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Exploring the possibilities of cypress, we propose a simple, high-quality lifestyle and rich communication. From the initials of Hinoki Awaken Universal Style.
1
【Revive your skin with premium cypress oil】The oil carefully refined one drop at a time softens hardened skin and supports the penetration of moisture and beauty ingredients into the stratum corneum. For natural plump and moisturized skin.
2
【Highly blended with special luxury ingredients】5 types of ceramides, sodium hyaluronate, placenta, human stem cell acclimatization culture medium, proteoglycan, etc., as well as 4 natural plant extracts keep fresh skin.
3
[From skin problems to healing and smiling time] For skin problems caused by mask life and environmental changes / Surprising penetrating power that is not sticky / Skin care is completed with one bottle / Forest bathing with luxurious scent / Suitable for natural gifts
Brand Owner
More about the Brand Owner
株式会社トレードレーベル
Trade Label co.,ltd
Trade Label was founded in 2017. Our parent company, Ichiyama Lumber, has a 40-year history in the lumber industry specializing in cypress lumber in Nobeoka City, Miyazaki Prefecture. Hiki is said to be derived from the word "tree of the sun," and it is reminiscent of Japan, the land of the sublime rising gods, because it has supported wooden buildings such as Horyuji Temple and historical culture with its higher robustness, insect repellent function, and beautiful wood grain since ancient times under the brilliant sun. Nobeoka has the Takachiho Mountains behind it, which is rich in nature with abundant sunshine, precipitation, and fertile soil, and the cypress trees grown in this area, which is famous as a power spot with many myths of the creation of this country, have just entered the logging season, and we are proud to be a "sacred place for Japan cypress". Hinoki cypress oil has aromatic effects, antibacterial, insect repellent, and deodorizing effects, but it has also been found to have effective effects such as softening the skin, so we have planned natural cosmetic products. In addition to consideration for the natural environment and support for the vulnerable, we continue to plan and propose unprecedented cypress products derived from nature, with a healing scent and gentle texture.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
"Creation of skin care products that combine naturally derived ingredients and healing fragrances to improve various skin problems and stress that many people have due to dramatic changes in the living and work environment due to Corona, and are considerate of others and the environment"With this as our goal, we took on the challenge of development with five concepts.
(1) Establish a system that can stably refine high-purity cypress oil, and ensure safe and secure production.
(2) To create smiles for everyone, young and old, male and female, with hassle-free usability and benefits.
(3) To express high sensibility value with a simple and natural world and sophisticated design
(4) To contribute to the formation of a sustainable society by utilizing local resources and materials without waste, giving consideration to the natural environment, and utilizing human resources.
(5) Incorporating Japan's characteristics (history, culture, spirituality, and regional characteristics) into product stories and perspectives with domestic and overseas development in mind.
[ Brand Background ]
Confirm the value proposition, the consistency of the concept, and the relevant information to clarify customer needs.
● Expansion of skin diseases due to drastic changes in the working and living environment, such as remote work and home time, and increased stress and anxiety in a closed society
● Increased demand for daily healing, hassle-free self-care, and petit luxury goods
● Expansion trend of the men's skin care cosmetics market
● Raising awareness of environmental protection, SDGs, and diversity and genderless society
Hinoki oil has been recognized for its aromatic effects, soothing, antibacterial, and anti-inflammatory effects, and has been used in various situations such as beauty and health since ancient times, but it has not been able to acquire new versatility and innovation due to purity and stability problems when blending with various ingredients. In addition, we focused on the function of cypress oil to "soften the skin and help moisture penetrate to the stratum corneum". Based on the knowledge we have cultivated over many years in the Hinoki lumber industry and our awareness of the formation of a recycling-oriented society, we have promoted the realization of the world's first all-in-one gel for both men and women with cypress-scented luxury skincare ingredients adjusted, with high-purity essential oils and formulations of "waste scrap materials" in mind.
What are we doing?
Delivered by "HAUS Hinoki All-in-One Natural Skin Gel"
Three important things
AbundanceLuxuriously blended with pure domestic cypress oil and special beauty ingredients
Preciousness・・・・・ precious blessing of cypress trees grown in the background of the Takachiho mountain range, where the myth of creation is transmitted
What is certainLong-term research and development of high-purity, high-quality cypress oil purification and clean manufacturing
The oil that can be collected from one adult cypress tree that is over 50 years old and has grown to a height of more than 10 m isJust one glassDegree. Because it is rare, it cannot be wasted. From the viewpoint of resource reuse, we came up with the idea of reusing scraps that are discarded even though there is still enough oil left, and cypress sawdust generated in the lumber milling process. We have been conducting joint research with the Miyazaki Prefectural Wood Utilization Technology Center for two years.We spent a lot of time improving the oil extraction method and adjusting the steam distillation method, and succeeded in establishing a process for high-purity refining.Have. And the high-purity cypress oil that is refined in this land of the advent of the Heavenly Son under the Takachiho Mountains is a major feature that it has a beautiful redness like a sun ring.
Next, in order to realize "the world's first all-in-one skin care gel for both men and women featuring cypress oil",Selection of high-density active ingredients suitable for skin care and organic natural plant extracts that are gentle on the skin and typical of JapanWe have been making prototypes many times over a period of 13 months, sticking to the optimal recipe and manufacturing method from multiple angles, such as the blending ratio, compatibility, oil content, and texture of the gel. The other dayIn particular, the scent and texture have been fine-tuned through test marketing based on a general preference questionnaire.Based on these results, the gel was completed.
Thorough clean environmentProper management of clean bulk formulation and production at domestic factoriesIt does.
Commitment to the product
[ Design and Thoughts on People ]
It is hypothesized that the core users are highly sensitive to organic household goods and prefer a natural lifestyle. AlsoA soothing fragrance reminiscent of a cypress bathand content that can be used safely from children to the elderly.Simple design that can be recommended for men and women of all agesI conceived it. Real cypress caps, matte bagasse pure white paper materials, embossing of cypress illustrations, etc.From small surprises of sight, smell, and touch, we devise a complex way to make it memorable.。 In addition, the shape of the main body, package, and leaflet"Silver-white ratio (Yamato ratio) 1:√2"Heavily used. (1) It is a beautiful ratio unique to Japan that has been loved by woodworkers for the purpose of using wood carefully and without waste since ancient times, and (2) Hinoki has conformed to Japan's sincere spirituality such as careful craftsmanship and gratitude for the blessings of nature, and actively supports the same ratio from the point of view of these affinities and stories. We realize the history of people and history, consideration for the natural environment, and utilization of local resources in our products, and provide universal value with a common language of safety and security for all people, regardless of gender, age, country, or region.
【 Support and Co-creation for Persons with Disabilities 】
Part of the processing of the cypress cap is done by people with disabilities at the social welfare corporation GoodJob! In order to support the realization of a society where people can feel the joy of working and live independently, they play a part in the production process. We have created a system to co-create the future based on mutual understanding.
【 Towards an eco-friendly and recycling-oriented society 】
It is now possible to reuse cypress scraps and sawdust, which were previously industrial waste. All packaging materials are recyclable.
[ Social Evaluation ]
Novelty that takes advantage of the multifaceted appeal of cypress, high design, consideration for the natural environment and vulnerable, and ethical initiatives have been highly evaluated."GOOD DESIGN AWARD 2022" "Japan Wood Design Award 2022" Double WinnerIt was a great achievement.
Who are supporting us?
[ Sales destination ]
・Phoenix Resort Seagaia (Sheraton Grande Ocean Resort)
・NEWME Fukuoka Tenjin, Yurakucho Marui, Shinjuku Marui
・Daimaru Tokyo 4F Asumise
* Organic shops, cosmetics shops, lifestyle and gift shops, hotels, department stores, etc. are gradually expanding.
[ Customer's voice ]
"Surrounded by the luxurious scent of cypress, I feel like I'm in the woods."(Female, 40s)
"I'm happy because even busy moms can get away with this one, and the cost performance is actually good!"(Female, 30s)
"I was told that I enjoyed my skincare after shaving, and that the remote screen made my skin look better."(Male, 30s)
"I'm surprised because it's thick and thick, but it's not sticky at all."(Female, 20s)
"My skin is mysteriously firm, and my skin has been feeling so much better lately."(Female, 30s)
"I like cypress, and I want other cypress cosmetics."(Male, 40s)
"The more I continue, the more firm and moist my skin becomes."(Female, 50s)
"I used it myself and it was very good, so I gave it to my parents and they were very happy."(Female, 30s)
etc
■ YouTube ■ haus.style_YouTubeCh
https://www.youtube.com/watch?v=9qHjmbcTFF4
https://www.youtube.com/watch?v=XV_nOtcdTAI
All products
There are no products available for display
Products
All products
There are no products available for display
haus
Exploring the possibilities of cypress, we propose a simple, high-quality lifestyle and rich communication. From the initials of Hinoki Awaken Universal Style.
1
【Revive your skin with premium cypress oil】The oil carefully refined one drop at a time softens hardened skin and supports the penetration of moisture and beauty ingredients into the stratum corneum. For natural plump and moisturized skin.
2
【Highly blended with special luxury ingredients】5 types of ceramides, sodium hyaluronate, placenta, human stem cell acclimatization culture medium, proteoglycan, etc., as well as 4 natural plant extracts keep fresh skin.
3
[From skin problems to healing and smiling time] For skin problems caused by mask life and environmental changes / Surprising penetrating power that is not sticky / Skin care is completed with one bottle / Forest bathing with luxurious scent / Suitable for natural gifts
Brand Owner
More about the Brand Owner
株式会社トレードレーベル
Trade Label co.,ltd
Trade Label was founded in 2017. Our parent company, Ichiyama Lumber, has a 40-year history in the lumber industry specializing in cypress lumber in Nobeoka City, Miyazaki Prefecture. Hiki is said to be derived from the word "tree of the sun," and it is reminiscent of Japan, the land of the sublime rising gods, because it has supported wooden buildings such as Horyuji Temple and historical culture with its higher robustness, insect repellent function, and beautiful wood grain since ancient times under the brilliant sun. Nobeoka has the Takachiho Mountains behind it, which is rich in nature with abundant sunshine, precipitation, and fertile soil, and the cypress trees grown in this area, which is famous as a power spot with many myths of the creation of this country, have just entered the logging season, and we are proud to be a "sacred place for Japan cypress". Hinoki cypress oil has aromatic effects, antibacterial, insect repellent, and deodorizing effects, but it has also been found to have effective effects such as softening the skin, so we have planned natural cosmetic products. In addition to consideration for the natural environment and support for the vulnerable, we continue to plan and propose unprecedented cypress products derived from nature, with a healing scent and gentle texture.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
"Creation of skin care products that combine naturally derived ingredients and healing fragrances to improve various skin problems and stress that many people have due to dramatic changes in the living and work environment due to Corona, and are considerate of others and the environment"With this as our goal, we took on the challenge of development with five concepts.
(1) Establish a system that can stably refine high-purity cypress oil, and ensure safe and secure production.
(2) To create smiles for everyone, young and old, male and female, with hassle-free usability and benefits.
(3) To express high sensibility value with a simple and natural world and sophisticated design
(4) To contribute to the formation of a sustainable society by utilizing local resources and materials without waste, giving consideration to the natural environment, and utilizing human resources.
(5) Incorporating Japan's characteristics (history, culture, spirituality, and regional characteristics) into product stories and perspectives with domestic and overseas development in mind.
[ Brand Background ]
Confirm the value proposition, the consistency of the concept, and the relevant information to clarify customer needs.
● Expansion of skin diseases due to drastic changes in the working and living environment, such as remote work and home time, and increased stress and anxiety in a closed society
● Increased demand for daily healing, hassle-free self-care, and petit luxury goods
● Expansion trend of the men's skin care cosmetics market
● Raising awareness of environmental protection, SDGs, and diversity and genderless society
Hinoki oil has been recognized for its aromatic effects, soothing, antibacterial, and anti-inflammatory effects, and has been used in various situations such as beauty and health since ancient times, but it has not been able to acquire new versatility and innovation due to purity and stability problems when blending with various ingredients. In addition, we focused on the function of cypress oil to "soften the skin and help moisture penetrate to the stratum corneum". Based on the knowledge we have cultivated over many years in the Hinoki lumber industry and our awareness of the formation of a recycling-oriented society, we have promoted the realization of the world's first all-in-one gel for both men and women with cypress-scented luxury skincare ingredients adjusted, with high-purity essential oils and formulations of "waste scrap materials" in mind.
What are we doing?
Delivered by "HAUS Hinoki All-in-One Natural Skin Gel"
Three important things
AbundanceLuxuriously blended with pure domestic cypress oil and special beauty ingredients
Preciousness・・・・・ precious blessing of cypress trees grown in the background of the Takachiho mountain range, where the myth of creation is transmitted
What is certainLong-term research and development of high-purity, high-quality cypress oil purification and clean manufacturing
The oil that can be collected from one adult cypress tree that is over 50 years old and has grown to a height of more than 10 m isJust one glassDegree. Because it is rare, it cannot be wasted. From the viewpoint of resource reuse, we came up with the idea of reusing scraps that are discarded even though there is still enough oil left, and cypress sawdust generated in the lumber milling process. We have been conducting joint research with the Miyazaki Prefectural Wood Utilization Technology Center for two years.We spent a lot of time improving the oil extraction method and adjusting the steam distillation method, and succeeded in establishing a process for high-purity refining.Have. And the high-purity cypress oil that is refined in this land of the advent of the Heavenly Son under the Takachiho Mountains is a major feature that it has a beautiful redness like a sun ring.
Next, in order to realize "the world's first all-in-one skin care gel for both men and women featuring cypress oil",Selection of high-density active ingredients suitable for skin care and organic natural plant extracts that are gentle on the skin and typical of JapanWe have been making prototypes many times over a period of 13 months, sticking to the optimal recipe and manufacturing method from multiple angles, such as the blending ratio, compatibility, oil content, and texture of the gel. The other dayIn particular, the scent and texture have been fine-tuned through test marketing based on a general preference questionnaire.Based on these results, the gel was completed.
Thorough clean environmentProper management of clean bulk formulation and production at domestic factoriesIt does.
Commitment to the product
[ Design and Thoughts on People ]
It is hypothesized that the core users are highly sensitive to organic household goods and prefer a natural lifestyle. AlsoA soothing fragrance reminiscent of a cypress bathand content that can be used safely from children to the elderly.Simple design that can be recommended for men and women of all agesI conceived it. Real cypress caps, matte bagasse pure white paper materials, embossing of cypress illustrations, etc.From small surprises of sight, smell, and touch, we devise a complex way to make it memorable.。 In addition, the shape of the main body, package, and leaflet"Silver-white ratio (Yamato ratio) 1:√2"Heavily used. (1) It is a beautiful ratio unique to Japan that has been loved by woodworkers for the purpose of using wood carefully and without waste since ancient times, and (2) Hinoki has conformed to Japan's sincere spirituality such as careful craftsmanship and gratitude for the blessings of nature, and actively supports the same ratio from the point of view of these affinities and stories. We realize the history of people and history, consideration for the natural environment, and utilization of local resources in our products, and provide universal value with a common language of safety and security for all people, regardless of gender, age, country, or region.
【 Support and Co-creation for Persons with Disabilities 】
Part of the processing of the cypress cap is done by people with disabilities at the social welfare corporation GoodJob! In order to support the realization of a society where people can feel the joy of working and live independently, they play a part in the production process. We have created a system to co-create the future based on mutual understanding.
【 Towards an eco-friendly and recycling-oriented society 】
It is now possible to reuse cypress scraps and sawdust, which were previously industrial waste. All packaging materials are recyclable.
[ Social Evaluation ]
Novelty that takes advantage of the multifaceted appeal of cypress, high design, consideration for the natural environment and vulnerable, and ethical initiatives have been highly evaluated."GOOD DESIGN AWARD 2022" "Japan Wood Design Award 2022" Double WinnerIt was a great achievement.
Who are supporting us?
[ Sales destination ]
・Phoenix Resort Seagaia (Sheraton Grande Ocean Resort)
・NEWME Fukuoka Tenjin, Yurakucho Marui, Shinjuku Marui
・Daimaru Tokyo 4F Asumise
* Organic shops, cosmetics shops, lifestyle and gift shops, hotels, department stores, etc. are gradually expanding.
[ Customer's voice ]
"Surrounded by the luxurious scent of cypress, I feel like I'm in the woods."(Female, 40s)
"I'm happy because even busy moms can get away with this one, and the cost performance is actually good!"(Female, 30s)
"I was told that I enjoyed my skincare after shaving, and that the remote screen made my skin look better."(Male, 30s)
"I'm surprised because it's thick and thick, but it's not sticky at all."(Female, 20s)
"My skin is mysteriously firm, and my skin has been feeling so much better lately."(Female, 30s)
"I like cypress, and I want other cypress cosmetics."(Male, 40s)
"The more I continue, the more firm and moist my skin becomes."(Female, 50s)
"I used it myself and it was very good, so I gave it to my parents and they were very happy."(Female, 30s)
etc
■ YouTube ■ haus.style_YouTubeCh
https://www.youtube.com/watch?v=9qHjmbcTFF4
https://www.youtube.com/watch?v=XV_nOtcdTAI
All products
There are no products available for display
Products
All products
There are no products available for display
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