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UEDASHOWTEN

This is UEDASHOWTEN, a wholesale store that sells products from small-scale producers that are organic and socially good We visit the producers directly to make purchasing decisions

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UEDASHOWTEN

〜1,000
Followers
This is UEDASHOWTEN, a wholesale store that sells products from small-scale producers that are organic and socially good We visit the producers directly to make purchasing decisions
1
"Basque Salt Ancestral" is a salt from spring water harvested in the mountains of the Basque Country in Spain. It has expanded to include select shops, Michelin restaurants, and "Natural Life" listing.
2
Extra virgin olive oil squeezed from olives harvested on the company's own farm in a small village in southern Italy. Efforts to build local communities centered on agriculture are a gem of a farmer recognized by the United Nations
3
A GOOD wholesale store operated by a former trading company and a couple studying food curing

Brand Owner

More about the Brand Owner

うえだだいすけ・あきな

UEDA DAISUKE/AKINA

He lived in the UK for two years, worked with young people from all over the world and returned home. A food wholesale store run by a husband who joined a food trading company and learned about food safety, and a wife who learns about food curing while raising three children. I tasted "Basque Salt Ancestral" that I had been taught by a friend in Spain, and I was impressed by its smooth taste, so I launched the UEDASHOWTEN business. In addition, through the connection of an Italian friend who worked with him at a diner in London, he met farmers who improve the community and sell extra virgin olive oil. In order to support their activities, we are engaged in activities that can be known to the people of Japan. We are looking forward to meeting many people who love food!
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Read More

Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Show original
[Reason for launching the brand]
The "roundness" and "deliciousness" that we felt when we tasted salt from the mountains of the Basque Country in Spain drove us to send e-mails to producers, visit the sites, and admire the rich nature of the production area and the producers who love and coexist with nature, and decided to start the brand UEDASHOWTEN.
 
I launched it purely with the urge to say, "There is such a delicious salt!" and the desire to deliver it to many people.
 
The words of Ms. Yukiko Ishimura of Kurumi no Ki, Nara, "I hope that young couples like you will deliver the really good things that they have seen with their own eyes" have been our source of sustenance since the beginning of our business.
 
 
 
 
 
[What we want to achieve through the brand]
We are delicious, the product has a story, and the producer's thoughts are on board
We want to deliver food that is not just consumed.
 
Our bodies are made up of what we eat.
What kind of people are making it in what kind of place and what kind of thoughts?
What does it bring to us when we put it in our mouths?
Everything is replaced by energy. I want to enrich my usual dining table a little.
I would like to move forward so that we can make such efforts to connect smiles from the family to society.
 
In that way, although it is just salt, it is just olive oil, but I would like to deliver a wide range of ingredients through the brand called UEDASHOWTEN.
 
In the future, we will work to expand our products, strengthen our investment in the brand, and make the stores that carry our products happy.
 
 
 
What are we doing?
The brand was launched with Basque salt ancestral, ancient wheat pasta from a small village in southern Italy, and extra virgin olive oil, so it is a small-scale producer and handles products that have a low impact on the natural environment.
 
[Farmers who solve social problems]
In particular, Donato, a producer in a small village in southern Italy that produces ancient wheat pasta and extra virgin olive oil, is playing a major role in solving the problems of the increase in immigrants and refugees and the increase in abandoned land, which are major problems in society, using agriculture as a means. We are creating a place where immigrants and refugees can play an active role in society with an appropriate employment system. For its activities, it has been awarded the 2022 Grand Prize by the International Land Union, an organization under the United Nations.
 
We believe that we can support them by handling their products and widely publicizing them.
 
 
 
 
In addition, Hoš, a producer of Basque salt ancestral, grazes endemic Pyrenean cattle in addition to his salt business. The Pyrenean cows eat ancient wheat that Hosh sows by hand. In addition, to prevent the cow from being injured, he pushes the wheelbarrow himself to remove stones that are larger than his fist. Living without burdening the natural environment is our model.
 
 
 
 
 
Commitment to the product
[Salt of Basque spring water Ancestral]
I was taught "Basque salt ancestral" by a Spanish friend living in Spain. I will tell you the secret of the salt that is harvested in the "mountains" that produces its roundness and deliciousness.
 
The Pyrenees are located on the border with France. The snow that accumulates there melts and goes into the soil. The groundwater veins formed there pass through the 220-million-year-old underground salt layer that sleeps deep underground, and reappear as "spring salt water" on the ground containing the salt.
The "spring brine" is drawn to the salt pan and dried in the sun with the sunlight and the wind blowing from the mountains. Sun-dried spring brine slowly forms crystals. Keep the minerals intact.
Hosh, a producer, collects the finished crystals together with his colleagues. We will carefully pick out the crystals made by nature. It can only be collected for four months from May to September.
It is a slightly larger flaky crystal, but unlike rock salt, it can also be loosened with your fingertips.
This salt for commercial use in restaurants has been adopted by Michelin-starred restaurants in Tokyo, Kanagawa, Osaka, Kyoto, Nara, Hyogo, Fukuoka, and other places.
 
Currently, the select shop that handles the product has a track record of repeating 2 cases (12 pieces / case) about once every 2 months.
 
 
[Extra virgin olive oil from a small village in southern Italy]
Donato is a producer who works mainly on agriculture to improve the local community. Their products are not only delicious, but also proud of their activities for the betterment of society.
 
▼ The secret of the deliciousness of olive oil
Achieves a low acidity of 0.12%, which is a sign of freshly squeezed milking. The lower the acidity, the more proof that you are squeezing fresh olives, and it is also good for the body.
 
 
Who are supporting us?
【Target Demographic】
It is targeted at women in their 30s to 50s and men in general who like to cook. If you follow us on Instagram, we have a 35:65 ratio of men to women. In addition, the largest number of women are "35-45 years old" at 45%.
 
 
[Actual customer base]
What we feel when we go to the market is that people of all ages and genders are highly interested in food. The unit price is higher than other salts, but I feel that the high unit price does not affect it too much because the seasoning is the heart of the dish.
 
In addition, as a feature of the buyers, many customers purchase not only for themselves but also for souvenirs and gifts, which leads to many repeat customers.
 
[Wholesale stores]
Walnut Tree (Nara), eatrip soil (Tokyo), ON THE DISH (Kanagawa), ON THE FOOD (Kanagawa), STILL LIFE (Nagoya), MARKT (Nagano), Risette (Nagano), Toneriko (Ibaraki), BARMANE (Kyoto), Dooya (Kyoto), Wine Shop Etherwein (Kyoto), There are siro-sama (Hyogo), afgribezi (Hyogo), ViVO, VA (Kobe), wine shop Brücke (Kanazawa), 84 (Hiroshima), SYM (Fukuoka), and grape tane-sama (Fukuoka).
 

All products

There are no products available for display

Products

All products

There are no products available for display

UEDASHOWTEN

〜1,000
Followers
This is UEDASHOWTEN, a wholesale store that sells products from small-scale producers that are organic and socially good We visit the producers directly to make purchasing decisions
1
"Basque Salt Ancestral" is a salt from spring water harvested in the mountains of the Basque Country in Spain. It has expanded to include select shops, Michelin restaurants, and "Natural Life" listing.
2
Extra virgin olive oil squeezed from olives harvested on the company's own farm in a small village in southern Italy. Efforts to build local communities centered on agriculture are a gem of a farmer recognized by the United Nations
3
A GOOD wholesale store operated by a former trading company and a couple studying food curing

Brand Owner

More about the Brand Owner

うえだだいすけ・あきな

UEDA DAISUKE/AKINA

He lived in the UK for two years, worked with young people from all over the world and returned home. A food wholesale store run by a husband who joined a food trading company and learned about food safety, and a wife who learns about food curing while raising three children. I tasted "Basque Salt Ancestral" that I had been taught by a friend in Spain, and I was impressed by its smooth taste, so I launched the UEDASHOWTEN business. In addition, through the connection of an Italian friend who worked with him at a diner in London, he met farmers who improve the community and sell extra virgin olive oil. In order to support their activities, we are engaged in activities that can be known to the people of Japan. We are looking forward to meeting many people who love food!
Read More

Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Show original
[Reason for launching the brand]
The "roundness" and "deliciousness" that we felt when we tasted salt from the mountains of the Basque Country in Spain drove us to send e-mails to producers, visit the sites, and admire the rich nature of the production area and the producers who love and coexist with nature, and decided to start the brand UEDASHOWTEN.
 
I launched it purely with the urge to say, "There is such a delicious salt!" and the desire to deliver it to many people.
 
The words of Ms. Yukiko Ishimura of Kurumi no Ki, Nara, "I hope that young couples like you will deliver the really good things that they have seen with their own eyes" have been our source of sustenance since the beginning of our business.
 
 
 
 
 
[What we want to achieve through the brand]
We are delicious, the product has a story, and the producer's thoughts are on board
We want to deliver food that is not just consumed.
 
Our bodies are made up of what we eat.
What kind of people are making it in what kind of place and what kind of thoughts?
What does it bring to us when we put it in our mouths?
Everything is replaced by energy. I want to enrich my usual dining table a little.
I would like to move forward so that we can make such efforts to connect smiles from the family to society.
 
In that way, although it is just salt, it is just olive oil, but I would like to deliver a wide range of ingredients through the brand called UEDASHOWTEN.
 
In the future, we will work to expand our products, strengthen our investment in the brand, and make the stores that carry our products happy.
 
 
 
What are we doing?
The brand was launched with Basque salt ancestral, ancient wheat pasta from a small village in southern Italy, and extra virgin olive oil, so it is a small-scale producer and handles products that have a low impact on the natural environment.
 
[Farmers who solve social problems]
In particular, Donato, a producer in a small village in southern Italy that produces ancient wheat pasta and extra virgin olive oil, is playing a major role in solving the problems of the increase in immigrants and refugees and the increase in abandoned land, which are major problems in society, using agriculture as a means. We are creating a place where immigrants and refugees can play an active role in society with an appropriate employment system. For its activities, it has been awarded the 2022 Grand Prize by the International Land Union, an organization under the United Nations.
 
We believe that we can support them by handling their products and widely publicizing them.
 
 
 
 
In addition, Hoš, a producer of Basque salt ancestral, grazes endemic Pyrenean cattle in addition to his salt business. The Pyrenean cows eat ancient wheat that Hosh sows by hand. In addition, to prevent the cow from being injured, he pushes the wheelbarrow himself to remove stones that are larger than his fist. Living without burdening the natural environment is our model.
 
 
 
 
 
Commitment to the product
[Salt of Basque spring water Ancestral]
I was taught "Basque salt ancestral" by a Spanish friend living in Spain. I will tell you the secret of the salt that is harvested in the "mountains" that produces its roundness and deliciousness.
 
The Pyrenees are located on the border with France. The snow that accumulates there melts and goes into the soil. The groundwater veins formed there pass through the 220-million-year-old underground salt layer that sleeps deep underground, and reappear as "spring salt water" on the ground containing the salt.
The "spring brine" is drawn to the salt pan and dried in the sun with the sunlight and the wind blowing from the mountains. Sun-dried spring brine slowly forms crystals. Keep the minerals intact.
Hosh, a producer, collects the finished crystals together with his colleagues. We will carefully pick out the crystals made by nature. It can only be collected for four months from May to September.
It is a slightly larger flaky crystal, but unlike rock salt, it can also be loosened with your fingertips.
This salt for commercial use in restaurants has been adopted by Michelin-starred restaurants in Tokyo, Kanagawa, Osaka, Kyoto, Nara, Hyogo, Fukuoka, and other places.
 
Currently, the select shop that handles the product has a track record of repeating 2 cases (12 pieces / case) about once every 2 months.
 
 
[Extra virgin olive oil from a small village in southern Italy]
Donato is a producer who works mainly on agriculture to improve the local community. Their products are not only delicious, but also proud of their activities for the betterment of society.
 
▼ The secret of the deliciousness of olive oil
Achieves a low acidity of 0.12%, which is a sign of freshly squeezed milking. The lower the acidity, the more proof that you are squeezing fresh olives, and it is also good for the body.
 
 
Who are supporting us?
【Target Demographic】
It is targeted at women in their 30s to 50s and men in general who like to cook. If you follow us on Instagram, we have a 35:65 ratio of men to women. In addition, the largest number of women are "35-45 years old" at 45%.
 
 
[Actual customer base]
What we feel when we go to the market is that people of all ages and genders are highly interested in food. The unit price is higher than other salts, but I feel that the high unit price does not affect it too much because the seasoning is the heart of the dish.
 
In addition, as a feature of the buyers, many customers purchase not only for themselves but also for souvenirs and gifts, which leads to many repeat customers.
 
[Wholesale stores]
Walnut Tree (Nara), eatrip soil (Tokyo), ON THE DISH (Kanagawa), ON THE FOOD (Kanagawa), STILL LIFE (Nagoya), MARKT (Nagano), Risette (Nagano), Toneriko (Ibaraki), BARMANE (Kyoto), Dooya (Kyoto), Wine Shop Etherwein (Kyoto), There are siro-sama (Hyogo), afgribezi (Hyogo), ViVO, VA (Kobe), wine shop Brücke (Kanazawa), 84 (Hiroshima), SYM (Fukuoka), and grape tane-sama (Fukuoka).
 

All products

There are no products available for display

Products

All products

There are no products available for display
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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