborn from waste materials, fashion goods, and cosmetics. We have items that are stylish, easy to use, and meet the needs of users.

If you are looking for sustainable items that can be used in your daily life, please make a proposal.

Kitchen &Interior Goods

Okinawa, Fukuoka, Sydney, Yokohama. Here are some items that you want to incorporate into your life that will lead to the reduction of "marine waste" born from a city near the sea.

mana. / 100% plastic-free lifestyle brand from Okinawa

mana. is a brand from Okinawa that proposes a sustainable lifestyle through lifestyle items. With zero waste, we are developing a variety of items that are close to our daily lives.

All items that are easy to fit into any sales floor with simple packaging are plastic-free. Above all100% plant-based "sponge"Kitchen items such as are popular products.

For the summer, when there are many turns for water bottles,Made of bamboo and coconut fiber, "Bottle Brush Long"is also noted.

Packaging and delivery are also completely plastic-free.1% of sales will be donated to Okinawa coral conservation activities, so shopping will lead to sustainable behavior without difficulty.

It is available in many department stores nationwide, as well as Style Table, select shops with the theme of sustainability, and apparel brand stores.

UPay Rice Straws / 100% plant-based straws made of Japan rice

Plastic straws are a major problem that ranks in the top seven in marine plastic waste, and it is said that 40 billion straws are consumed in Japan in one year.

UPay is 100% plant-derived using rice, which is a representative ingredient of Japan, as a raw material."Rice Straws"Manufactured. It is a Fukuoka brand that aims to improve the environment of the plastic waste problem.

We have improved the "odor" and "durability" that have been issues with plant-based products so far.An item that does not spoil the aroma of the drink and can be used for a long timeDeveloped.

It has been introduced in theme park food courts, numerous restaurants, cafes, bars, etc., and is also used for food education education in schools.

4evaeco / Sustainable tableware that is friendly to people, animals and the environment

Forever Eco is a brand based in Sydney, Australia that designs and manufactures sustainable tableware.

"If you stick to additive-free food, it is meaningless if the tableware and daily necessities that the food touches must also be chemical-free."Manufacturing using eco-friendly materials that are attracting attention as healthy and environmentally friendly, stainless steel and silicone, as well as compostable natural materialsWe are doing it.

"Pastel Mini Bowl 4-piece set"High-quality stainless steel bowl and 100% food-grade silicone bowlis a 4-piece set of 2 points each. Dishwasher safe. Refrigeration and freezing are also OK. Since it can be used up to -40°C~230°C, it can be used as a baking mold for cakes and cold desserts such as jelly.

Since the sales of the product lead to the protection and restoration of forests, it is also supported by those who are highly interested in biodiversity and animal welfare.

buøy / Upcycled brand of marine plastic waste

Buøy is a brand that was born in Yokohama with the desire to face the problem of marine litter by utilizing the knowledge and experience that we have as a plastic manufacturer. Using plastic waste that accidentally drifts ashore, we are developing a variety of items with unique patterns and colors.

Almost 100% of the raw material is marine plastic waste.Because we do not add or subtract colors, but make use of the colors we have.The unique color of plastic is attractive.One of. Each one has a different look, and there are items that are easy to fit into the interior.

In addition to MoMA Design Store Omotesando and Loft Shibuya, it is available at a wide range of stores in more than 40 locations in Japan, including hotels, cafes, flower stores, and fresh fish stores, and is also sold in the United Kingdom, the United States, and Taiwan.

Hygiene and daily necessities

Because it is something that you will always use, you want to choose carefully. Eco-friendly and smart items that are friendly to the body and the earth are attracting attention.

Plastic-free & biodegradable hygiene products made from limerime / bamboo fibers as a surface material

Sanitary products are indispensable to women's lives and are used for very sensitive parts of the body.

However, there are still few disposable hygiene products in Japan that are functional, safe, and environmentally friendly.

LIMERIME is a brand that aims to create a society where everyone can live in their own way, by raising awareness of health and environmental issues through its products. It uses gender-neutral packaging and is easy to buy and carry.

Anyway, the features of the itemThe texture that I want you to use once.It is gentle and invigorating on sensitive and dry skin. Bamboo material also has antibacterial and deodorant effects, and has excellent antistatic properties.Static electricity, which is the cause of "itching and rash", is less likely to occur.That's also the point.

No petroleum-derived polymer absorber is used, fragrance-free and colorant-free. It is 97% biodegradable and is derived from corn and returned to the soil even to the package, making it an item that is not only good for the skin but also for the environment.

LastObject / SNS followers over 140,000. Eco-friendly products that can be used repeatedly instead of disposable items

LastObject is a Danish brand that proposes reusable alternatives to single-use (disposable) items that are used every day, such as cotton swabs and cotton puffs, aiming for zero waste. It has won numerous awards and has more than 140,000 followers on social media, attracting attention from all over the world.

Contains 6 small cotton tissues「LastTissue」is compact and has a nice design.The case is made of silicone and can be washed with waterSo it's very hygienic. There is a notch in the bottom that allows you to take them out one by one like pocket tissues, and there is a divider inside the case so that used and unused tissues do not mix.

Each item's special case is upcycled from ocean plasticIt is made in five colors with the image of a creature that is on the verge of extinction. It is popular with those who are sensitive to eco-friendliness, sustainability, and environmental issues. We are particular about durability, and every item can be washed and used hundreds of times ~ more than 1,000 times.

ECOLAN / Ultra-thin sheet-shaped laundry detergent born through research on "environmentally friendly agriculture"

"ECOLAN" is an ultra-thin 1mm next-generation smart laundry detergent that was born through joint development with a research organization to create "environmentally friendly agriculture" that emits as little CO2 as possible in the production of agricultural products.

Since we do not use plastic in the container, compared to regular liquid detergent94% reduction in CO2 emissionsI can. In addition, since it is lightweight, it is suitable for business trips, travel, and disaster prevention goods. The storage space is also more compact than conventional liquid detergents and powder detergents.

To use it, just put the sheet in the washing machine. It dissolves in water or hot water and can be washed thoroughly.No preservatives, additives, or colorants that cause skin problems.The ingredients are naturally derived, so you don't have to worry if your child puts it in their mouth.

It is handled at general stores that handle daily necessities and gifts, mainly in the local Miyazaki, and is also used in novelties of apparel brands.

Skin Care &Cosmetics

Contains carefully selected ingredients that do not compromise on comfort and finish. Here are some of the best items for this summer.

Ethique, a sustainable solid beauty bar brand in NZ

"Ethique" is a sustainable solid beauty bar brand from New Zealand. It is 100% naturally derived and responds to various hair and scalp problems, making it an environmentally and human-friendly item.

We use our unique technology to solidify shampoos and conditioners, eliminating the need for plastic bottles for liquid products. To use, just slide it on your hair 4~5 times.It has a reputation for good lathering, is gentle after washing, and has plenty of beauty ingredientsIt's also nice to see that it's included.

I'm worried about damage.The recommended shampoo bar for summer is "Mintagy".Contains coconut oil and cocoa butter,While moisturizing the hair and scalp, peppermint refreshes the skinIt does. Even if it is poured into water, it does not pollute the natural environment, and it is eco-friendly and fashionable to cut it into small pieces and carry it around. It is also ideal for carrying on trips and to the gym.

POWER OF NATURE / Additive-free cosmetics and household goods that reuse sake lees and wood that should have been discarded

"Nature" is a brand that values the resources produced by the nature of Hyogo and Takarazuka and proposes a lifestyle where you can feel the richness of nature.

We use offcuts from sawing, felled street trees, rice bran after rice milling, and sake lees left over after pressing in the sake production process. We use things that would otherwise be thrown away, and we are developing familiar items that are 100% natural and additive-free.

We recommend the following:"Sake lees and rice bran face cleansing" using sake lees from the local sake "Mai no Mai".It is completely additive-free of rice bran, wheat bran (wheat bran) and sake lees, and the enzymes of beneficial microorganisms wash with a higher cleaning power than ordinary synthetic surfactant cleansing.You can remove makeup and wash your face at the same time.Therefore, it does not irritate the skin due to friction, and it is recommended for those with sensitive skin.

SaveME / Craft Pouch and a clean beauty brand that sticks to ingredients that have a low load even if they are poured into the sea

"Save ME" is a brand that was born in 2021 with the wish to "protect the future of people and the earth". We have developed our own nanotechnology material "Amino Clay" that is friendly to both people and the earth, and we are developing products that are highly effective and do not contain ingredients that lead to environmental impact.

With the desire to make the packaging as environmentally friendly as possible, we have developed the world's first "less plastic package" with six layers of kraft materials. Compared to conventional bottlesApproximately 80% plasticCut.

"Tone Up UV Cream"is banned in Hawaii and Palau because it may adversely affect Mr./Ms.It does not use any ultraviolet absorbers and contains ingredients that are gentle on the skin and the earth.SPF50 PA+++, it is also excellent as a skin care and makeup base, so I would like to recommend this summer.

He won the Jury Prize at the Sustainable Cosmetics Awards 2021. It is available at lofts and ethical cosmetics shops.

AXIOLOGY / Vegan cosmetics from California that do not produce garbage until the end

Many cosmetics are thrown away without being used up, and even if they are used up, they are often thrown away without being recycled because they are difficult to wash clean.

"Axiology" was born with the desire to eliminate animal testing and plastic waste from the beauty industry.100% Zero Waste & VeganAll-in-one cosmetics.

Crayon type"Make-up balm"combines moisturizing power and color development that cannot be thought of as a vegan formula,An item that can be used anywhere on the face.No caps or tubes like traditional lipsticks. It has a 100% zero-waste design.

The packaging box is handmade by upcycling waste materials in collaboration with women in Bali. It provides stable jobs for women in Bali and contributes to solving the island's garbage problem.

RU / A skincare brand that proposes a natural and minimalist lifestyle

"Ru" is a skincare brand based in Los Mr./Ms. Zels and Tokyo. Because it is a small brand, we are developing items that are particular about high-quality plant-derived ingredients.

With the aim of continuing to provide the best skincare while being environmentally friendly, we are engaged in various initiatives such as package-free and donations to non-profit organizations.

"Eyelash / Eyebrow Serum - Happy Medium"A serum specifically for eyelashes and eyebrows.With a gel coatingKeep your lashes curledPlease,If you apply it to the eyebrows, the coat will be adjusted and the three-dimensional effect will be improved.It can also be used for morning and evening care, as well as a base for mascara.

It is spread among the communities of retreats, yoga instructors, lovers of the ocean and nature, and is also available in select shops and glamping facilities.

Fashion Miscellaneous Goods

Transform garbage into a cute and stylish one. Here are some well-designed items.

PORTRUNKS / Bags that reduce "waste" that help the ocean with the power of fashion

The "PORTRUNKS" bag is an upcycled bag that anyone can easily participate in SDGs activities just by using it.

Rounded cuteDrawstring bag "PARASOL"is a Portuguese company that uses yarn upcycled from marine plastic waste.Colorful striped fabric from Lemar's tradition.It is designed to reduce the loss of fabric as much as possible, and is just the right size to put a small wallet or smartphone.

It has opened many stores at POP UP at department stores and station buildings, marine events, and ethical markets, and is supported by people who are interested in environmental issues, those who like the sea, and those who like fashion.

Trashy Bags, an upcycling brand in Ghana that tackles Africa's waste problem

The garbage problem is spreading in West Africa. In Africa, where mineral water in plastic bags instead of plastic bottles is widespread, the bags are littered in the streets, and it is a problem all over Africa.

"Trashy Bags" is a brand that was launched to break through such a situation. employs more than 40 local residents,Collect about 200,000 plastic bags every month,It is washed, sewn and handcrafted with fashionable and useful bags and accessories.

Because it is a plastic that was originally made to hold water,Strong and durable, safe for heavy loads.Even if the original is garbage, the unfamiliar design is fresh and sewn together with balance in mind.

It is handled by general stores and select shops that disseminate sustainable products, and is chosen by ethically conscious customers.

sobolon / "Protecting the Earth with Cuteness" Handmade jewelry made from ocean plastic

"Sobolon" jewelry is made from ocean plastic that has washed ashore. In order to take advantage of the individuality of various colors, shapes, and textures, it is not colored or melted at all, but is washed, crushed, and cleaned, and then rehardened with a transparent resin that cures with light.

Since it is designed one by one according to the material,Everything is one-of-a-kind.Glitter and shell fragments are also included together to create a jewelry-like impression.

"Nuance color" with an adult atmosphere, "Vivid color" perfect for summerYou can purchase two types in an assortment according to the type and design you want.

How did you like the feature on sustainable items that you would like to add to your summer sales floor?

In terms of goods, we also offer a number of sales support items such as promotional POPs.Whether you've seen a brand you've seen before or a brand you're seeing for the first time, take this opportunity to try it out!

〈Reference〉

Survey Results of Consumer Attitudes toward the Realization of a Sustainable Society/BCG/2024

Keidanren Times No.3632/2024

Sustainable Consumer Survey/PwC Japan Group/2024