Artisan soy sauce

ショクニンショウユ
Vendor
株式会社 伝統デザイン工房
A soy sauce specialty store that introduces soy sauce from all over Japan in 100ml size. The lineup includes about 120 types selected by representative Mantaro Takahashi, who visited more than 400 breweries throughout Japan.

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T8070001005950

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About the brand

A soy sauce specialty store that introduces soy sauce from all over Japan in 100ml size. The lineup includes about 120 types selected by representative Mantaro Takahashi, who visited more than 400 breweries throughout Japan.
1
From Tohoku to Kyushu, it is possible to deliver 120 products from 60 breweries in units of 1.
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Gift boxes for 1~8 bottles are also available. We support everything from petit gifts to assorted gifts.

More about the Brand Owner

高橋万太郎

Mantaro Takahashi

Born in Gunma Prefecture in 1980. After graduating from Ritsumeikan University, he worked in sales of precision optical equipment at KEYENCE Co., Ltd. before retiring in 2006. Wanting to pursue the appeal of traditional and local industries, he made a 180-degree turn and established Traditional Design Studio Co., Ltd. in 2007. Currently, he operates "artisan soy sauce" that sells soy sauce prepared by the brewery in small 100ml bottles, "I want you to feel free to compare the tastes and enjoy the difference in taste, and make it a gateway to the deep world of soy sauce." So far, I have visited more than 400 soy sauce breweries. In search of delicious soy sauce with beloved artisans who have not yet been seen, he visits soy sauce breweries all over the country.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Soy sauce is an indispensable condiment in Japan's food culture, but its diversity and individuality are not well known. The soy sauce that has been passed down from generation to generation by soy sauce breweries in each region and grown together with the local food culture has its own history and commitment. However, soy sauce from major manufacturers has become the mainstream in the market, and soy sauce with the characteristics of each region tends to be buried.
 
Our mission is to visit more than 400 soy sauce breweries throughout Japan and deliver the unique soy sauce produced by each brewery to our customers. The reason why we unified all soy sauce in a 100ml size and made it easy to compare the tastes is because we want more people to feel the difference in soy sauce.
 
If it becomes commonplace to know and use soy sauce properly, a more unique soy sauce will be created and the enjoyment of cooking will expand. We are working to create such a future.

What are we doing?

 
"Artisan Soy Sauce" is a specialty store that sells about 120 types of soy sauce carefully selected from soy sauce breweries all over Japan in 100ml size. We have a lineup of soy sauces with a lot of individuality for each region, such as dark soy sauce, light soy sauce, soy sauce, white soy sauce, and sweet soy sauce from Kyushu. In addition, we have a variety of products that meet diverse needs, such as gluten-free soy sauce, soy sauce made from organic ingredients, and soy sauce prepared in traditional wooden vats.
 
By unifying the soy sauce to a 100ml size, customers can easily compare tastes and find the soy sauce that suits them. We also focus on providing information on soy sauce and producers. In addition to providing POP, if you have the necessary information or photo materials, we will select and provide the most suitable ones.

Commitment to the product

 
The biggest focus of artisan soy sauce is "who makes it?"
 
The soy sauce breweries in each region are steeped in the culture and history of each region, and the artisans make soy sauce with their own beliefs and techniques. By knowing the background of each of the delicate soy sauce produced by meticulous craftsmen and the unique soy sauce produced by craftsmen with a strong spirit of challenge, you can feel the depth of soy sauce more.
 
In addition, artisan soy sauce is not only based on "traditional manufacturing methods," but also emphasizes "whether the craftsman is truly proud of making it." We handle not only soy sauce that is particular about domestic ingredients and wooden vats, but also soy sauce that uses additives. This is because we value the thoughts of craftsmen who believe that "this soy sauce is the most delicious" and continue to make it.
 
The unification of the 100ml size is also one of the important commitments. Soy sauce easily deteriorates after opening, so if you have a small volume, you can enjoy a fresh taste until the end. In addition, the ease of experimenting makes it easier to discover the personalities of different soy sauces.
 
We do not stick to a uniform definition of "good soy sauce", but rather deliver soy sauce from artisans based on "can you empathize with the person who makes the soy sauce?"

Who are supporting us?

 
Artisan soy sauce is supported by people who are particular about food.
 
・ Those who like to cook and want to try various soy sauces
・Those who are interested in Japan's traditional food culture
・ Those who are looking for seasonings that enhance the taste of ingredients
・ Those who sympathize with the unique foods of the region and the thoughts of craftsmen
 
In addition, especially when we have them displayed in general stores, male customers may tell us about the state of the sales floor, saying, "I keep looking at each one carefully." Since the product is miniature, I feel that there are many female customers who buy jackets based on the impression of the package or use it as a gift.
 
In addition, it is also used by professional chefs and restaurants, and is used as a place to find the best soy sauce for cooking. The 100ml size makes it easy to try and I feel that it is suitable for finding the soy sauce that suits my cooking.
 
In addition, it is supported by those who value the connection with the "creator". If you find your favorite soy sauce, you may be able to directly touch the thoughts of the craftsmen, or you may hear about your visit to the brewery at a later date. There are many people who sympathize with this relationship and use artisan soy sauce.
 
Spreading a culture where it is natural to use soy sauce not as a "single thing" but according to the dish. People who sympathize with such thoughts and enjoy the depth of soy sauce are important friends of artisan soy sauce.
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