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Ru is a skincare brand born in California with the concept of a natural and minimalist lifestyle We are developing items that can only be done as a small brand

〜1,000

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Ru

ルー

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Ru and Company 合同会社

Ru is a skincare brand born in California with the concept of a natural and minimalist lifestyle We are developing items that can only be done as a small brand

〜1,000

Followers

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About the brand

Ru is a skincare brand born in California with the concept of a natural and minimalist lifestyle We are developing items that can only be done as a small brand

In order to minimize the disposal of packages, we do not use boxes in Ru.

A portion of the proceeds is donated to 1% for the Planet, which works to address global environmental issues.

More about the Brand Owner

鍋島瑠々

Lulu Marine Nabeshima

Without forgetting to love nature and appreciate the earth, he spent his active and outdoor days under the Southern California sun, "Minimum & Natural" became a lifestyle. The goal is to focus on natural beauty and share products that can be used widely and are as environmentally friendly as possible. I want to accept myself and continue to do what I can.　RU？　You?

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Ru started in 2020 by a mother and daughter living in Southern California

We love nature and live an active life in the sun every day, and our goal is natural beauty.　West Coast culture is free to be free from age and gender, rich in nature and makes the outdoors a part of life.　I would like to share various scenes in a well-balanced manner.

What are we doing?

Original brand Ru produced in California

While various words such as ethical, minimum, natural, and dual life are flying around, I want to connect with people who love the earth with a sense of balance.

You? RU（are you?) &(colleagues) I want to increase.

With that in mind, we named it Ru and Compay.

He lives and works in Tokyo and Southern California.

We want to value not only products but also information exchange.

Commitment to the product

Serum Serum - with love -

Anti-aging and excellent moisturizing. By approaching the skin's natural regenerative and restorative power, it restores the firmness of the skin. It also suppresses inflammation and is effective against blemishes. You can expect a sunscreen effect of about SPF 8 that does not cause oil burn, but it is recommended to use sunscreen after applying oil. It features a highly relaxing geranium scent. The texture of your skin will be improved.

--From head to toe--

Vegan / No animal testing / No colorants / No additives / No metal / Mostly organic

Eyelashes / Eyebrow Serum + Base - Happy Medium -

The combination of keratin and hemp will give you a glue, and after 3 months, you will feel the difference in your eyes.　When exposed to air, it coagulates to wrap and protect the hair.　When applied to the eyebrows, it maintains a three-dimensional effect.　When used as a base for mascara, the gel increases the volume.　I want you to enjoy both natural look and makeup in a well-balanced manner, so I'm happy medium

My mother lost all her hair, not to mention her eyelashes, due to chemotherapy.　I felt like it wasn't my face.　And my mother was the driving force to start developing this product.　When something happens, something new comes out of it.　I want to enjoy such a life.

No animal testing / No colorants / No additives / No metals / No pesticides

Who are supporting us?

It is spread in a community of retreats, yoga instructors, and surfers who love the ocean and care about the environment.

Always Sunshine - Okinawa

Atsushi Sugimoto, who is active as a photographer, develops an original and select shop that is particular about the beach

Cinema Haven - Miyazaki

A comprehensive facility that also hosts glamping accommodations, organic restaurants, live events, etc.

Colorier Pharmacy - Harajuku

A shop full of gentle things that take in sales by weight and take care of the body from the inside out

Photo by Atsushi Sugimoto

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Deferred payments of up to 60 days

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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