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Spreading the unknown "food" of Japan to the world We have jointly developed a variety of products with the Japanese confectionery shop "Obaragi Honpo Daitokuya Nagahisa", which has been around for more than 300 years.

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Enny Inc.

カブシキガイシャエニィ

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株式会社Enny

〜1,000

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About the brand

[Picture book that you can touch and eat] Become a character in the story and challenge parents and children to make Japanese sweets together! Why don't you challenge who can do it well?

[Serious Dorayaki Gluten-Free & Vegan Dorayaki] No animal ingredients such as wheat flour, white sugar, eggs, or milk are used. The dough is plump and soft, and the bean paste has an elegant sweetness.

【Kuzu Aichu Bar】 Popsicles, which are popular among men and women of all ages, are combined with Japan's Japanese ingredient "kudzu powder" to create popsicles that do not melt.

More about the Brand Owner

株式会社Enny

カブシキガイシャエニィ(Enny Inc.)

Spreading the unknown "food" of Japan to the world With the mission of spreading Japan's "food" that is not yet known to the world, we will continue to create various products related to Japan's "food" and create valuable things that Japan should be proud of that will "excite" people around the world. Bringing Japan's intangible culture to more people ーJapanese sweets are an intangible culture that Japan is proud of. Japanese sweets have been loved by many people since ancient times and have been enjoyed at celebrations and seasonal events. We continue to make Japanese sweets with the desire to have various people in Japan and around the world eat Japanese sweets. We have jointly developed a variety of products with the Japanese confectionery shop "Obaragi Honpo Daitokuya Nagahisa", which has been around for more than 300 years.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Spreading the unknown "food" of Japan to the world"

With the mission of spreading Japan's "food" that is not yet known to the world, we will continue to create various products related to Japan's "food" and create valuable things that Japan should be proud of that will "excite" people around the world.

"Bringing the intangible culture of Japan to more people"

"Japanese sweets" are an intangible culture that Japan is proud of. Japanese sweets have been loved by many people since ancient times and have been enjoyed at celebrations and seasonal events. We continue to make Japanese sweets with the desire to have various people in Japan and around the world eat Japanese sweets.

What are we doing?

Japanese sweets themselves are a traditional culture of Japan, so they will continue in the future,

"I want to do something about the current situation where children and the younger generation are moving away from Japanese sweets."

"And I want more people to know about Japanese sweets, which are not yet recognized as much as Japanese food in the world."

With such a theme as the theme, we are developing a variety of products through repeated trial and error with the long-established Japanese confectionery shop "Daitokuya Nagahisa", which has been in business for more than 300 years.

Commitment to the product

[Picture book that you can touch and eat]

"Kneading" is not just sweets. It is a traditional confectionery that the term "kneaded art" exists, and you can enjoy not only the taste but also the appearance.

In order for people to enjoy Japan's traditional Japanese confectionery "Knerikiri", which has become such a "registered intangible cultural property", we have created a product that parents and children can challenge themselves to make Japanese sweets together as characters in a picture book. Kneading seems easy, but it is difficult. I hope you enjoy seeing who can make it well.

[Serious Dorayaki]

Regardless of allergies, hobbies, or religions, we have a strong desire to develop something that can be eaten together by various people around the world at one table, so we have created a "gluten-free and vegan" dorayaki.

No animal ingredients such as wheat flour, white sugar, eggs or milk. We use naturally derived sweeteners without compromising on the ingredients, and each process is carefully carried out to create a plump and soft dough and an elegant sweetness unique to dorayaki.

【Kuzu Aichu Bar】

Popsicles are popular regardless of age.

By adding Japan's Japanese ingredient "kudzu powder" to it, we have realized a popsicle that does not melt.

It has a new texture created by combining crunchy and chewy, and there are four flavors: mango pineapple, white peach tangerine, yogurt kiwi, and matcha azuki.

Matcha that allows you to feel the freshness of fruits and Japan culture has been finished into a product that allows you to enjoy the harmony with various ingredients while retaining the unique texture of kudzu powder.

You can enjoy various textures and tastes deliciously, like sorbet in the iced state, and like jelly as it is thawed.

For the outer box package, we ask people with disabilities who attend welfare facilities to draw pictures as illustrators (commercial artists) and ask "Sozo Rakuko," which develops commercial design, to create various harmonies for both creators and customers.

Who are supporting us?

It has been well received by various people around the world, regardless of age or gender.

We hope that you will learn about and enjoy Japan's traditional cultural material "Japanese sweets".

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Enny Inc.

Enny Inc.

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