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mana.
A lifestyle brand from Okinawa that supports "sustainable living from today". All products are plastic-free.
1
mana. (Mana) is a sustainable brand born in Okinawa with zero waste to support customers who seek a lifestyle that does not burden the environment.
2
Surround yourself with only the things you need, and make consumption choices that take into consideration nature and animals. I believe that such a "confident way of life" is what makes us rich and happy in the true sense of the word.
3
We offer bamboo toothbrushes, tableware, and other daily necessities that can be used over and over again for a long time, as an alternative to disposable and plastic products.
Brand Owner
More about the Brand Owner
浜村 英莉
ERI HAMAMURA
After graduating from university, he was involved in the launch of a Japan subsidiary at a foreign-affiliated IT company. Realizing that he was living a life of "buying and throwing away" repeatedly, he became interested in environmental issues.
After that, he made a U-turn from Tokyo and established this brand in 2018 with the desire to disseminate eco-friendly products in his hometown of Okinawa.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
We want to continue to convey the need for environmentally friendly products without giving up.
Do you have any plastics that you usually consume casually? Most of them are used for less than an hour, and they become garbage quickly after a one-time use. Our everyday and casual actions put a heavy burden on nature and animals.
I think the important thing is for consumers to know and change, even if it is little by little.
When I saw a lot of plastic waste flowing into the sea of my hometown of Okinawa, where I dived, the global plastic problem appeared in front of me as a "personal problem."
From there, with the desire to preserve the beautiful sea and nature for a long time, in 2018, mana. (Mana) was established.
"Mana." is a Pacific Islander word that means a mysterious power that resides in people and nature. I hope that as many people as possible will become aware of it through mana.'s products, become aware of it, and become an opportunity to change from their usual behavior. It will take time, but in a world where disposable things are not the norm, I would like to have fun while aiming to make consumption choices by thinking about what happens after use.
What are we doing?
Connecting each person's shopping to a sustainable future.
When you hear the phrase "global environment," it sounds like a grandiose topic, and I think it's often difficult to take it as a personal matter. At mana., we have items that will change your eco-friendly image to "fashionable" instead of "patience", and help you take actions that you can do without difficulty while having fun. There are still some people who have the image that organic and eco-friendly are "things that people who can afford to think about". That's why I try to make stylish products at the lowest possible price, and first of all, I try to make products that I can recommend to people close to me.
In order to realize an environmentally friendly lifestyle, we use natural materials as much as possible, but we are aware of the environmental burden of delivery and are working to reduce it as much as possible. We don't use any of the plastic that we often see in product packaging, and we protect our products with renewable paper. We use used packaging materials from local businesses, newspapers, and other materials that can be used one step more before disposing of them as recyclable waste.
Other times, mana. We donate 1% of the sales of our products to Sango Hata, a coral farming and planting company.
We believe that society as a whole can support each other by indirectly delivering the thoughts of customers who purchase products to non-profit organizations that are doing good for the earth, and we believe that each person's shopping will lead to a sustainable future.
Commitment to the product
mana. Based on the following concepts, we handle everyday essentials such as oral care, kitchen, tableware, cleaning, and travel supplies.
1. Alternatives to single-use plastic products
2. Use materials that do not burden the environment (natural materials, recyclable materials)
3. Environmental labeling proves responsible raw materials and production background
4. The design should be easy to fit into your life
5. High-quality and long-lasting
6. Minimize packaging and eliminate waste.
By paying attention to the production background and delivering environmentally labeled products that have acquired international standard forest certification and organic cotton, consumers can make consumption choices that are visible and do not burden the environment. The packaging and delivery are completely plastic-free, and 1% of purchases will be donated to Okinawa coral conservation activities.
【Bamboo straw】
It is made only from 100% organic bamboo. It is a Vietnamese farmer run by a family of three, and each straw is handmade and smooth to the touch and durable.
【Bamboo toothbrush】
The thick body is designed to feel fluffy and light when you hold it, and you can grip it firmly. The brush part does not use pig hair or horse hair from the viewpoint of animal protection (vegan), and is made of BPA-free ultra-fine bristle nylon.
Who are supporting us?
It is picked up by those who are interested in zero waste, plastic-free, organic, and sustainable.
It is available at department stores nationwide, POP UP sales at station buildings, "Style Table", "THE GOODLAND MARKET" by URBAN RESEARCH, and other select shops and apparel brand stores with the theme of sustainability.
mana.
A lifestyle brand from Okinawa that supports "sustainable living from today". All products are plastic-free.
1
mana. (Mana) is a sustainable brand born in Okinawa with zero waste to support customers who seek a lifestyle that does not burden the environment.
2
Surround yourself with only the things you need, and make consumption choices that take into consideration nature and animals. I believe that such a "confident way of life" is what makes us rich and happy in the true sense of the word.
3
We offer bamboo toothbrushes, tableware, and other daily necessities that can be used over and over again for a long time, as an alternative to disposable and plastic products.
Brand Owner
More about the Brand Owner
浜村 英莉
ERI HAMAMURA
After graduating from university, he was involved in the launch of a Japan subsidiary at a foreign-affiliated IT company. Realizing that he was living a life of "buying and throwing away" repeatedly, he became interested in environmental issues.
After that, he made a U-turn from Tokyo and established this brand in 2018 with the desire to disseminate eco-friendly products in his hometown of Okinawa.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
We want to continue to convey the need for environmentally friendly products without giving up.
Do you have any plastics that you usually consume casually? Most of them are used for less than an hour, and they become garbage quickly after a one-time use. Our everyday and casual actions put a heavy burden on nature and animals.
I think the important thing is for consumers to know and change, even if it is little by little.
When I saw a lot of plastic waste flowing into the sea of my hometown of Okinawa, where I dived, the global plastic problem appeared in front of me as a "personal problem."
From there, with the desire to preserve the beautiful sea and nature for a long time, in 2018, mana. (Mana) was established.
"Mana." is a Pacific Islander word that means a mysterious power that resides in people and nature. I hope that as many people as possible will become aware of it through mana.'s products, become aware of it, and become an opportunity to change from their usual behavior. It will take time, but in a world where disposable things are not the norm, I would like to have fun while aiming to make consumption choices by thinking about what happens after use.
What are we doing?
Connecting each person's shopping to a sustainable future.
When you hear the phrase "global environment," it sounds like a grandiose topic, and I think it's often difficult to take it as a personal matter. At mana., we have items that will change your eco-friendly image to "fashionable" instead of "patience", and help you take actions that you can do without difficulty while having fun. There are still some people who have the image that organic and eco-friendly are "things that people who can afford to think about". That's why I try to make stylish products at the lowest possible price, and first of all, I try to make products that I can recommend to people close to me.
In order to realize an environmentally friendly lifestyle, we use natural materials as much as possible, but we are aware of the environmental burden of delivery and are working to reduce it as much as possible. We don't use any of the plastic that we often see in product packaging, and we protect our products with renewable paper. We use used packaging materials from local businesses, newspapers, and other materials that can be used one step more before disposing of them as recyclable waste.
Other times, mana. We donate 1% of the sales of our products to Sango Hata, a coral farming and planting company.
We believe that society as a whole can support each other by indirectly delivering the thoughts of customers who purchase products to non-profit organizations that are doing good for the earth, and we believe that each person's shopping will lead to a sustainable future.
Commitment to the product
mana. Based on the following concepts, we handle everyday essentials such as oral care, kitchen, tableware, cleaning, and travel supplies.
1. Alternatives to single-use plastic products
2. Use materials that do not burden the environment (natural materials, recyclable materials)
3. Environmental labeling proves responsible raw materials and production background
4. The design should be easy to fit into your life
5. High-quality and long-lasting
6. Minimize packaging and eliminate waste.
By paying attention to the production background and delivering environmentally labeled products that have acquired international standard forest certification and organic cotton, consumers can make consumption choices that are visible and do not burden the environment. The packaging and delivery are completely plastic-free, and 1% of purchases will be donated to Okinawa coral conservation activities.
【Bamboo straw】
It is made only from 100% organic bamboo. It is a Vietnamese farmer run by a family of three, and each straw is handmade and smooth to the touch and durable.
【Bamboo toothbrush】
The thick body is designed to feel fluffy and light when you hold it, and you can grip it firmly. The brush part does not use pig hair or horse hair from the viewpoint of animal protection (vegan), and is made of BPA-free ultra-fine bristle nylon.
Who are supporting us?
It is picked up by those who are interested in zero waste, plastic-free, organic, and sustainable.
It is available at department stores nationwide, POP UP sales at station buildings, "Style Table", "THE GOODLAND MARKET" by URBAN RESEARCH, and other select shops and apparel brand stores with the theme of sustainability.
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