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limerime
Limerime is a plastic-free and biodegradable hygiene product made of bamboo fibers as a surface material. A product that is friendly to both the body and the environment.
1
【Body-friendly: Refreshing and gentle to the touch】Bamboo has antibacterial and deodorant effects, and has excellent antistatic properties. No petroleum-derived polymer absorber is used, fragrance-free and colorant-free. Ideal for sensitive and dry skin.
2
【Eco-friendly: Biodegradable and can be turned into soil】Uses carbon-neutral natural bamboo. Chlorine-free and dioxin-free. Plant-based film is used to make the entire product environmentally friendly.
3
【Easy for everyone to pick up: Gender-neutral design】Bright and pleasant, inclusive visuals that are "easy for everyone to buy/carry" without being hidden.
Brand Owner
More about the Brand Owner
須藤紫音
SHION SUDO
Based on our brand vision of "New + BE," we would like to propose a society in which many people can become aware of health and environmental issues through design and make their own choices that are not bound by gender roles. New + be also means "newcomer". In the hygiene market, which is said to be difficult to enter, we would like to build a small community that resonates with our vision.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
In recent years, against the backdrop of women's participation in society and the spread of understanding of the SDGs, there has been a growing interest in women's unique health issues. However, the choice of hygiene products in Japan is overwhelmingly small compared to other countries.
Despite the fact that it is an essential part of our lives and is used in some of the most sensitive parts of the body, why don't we care about fashion and cosmetics?
The reasons are as follows:
Because "taboos and negative concepts" have taken root, the speed of development of hygiene products has been very slow, and it may be that awareness of both developers and consumers has not been updated easily.
In Japan, there are still few options for disposable hygiene products that are functional, safe, and environmentally friendly. I wanted to open up this, so limerime, which is made from natural bamboo material, was born.
What are we doing?
Hygiene products that are used continuously from around the age of 10 until the end of life with physiological phenomena such as vaginal discharge, menstruation, and urine leakage. Limerime has focused on the production process, including raw materials, and has developed panty liners and sanitary pads (water-absorbing pads: can handle light urine leakage) that use natural bamboo materials and are friendly to the body and the environment.
Commitment to the product
[Gender-neutral hygiene products made of bamboo material that are "environmentally friendly" and gender-neutral]
・Gentle on sensitive and dry skin
Just as bamboo bark has been used to wrap rice bowls since ancient times, bamboo has antibacterial and deodorant effects and absorbs moisture well. In addition, bamboo has an antistatic system, which has the characteristic of quickly suppressing static electricity that causes itching and discomfort. The wooden pulp used for the absorbent body is highly breathable and provides a smooth touch. By using bamboo material and wooden pulp, it has high water absorption and antistatic properties, as well as antibacterial and deodorant effects, so it is difficult to feel itching, rashes, stuffiness, and odors.
・Environmentally friendly
The surface material is made of bamboo material that does not have an environmental impact such as water and fertilizer, and 100% biodegradable Bio film is used for the bottom film to prevent leakage and the wrapping film that wraps the liner, and a recyclable paper box is used for the exterior. 97-99% (*) is made of biodegradable materials that can be converted into soil. It is an environmentally friendly product that can reduce CO2 emissions even when incinerated. *% varies by product.
- Gender-neutral visuals
Along with the fresh and clean image of the fruit "lime", we were conscious of a bright and pleasant "gender-neutral design". Hygiene products are supposed to be hidden, and they are packaged in brown or black paper bags so that people cannot see that they have purchased them at the store, but even if they are not hidden, we have made them an inclusive visual that is "easy for anyone to buy and carry".
Who are supporting us?
[User voice]
・ I was impressed with the texture. The packaging is also designed to make you want to take a picture, and the box is displayed at home.
・ I have sensitive skin and it was rough no matter what I used. But when I started using limerime, I didn't feel the trouble I had before. It seems that there is no going back to the original product.
・ Even on a midsummer day, even if the amount is large, it is smooth, and it is not stress-free, but rather comfortable.
・ It felt good on the skin, did not feel sticky in the summer, did not rub and became rough, and was comfortable to wear and did not feel comfortable.
・ I was able to use it without getting stuffy even on sensitive skin.
I don't like "girly" designs, so I like the cool packaging.
All products
There are no products available for display
Products
All products
There are no products available for display
limerime
Limerime is a plastic-free and biodegradable hygiene product made of bamboo fibers as a surface material. A product that is friendly to both the body and the environment.
1
【Body-friendly: Refreshing and gentle to the touch】Bamboo has antibacterial and deodorant effects, and has excellent antistatic properties. No petroleum-derived polymer absorber is used, fragrance-free and colorant-free. Ideal for sensitive and dry skin.
2
【Eco-friendly: Biodegradable and can be turned into soil】Uses carbon-neutral natural bamboo. Chlorine-free and dioxin-free. Plant-based film is used to make the entire product environmentally friendly.
3
【Easy for everyone to pick up: Gender-neutral design】Bright and pleasant, inclusive visuals that are "easy for everyone to buy/carry" without being hidden.
Brand Owner
More about the Brand Owner
須藤紫音
SHION SUDO
Based on our brand vision of "New + BE," we would like to propose a society in which many people can become aware of health and environmental issues through design and make their own choices that are not bound by gender roles. New + be also means "newcomer". In the hygiene market, which is said to be difficult to enter, we would like to build a small community that resonates with our vision.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
In recent years, against the backdrop of women's participation in society and the spread of understanding of the SDGs, there has been a growing interest in women's unique health issues. However, the choice of hygiene products in Japan is overwhelmingly small compared to other countries.
Despite the fact that it is an essential part of our lives and is used in some of the most sensitive parts of the body, why don't we care about fashion and cosmetics?
The reasons are as follows:
Because "taboos and negative concepts" have taken root, the speed of development of hygiene products has been very slow, and it may be that awareness of both developers and consumers has not been updated easily.
In Japan, there are still few options for disposable hygiene products that are functional, safe, and environmentally friendly. I wanted to open up this, so limerime, which is made from natural bamboo material, was born.
What are we doing?
Hygiene products that are used continuously from around the age of 10 until the end of life with physiological phenomena such as vaginal discharge, menstruation, and urine leakage. Limerime has focused on the production process, including raw materials, and has developed panty liners and sanitary pads (water-absorbing pads: can handle light urine leakage) that use natural bamboo materials and are friendly to the body and the environment.
Commitment to the product
[Gender-neutral hygiene products made of bamboo material that are "environmentally friendly" and gender-neutral]
・Gentle on sensitive and dry skin
Just as bamboo bark has been used to wrap rice bowls since ancient times, bamboo has antibacterial and deodorant effects and absorbs moisture well. In addition, bamboo has an antistatic system, which has the characteristic of quickly suppressing static electricity that causes itching and discomfort. The wooden pulp used for the absorbent body is highly breathable and provides a smooth touch. By using bamboo material and wooden pulp, it has high water absorption and antistatic properties, as well as antibacterial and deodorant effects, so it is difficult to feel itching, rashes, stuffiness, and odors.
・Environmentally friendly
The surface material is made of bamboo material that does not have an environmental impact such as water and fertilizer, and 100% biodegradable Bio film is used for the bottom film to prevent leakage and the wrapping film that wraps the liner, and a recyclable paper box is used for the exterior. 97-99% (*) is made of biodegradable materials that can be converted into soil. It is an environmentally friendly product that can reduce CO2 emissions even when incinerated. *% varies by product.
- Gender-neutral visuals
Along with the fresh and clean image of the fruit "lime", we were conscious of a bright and pleasant "gender-neutral design". Hygiene products are supposed to be hidden, and they are packaged in brown or black paper bags so that people cannot see that they have purchased them at the store, but even if they are not hidden, we have made them an inclusive visual that is "easy for anyone to buy and carry".
Who are supporting us?
[User voice]
・ I was impressed with the texture. The packaging is also designed to make you want to take a picture, and the box is displayed at home.
・ I have sensitive skin and it was rough no matter what I used. But when I started using limerime, I didn't feel the trouble I had before. It seems that there is no going back to the original product.
・ Even on a midsummer day, even if the amount is large, it is smooth, and it is not stress-free, but rather comfortable.
・ It felt good on the skin, did not feel sticky in the summer, did not rub and became rough, and was comfortable to wear and did not feel comfortable.
・ I was able to use it without getting stuffy even on sensitive skin.
I don't like "girly" designs, so I like the cool packaging.
All products
There are no products available for display
Products
All products
There are no products available for display
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