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ハウス

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Exploring the potential of cypress and proposing a simple and high-quality lifestyle and rich communication. From the acronym of Hinoki Awaken Universal Style.

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T5350002011740

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About the brand

Exploring the potential of cypress and proposing a simple and high-quality lifestyle and rich communication. From the acronym of Hinoki Awaken Universal Style.

[Rejuvenate your skin with premium cypress oil] Carefully refined oil one drop at a time softens hardened skin and supports the penetration of moisture and beauty ingredients into the stratum corneum. For naturally plump and moisturized skin.

[High Blend of Carefully Selected Luxury Ingredients] 5 types of ceramides, sodium hyaluronate, placenta, human stem cell acclimatization culture medium, proteoglycans, etc., as well as 4 natural plant extracts to keep the skin fresh.

[From skin concerns to healing and smiling time] For skin problems caused by mask life and environmental changes / Surprising penetration power without being greasy / Complete skin care with one bottle / Forest bathing with luxurious scent / Suitable for natural gifts

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"Creation of skin care products that combine naturally derived ingredients and healing fragrances to improve various skin problems and stress that many people have due to dramatic changes in the living and work environment due to Corona, and are considerate of others and the environment"With this as our goal, we took on the challenge of development with five concepts.

(1) Establish a system that can stably refine high-purity cypress oil, and ensure safe and secure production.

(2) To create smiles for everyone, young and old, male and female, with hassle-free usability and benefits.

(3) To express high sensibility value with a simple and natural world and sophisticated design

(4) To contribute to the formation of a sustainable society by utilizing local resources and materials without waste, giving consideration to the natural environment, and utilizing human resources.

(5) Incorporating Japan's characteristics (history, culture, spirituality, and regional characteristics) into product stories and perspectives with domestic and overseas development in mind.

[ Brand Background ]

Confirm the value proposition, the consistency of the concept, and the relevant information to clarify customer needs.

● Expansion of skin diseases due to drastic changes in the working and living environment, such as remote work and home time, and increased stress and anxiety in a closed society

● Increased demand for daily healing, hassle-free self-care, and petit luxury goods

● Expansion trend of the men's skin care cosmetics market

● Raising awareness of environmental protection, SDGs, and diversity and genderless society

Hinoki oil has been recognized for its aromatic effects, soothing, antibacterial, and anti-inflammatory effects, and has been used in various situations such as beauty and health since ancient times, but it has not been able to acquire new versatility and innovation due to purity and stability problems when blending with various ingredients. In addition, we focused on the function of cypress oil to "soften the skin and help moisture penetrate to the stratum corneum". Based on the knowledge we have cultivated over many years in the Hinoki lumber industry and our awareness of the formation of a recycling-oriented society, we have promoted the realization of the world's first all-in-one gel for both men and women with cypress-scented luxury skincare ingredients adjusted, with high-purity essential oils and formulations of "waste scrap materials" in mind.

What are we doing?

Delivered by "HAUS Hinoki All-in-One Natural Skin Gel"

Three important things

　AbundanceLuxuriously blended with pure domestic cypress oil and special beauty ingredients

　Preciousness・・・・・ precious blessing of cypress trees grown in the background of the Takachiho mountain range, where the myth of creation is transmitted

　What is certainLong-term research and development of high-purity, high-quality cypress oil purification and clean manufacturing

The oil that can be collected from one adult cypress tree that is over 50 years old and has grown to a height of more than 10 m isJust one glassDegree. Because it is rare, it cannot be wasted. From the viewpoint of resource reuse, we came up with the idea of reusing scraps that are discarded even though there is still enough oil left, and cypress sawdust generated in the lumber milling process. We have been conducting joint research with the Miyazaki Prefectural Wood Utilization Technology Center for two years.We spent a lot of time improving the oil extraction method and adjusting the steam distillation method, and succeeded in establishing a process for high-purity refining.Have. And the high-purity cypress oil that is refined in this land of the advent of the Heavenly Son under the Takachiho Mountains is a major feature that it has a beautiful redness like a sun ring.

Next, in order to realize "the world's first all-in-one skin care gel for both men and women featuring cypress oil",Selection of high-density active ingredients suitable for skin care and organic natural plant extracts that are gentle on the skin and typical of JapanWe have been making prototypes many times over a period of 13 months, sticking to the optimal recipe and manufacturing method from multiple angles, such as the blending ratio, compatibility, oil content, and texture of the gel. The other dayIn particular, the scent and texture have been fine-tuned through test marketing based on a general preference questionnaire.Based on these results, the gel was completed.

Thorough clean environmentProper management of clean bulk formulation and production at domestic factoriesIt does.

Commitment to the product

[ Design and Thoughts on People ]

The core users are highly sensitive to organic household goods and prefer a natural lifestyle. AlsoA healing fragrance reminiscent of a cypress bathFrom the content that can be used with peace of mind from children to the elderly,A simple design that can be recommended for men and women of all agesI envisioned it. Real cypress caps, matte bagasse-based pure white paper, embossed cypress illustrations, etc.Devising a complex memory from small surprises in sight, smell, and touch。 In addition, the shape of the body, package, and leaflet"Silver ratio (Yamato ratio) 1:√2"I use it a lot. (1) It is a beautiful ratio unique to Japan, which has been loved by woodworkers for the purpose of using wood without waste since ancient times, and (2) The cypress has been in line with Japan's sincere spirituality, such as careful manufacturing and gratitude for the blessings of nature, and the comparison is actively used in terms of affinity and story. We realize the history of people and history, consideration for the natural environment, and the utilization of local resources in our products, and provide universal value with a common language of safe and secure design for all people, regardless of gender, age, country, or region.

[ Support and co-creation for people with disabilities ]

Part of the cypress cap processing is done by people with disabilities at the social welfare corporation GoodJob! In order to support the realization of a society where people can feel the joy of working and live with independence, they play a part in the production process. We have created a system to co-create the future through mutual understanding.

[ Social Evaluation ]

"GOOD DESIGN AWARD 2022" "Japan Wood Design Award 2022" Double WinnerA feat of. In addition, the "JPC 2024 (Regional Industrial Product Category Award)", Won the "Japan Wood Design Award 2024" and the "London Design Award 2025 (GOLD WINNER)", which was the only award in Japan.

Who are supporting us?

[ Sales destination ]

・Phoenix Resort Seagaia (Sheraton Grande Ocean Resort)

・Zenbo Jingning

・dailyCLIP

・Miyazaki Airport

・Amu Plaza Miyazaki Afran Seal

・Tsutaya Bookstore Nobeoka Encross store

* Organic, cosmetics, lifestyle &gift e-commerce sites, beauty salons, salons, hotels, department stores, etc. are gradually expanding.

【 Customer's voice 】

"Surrounded by the scent of luxurious cypress, I feel refreshed in the forest."(Female, 40s)

"I'm happy that even busy moms can get by with this one.(Female, 30s)

"I was told that skin care after shaving was easier and that the remote screen made my skin look better."(Male, 30s)

"I'm surprised that it's thick and thick, but it's not sticky at all."(Female, 20s)

"My skin lasts strangely long, and my skin condition has improved a lot lately."(Female, 30s)

"I like cypress, and I want other cypress cosmetics."(Male, 40s)

"The more I continued, the more I felt that my skin became firmer and more moist."(Female, 50s)

"I was so glad I used it myself, so I gave it to my parents and they were very happy."(Female, 30s)

etc

■ YouTube ■ haus.style_YouTubeCh

https://www.youtube.com/watch?v=9qHjmbcTFF4

https://www.youtube.com/watch?v=XV_nOtcdTAI

Brand review for haus

Reviews, word-of-mouth, and impressions from buyers who purchase this brand

Showing 3 of 4 results

Chiropractic・Massage・Acupuncture Clinic・Stretch Shop

Posted on

10/23/25

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オイルが重たくなく、髪がサラサラになりとても良いです。香りも人工的でなくヒノキの良い香りに気分が上がります。ただ手のひらにプッシュすると飛び散るのでスプレーか逆さにして出すタイプになるとお客様にオススメしやすいかなと思いました。発送は迅速で、全体的にとても満足です。

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レビューしてくださりありがとうございます☆ヘアオイルはべたつかずサラサラした天然ヒノキの香りを実感出来る人気製品です。夏は紫外線・冬は乾燥から摩擦を守ってくれます。使い続ける事で、髪1本1本を強く本来の健やかな髪へと誘います。オイルがサラサラなのでノズルは掌に近づけてご使用くださいm(_ _)m　優しくてたのもしいヒノキを是非今後とも身近に感じて頂きたいです。

Daily Necessities

Posted on

8/9/25

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店頭のテスターをお試しされた方は皆さん癒されています。上質で上品なヒノキのいい香りがします。当店では、エッセンシャルオイルと、エッセンシャルミストが人気商品です。香りはもちろんですが、消臭効果など機能的なところも高評価だと思います。

This review is based on orders for the following products

Replies from brands

いつもありがとうございます。ヒノキの上品で優しい香りは本当に癒されますよね。ヒノキオイルをたっぷりと配合しているので香りはもちろんですが、除菌・抗菌・消臭などのヒノキ自体のもつ効果も実感して頂けると思います。今後とも宜しくお願い致します。トレードレーベル

Daily Necessities

Posted on

6/11/25

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ヒノキの香りがほどよく香るミストスプレーは、香りが残りつづけないため強い香りが苦手な方にもおすすめです。また、入浴剤は自宅にいながら温泉気分を味わえる温泉成分配合とお風呂上がりのしっとり感がお客様にもお勧めしやすいかと思います。香りが強くないので、入浴剤はヒノキの香りがあまり持たないのは勿体ないと思いました。

This review is based on orders for the following products

Replies from brands

ヒノキの香りについてのレビューありがとうございます。ヒノキ自体があまり香りを残さないという特性があるため、入浴剤の香りについては湯船に入れた瞬間の優しくて懐かしい香りが立ち上る瞬間を是非お楽しみ頂きたいと思います。湯布院の源泉水をたっぷり配合しておりますのでゆっくりと心と体を癒して頂き、湯上がりのお肌のしっとり感とぽかぽか感をお楽しみください。トレードレーベル

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.css-1358acy{-webkit-align-self:center;-ms-flex-item-align:center;align-self:center;white-space:nowrap;color:#000000;text-box-trim:trim-both;text-box-edge:text;}Why are we doing?

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Brand review for haus

.css-7umbyq{font-family:new-hero-bold,"New Hero Bold",new-hero,"Noto Sans JP",HiraginoSans-W7,"游ゴシック Bold","Yu Gothic Bold",sans-serif;font-size:25px;line-height:1.5;font-weight:800;text-align:center;color:var(--chakra-colors-gds-black);}

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