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buøy

buøy

ブイ
Vendor
buoy株式会社
The marine plastic waste upcycling brand "buoy" offers a number of products with unique patterns and colors made from marine plastic waste that accidentally washed ashore.

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Invoice registration number

T4021003009700

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About the brand

The marine plastic waste upcycling brand "buoy" offers a number of products with unique patterns and colors made from marine plastic waste that accidentally washed ashore.
1
[Marine plastic waste, a product made of almost 100%] By a unique molding method, each garbage has a different color and pattern while keeping the color it had.
2
[Using discarded plastics to make products that cannot be thrown away] We buy garbage from volunteer organizations in various places. All products are marked with the "raw material collection location".
3
[Brands that exist to disappear someday] Our brand exists for the day when plastic will disappear from the ocean and we will not be able to make buøy.

More about the Brand Owner

buoy（ブイ）株式会社

buøy is an upcycling brand from a plastic manufacturer that "makes non-throwaway products from discarded plastics". It started with the desire to promote awareness and collection of marine plastic waste that washes ashore in various parts of Japan, and to create an opportunity to think about the ideal way of plastic products. Using our patented technology, we manufacture products with a unique pattern made from 100% marine plastic waste. We purchase sea garbage from more than 30 organizations nationwide for a fee, and sell it with "who picked it up and where" on the products. The marine debris problem is not limited to the landing area, but is an issue for society as a whole. By creating a system that allows people in remote areas to support coastal cleanup activities through their products, BUOY aims to build a sustainable future together and aim for a future where products will not be able to be made someday.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why we started Buøy is that we ourselves were originally a brand with a background in plastics manufacturers. Plastics are materials that have been created and used to make people's lives more convenient and to improve society. However, in recent years, due to problems such as spillage into the sea, plastic itself has been treated as a "bad guy" more and more, and we have felt great sadness and discomfort in this reality. I felt that it was not an essential solution for materials that were originally created with the hope of being useful to people to be denied depending on how they were used or discarded.
　
　
When I saw this reality, I decided to face this problem by utilizing the knowledge and technology I had cultivated as a plastic manufacturer. Rather than just ending plastic spilled into the ocean as garbage, we want more people to know about the current state of the ocean and reinvent it into products with new value. With that in mind, buoy stood up.
　
　

What are we doing?

The raw material of Buøy products is 100% marine plastic waste. It was born from the purchase of collected marine plastic waste for a fee in cooperation with more than 30 beach cleanup organizations active in various parts of Japan. There are many challenges in the field of beach cleanups, and there are limits to activities that rely solely on good intentions. That's why BUØY values a cycle in which the collected ocean plastics add value and deliver them as products to generate profits, which in turn become a source of recovery and local strength.
　
　
It is true that plastic has a negative impact on the environment. But at the same time, it is also true that plastic is an essential material in our lives today. That is why we feel that each and every one of us needs to think about how to coexist with the value that can only be realized through plastics and how society should be in the future, while reviewing the current situation of over-reliance on a large amount of plastic products.
　
　
The marine litter problem cannot be solved only in the washed away areas. The ocean is connected as one, and what is happening on the distant coast comes back to our lives. That's why BUØY wants to expand the cycle in the form of "support to know" and "support to buy" so that people living in areas without seas or in areas with low amount of drift can know and get involved in this issue in a more realistic way.
　
　
　

Commitment to the product

Buøy is characterized by its bright color, but it is molded using a unique molding method without adding colorants or virgin materials, and is made from almost 100%* plastic washed ashore as raw material. Therefore, the colors and patterns are all one-of-a-kind created by chance. Even if the same product is not the same, the expression will not be the same. In addition, because it is made from 100% marine debris, it is also "the weight of the product you pick up = the weight of the collected sea debris". We hope that as we use it every day, we will experience its "weight" and give you an opportunity to think about the current state of the ocean.
　
*Only the coating film used to prevent direct exposure of garbage is not marine debris.
　
↓ The color of marine debris collected by chance becomes the color of the product as it is.
　
And Buøy also cares about the background of the product. All products are clearly marked with the collection area, and the QR code on the sticker allows you to see the introduction page of the collection organization. Where, by whom, and with what thoughts did they pick up the materials? By knowing the background, the product is not just a thing, but a "story entrance" that connects the sea and people's activities. It was chosen as a gift for people from the area, and it was an opportunity to actually visit the area, and the voice of support was delivered to the social media of the collection organization. BUØY's products are also a link between people and between people and between people and communities through the ocean.
　
　

Who are supporting us?

Target audience: Men and women of a wide range of ages in their 10~50s
Actual customer base: Mainly women in their 20s~30s, people who like marine activities such as surfing, etc.
Approximately 70 stores in Japan, overseas (20 stores in the United States, 13 stores in Taiwan)
Others: POPUP held at department stores, hotels, etc.
　
　
　
　
　

Brand review for buøy

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
Showing 3 of 4 results
Fashion Miscellaneous Goods
Posted on
1/9/26
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いつもお世話になっております！カラーバリエーションが豊富で、かつ一点一点少しずつ違う表情に、お客様がみなさん「どれにしよう！？」と真剣に悩まれてお気に入りを購入して下さいます。「違う色も欲しくなる」「パートナーにもプレゼントしたい」とリピート購入される方も多くいらっしゃいます。「買うだけで、海洋プラスチックのゴミ拾いをしているようで、気分もいい」とのお声を頂き、環境に優しいお買い物を広めたいと思っている当店にとっても、とても嬉しいお声をいただいています。素敵なプロダクトをありがとうございます！！
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Outdoor Gear
Posted on
10/31/25
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アウトドアショップとして海に限らず、山、川と様々なフィールドに精通しているお店として環境問題は無視できない問題となっています。自分たちに何ができるのかと考えた時に貴社が取り組んでいる海洋プラスチックを回収し、商品にして取り組みを知ってもらうきっかけ作りを行っていると知り、とても素晴らしいと感じました。微力ながら弊社でも協力できればと考えており、商品を取り扱いさせて頂きました。
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This review is based on orders for the following products
Replies from brands
嬉しいお言葉誠にありがとうございます。私どもの取り組みは、海ごみを回収するボランティアさん、それを丁寧に粉砕する福祉事業所さん、そしてお客様との懸け橋となってくださる貴店のようなお店の方々、皆様のご協力無しには成り立ちません。 どうぞ今後ともよろしくお願いいたします。
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Restaurant・Fast Food Store
Posted on
10/5/25
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店頭が海の近くのため、何か環境問題に取組む第一歩とさして手にとって貰えたらと、購入しました。 手にとってくださるお客さまもSDGsの意識を持ってくれています。
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This review is based on orders for the following products
Replies from brands
この度は嬉しいレビューをありがとうございます。 buoyの製品はほぼ100%海洋プラごみで作られておりますので、製品の重さ＝ごみの重さです。 手に取っていただいた時に、これだけの量のごみが漂着していて、それを回収してくれた人たちがいるのだと感じてもらえるきっかけになれば幸いです。
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