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Pure Waste

Pure Waste

ピュアウェイスト
Vendor
株式会社三栄コーポレーション
It is an apparel brand from Finland that recycles cotton scraps from the clothing manufacturing process and remakes them into clothes.

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T1010501004662

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About the brand

It is an apparel brand from Finland that recycles cotton scraps from the clothing manufacturing process and remakes them into clothes.
1
By using recycled cotton, there is no need to grow new cotton. As a result, it is possible to reduce the use of large amounts of water required for conventional cultivation.
2
Recycled cotton collects scraps by color and reuses them. In other words, dyeing is no longer necessary, which also leads to a large amount of water savings.
3
The lineup is mainly unisex so that it can be worn by men and women of all ages. In addition, since it is a basic item that is not seasonal, there is no need to sell it.

More about the Brand Owner

Bengs兄弟

ベングス

In 2006, they launched the brand "COSTO" for knitted hats made from recycled materials. Through trial and error with our partner factories in India, we established PURE WASTE TEXTILES Oy in 2013. In the same year, we started selling our products in Finland and are now expanding throughout Europe.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Pure Waste was born out of a desire to change the current state of the world, where the amount of water used in the apparel industry is too high and there is not enough supply to the areas that really need it.
It is said that 11,000 liters of water is used to grow 1 kg of cotton. That's about nine times the amount of water a person drinks in one year.
It is also said that about 2,700 liters of water are required to dye virgin cotton to make a single T-shirt.
Pure Waste eliminates the need for new cotton cultivation by using recycled cotton, as well as the need for new dyeing.
In this way, reducing the use of precious water resources and passing them on to future generations is at the core of the Pure Waste brand's mission.

What are we doing?

Pure Waste initially produced clothing made from 100% recycled cotton. However, the durability of the fabric has decreased by recycling cotton, which originally had short fibers, so we gradually began to mix recycled polyester. Even if poly is included, it does not change the fact that it is made from 100% recycled materials. About 60~70% of the total is recycled cotton, and the remaining 30~40% is recycled polyester. The addition of poly has increased the durability of the fabric and made it feel much better on the skin.
No matter how environmentally friendly it is, if you don't wear it comfortably and enjoyably, customers won't be able to pick it up, and it's not sustainable as a brand.
In addition to being an eco-friendly product, Pure Waste is committed to being comfortable, affordable, designed and line-up to suit everyone.

Commitment to the product

Although it is an overseas brand, it is also developing "JAPAN FIT", which is an original line in Japan. At JAPAN FIT, we incorporate Japan trends and design with attention to detail, such as tight sleeves and ribs around the neck.
We have a wide range of sizes available, so you can choose the size that fits you and enjoy Pure Waste's sustainable fashion.

Who are supporting us?

As a wholesaler, there are select shops and apparel brands with sustainability or Scandinavian concepts, and there are also customers who operate sauna facilities with a connection to Finland.
In addition to regular wholesale, we also accept orders for processing original prints and embroideries, and you can choose your favorite body from the standard lineup and deliver it with an original design. In fact, such plans are very popular, and we accept inquiries for various purposes such as events, novelties, collaboration projects, etc.
It is supported by general customers, especially those in their late 20s to early 40s, and when they actually pick it up, they are almost always surprised by how good it feels and how low the price is.
In addition, since it is available in unisex sizes and can be used by both men and women, some customers purchase it as a shared item for couples.
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