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Niigata Ogawaya

Niigata Ogawaya

ニイガタ オガワヤ
Vendor
株式会社 小川屋
Founded in Meiji 26 years. While preserving tradition and repeating new challenges, we will continue to convey "Niigata's 'goodness' to the future".
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T4110001031863

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About the brand

Founded in Meiji 26 years. While preserving tradition and repeating new challenges, we will continue to convey "Niigata's 'goodness' to the future".
1
Mainly processed products that make use of the culture of salmon and fish roe and fermentation, are familiar to the local people.
2
Recently, we have been developing a series of rice accompaniments unique to Niigata.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Ogawaya's company motto, "Niigata's 'goodness' for the future."
We believe that if it is really good, it will surely be passed on to the future.
The flip side of this is that if you don't do well, you won't get it.
People's tastes change with the times.
No matter how old something is, it has no future if it is judged to be out of step with the times.
There is a difference between "good in the past" and "good in the present". And, of course, the "good of the future" is also different.
That's why it's important for us to keep our traditions alive while continuing to take on challenges.
We are not afraid to change the taste in pursuit of umami, and we continue to pursue new tastes that match the times.
It's too late when the customer leaves.
We learned the importance of getting ahead of the curve from more than 120 years of business failures.
From parents to children, from children to grandchildren. I want to continue to make "delicious" food that will be passed down to the future through a fun dining table.
Here, from Niigata. This has been Ogawaya's idea since its founding.

What are we doing?

In Niigata, which has a climate suitable for rice cultivation and a thriving culture of trout and fermentation, we are mainly engaged in processed products that make use of salmon trout, fish roe, and brewing, and we make Niigata's local dishes, rice accompaniments unique to Niigata, and easy pickled fish in the microwave.
In addition, we try to avoid using unnecessary chemical seasonings and additives as much as possible so that you can enjoy it with peace of mind.

Commitment to the product

Needless to say, the rice accompaniment "Rice ni Hitospoon Series", which is unique to Niigata, goes well with rice, and can be used as a snack for sake and various dishes depending on the arrangement.
　
Salmon grilled and loosened
It is the most popular product in the series of a spoonful of rice.
Niigata's local dish, "yakizuke", is loosened and bottled at room temperature.
It has a nostalgic sweet and salty taste.
It is also popular as a souvenir.
　
　
　
　
Gorogoro Echigo meat miso
This is the first product using meat that was commissioned by Ogawaya, and a product that uses leftovers from grilled meat.
Usually, many products in this genre have little meat, but Ogawaya's meat miso contains plenty of meat and you can enjoy the texture of the meat.
It uses Echigo miso, which is unique to Niigata, and has a strong taste, so it is perfect for snacking on sake.
　
　
　

Who are supporting us?

Ogawaya's customer base is mainly people in their 50s and older.
After the launch of the Rice Rice Spoon series, the number of customers in their 20s and 30s increased.
It is widely used for small gifts, souvenirs, and home use.
　
In addition to mid-year and year-end gifts, we have also received happy feedback from those who have received them, such as souvenirs as greetings for the season, Mother's Day and Respect for the Aged Day gifts.
　
It is used in shops that handle specialty foods, department stores, gift shops, souvenir shops, etc.
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