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"Sweets made from 100% rice flour". It is crispy, moist, chewy, and has a variety of textures, making it safe to eat from children to the elderly

grandmagrandpa

グランマグランパ

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株式会社　愛昴

"Sweets made from 100% rice flour". It is crispy, moist, chewy, and has a variety of textures, making it safe to eat from children to the elderly

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About the brand

"Sweets made from 100% rice flour". It is crispy, moist, chewy, and has a variety of textures, making it safe to eat from children to the elderly

We use high-quality rice flour from Ishikawa Prefecture, which has been nurtured in a rich climate. Products that make the most of the flavor of the ingredients have a gentle sweetness that fills your mouth

Made with natural ingredients harvested in the satoyama at an altitude of 200 meters, gluten, aluminum-free, additive-free

More about the Brand Owner

田中　真由美

Tanaka Mayumi

Born in Ishikawa Prefecture While living in a satoyama at an altitude of 200 meters surrounded by the rich nature of Ishikawa Prefecture, he sells rice flour confectionery and farms. He has been involved in the field of welfare for more than 20 years, and is currently focusing on employment support for people with disabilities. As a part-time farmer, I value a life that touches the soil and lives in harmony with nature. Rice flour confectionery is additive-free and of safe quality. It boasts a gentle taste that makes you want to eat it every day. Armed with passion and action, we will continue to take on challenges.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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The origin of our confectionery production began as part of our "support for people with disabilities". We want to create a place where everyone can work with pride and deliver the warmth that only handmade can be found—this brand was born from such a thought.

We are particular about high-quality rice flour grown in the land of Ishikawa Prefecture and additive-free ingredients that are gentle on the body. We carefully make healthy sweets one by one that you can enjoy with peace of mind without adding anything extra.

Our goal is to let more people know about Ishikawa Prefecture's delicious rice flour confectionery. And to preserve the individuality and hearty taste that cannot be created by mass production. We will all cherish the profound deliciousness unique to handmade, which is not found in the taste that is uniformly made by machines.

What are we doing?

We make sweets in pursuit of "deliciousness" and "kindness".

Proprietary technology

Rice flour has the characteristic of being easy to dry, but we have devised a formulation and manufacturing method to achieve the unique texture of rice flour. We are transmitting the value of additive-free and gluten-free, which has been attracting attention in recent years.

Carefully selected materials

We use domestic ingredients purchased directly from veteran farmers who are familiar with cultivation methods. As part of our support for the employment of people with disabilities, we carefully handcraft each item and provide high-quality products. From babies to the elderly, it is a snack that can be enjoyed with confidence.

Solving Social Issues

We also create employment opportunities for people with disabilities and contribute to improving Japan's food self-sufficiency rate through fully domestic production. In addition, we are working to reduce food loss and aim for a sustainable future.

Please enjoy sweets that cannot be produced in mass production, and that make the most of the taste of the ingredients.

Commitment to the product

Putting our thoughts into each one

Each one has a story to tell, and I carefully make it while looking at someone's face.

Product lineup inspired by each role

I want you to feel nostalgia and warmth the moment you eat sweets. That's why when I make it, I envision "a dish for someone."

・ Nostalgic memories like snacks made by grandma.

・ Sweets that I learned from my grandfather who lives in the satoyama, and consulted with him about the wisdom of nature.

・ Additive-free, gluten-free, safe for baby food. With gentle love and a moist texture, it's perfect for your first snack.

etc

"For a heartwarming snack that snuggles up to everyone"

While thinking about the role of each family member, I value making warm sweets like a family.

The value of gluten-free

Already a "health option" in the world, still "special" in Japan

Gluten-free has become the norm as a "healthy eating option". However, in Japan, the perception that "only people with allergies eat" is still deep-rooted, and there is not enough understanding of additive-free and gluten-free.

However, in reality, the number of people who are sick due to excessive intake of wheat is increasing. One of our missions is to rethink Japan's eating habits and promote more natural and healthy choices.

Additive-free × gluten-free × Domestic value

Body-friendly options are not special but "commonplace in everyday life".

Peace of mind without food additives. It is safe for health-conscious people and children.

Using domestically produced rice flour to support local agriculture and connect Japan's food culture to the future.

We will make additive-free and gluten-free sweets that are not "unavoidable to eat for health" but "chosen because they are delicious".

Who are supporting us?

〜To deliver sweets that are friendly to everyone〜

It is important that our sweets can be enjoyed safely by all generations, from children to the elderly. In particular, we provide options for health-conscious people and people with allergies that are both "delicious" and "safe".

Customer Segment

Health-conscious people

For those who avoid food additives and excess sugar and stick to natural ingredients. The peace of mind that it is additive-free, gluten-free, and domestic ingredients is attractive.

Those who have allergies and those who want to refrain from wheat

For those who are allergic to wheat or gluten sensitive, or who want to improve the intestinal environment, we provide delicious and safe "gluten-free sweets".

Those who like rice flour confectionery and those who are attracted to Japanese ingredients

Those who like the unique flavor and texture of domestic rice flour. For those who want "handmade warm Japanese sweets".

As the first snack for children, the elderly, and babies, it has a gentle taste and texture that is easy to eat even for seniors. It is a simple and timeless treat that the whole family can enjoy.

Wholesalers

Unlike mass-produced confectionery, we sell to "shops that are particular about it".

Organic supermarkets and natural food stores

We continue to sell health-conscious foods at our stores, taking advantage of our strengths of additive-free, domestic ingredients, and gluten-free.

Fashionable café

We offer it in an easy-to-pick form such as the baked goods corner of the café and the "gluten-free corner" of the bakery as an accompaniment to tea or as a snack.

Bookstores and general stores

A place where you can buy books and miscellaneous goods as a "part of your lifestyle". Fashionable and healthy sweets, for natural-minded consumers.

Gift &Select Shop

As a handmade sweet, it is assumed that the package will be appreciated as a gift or sweets for special occasions.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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About the brand

More about the Brand Owner

田中 真由美

Tanaka Mayumi

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Looking for products like grandmagrandpa? Here are some more brands we recommend.

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田中　真由美