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"NEW ENERGY TOKYO" Exhibiting Brand Bulletin!

グッズ編集部

2/6/23Publish

New Energy's Selected Creations for Your Store Now

On February 25 (Sat.), 26 (Sun.), 27 (Mon.), and 28 (Tue.), 2023, NEW ENERGY TOKYO will be a creation festival held at the Shinjuku Sumitomo Building Triangle Plaza.

Last time, we gave you a little overview and highlights, but this time we will go deeper into the contents of the event!

At the venue on the day of the event, about 250 brands that were recognized for their creations at auditions exhibited in four large areas: NORTH, SOUTH, EAST, and WEST. The selection of each area is not based on the category of the item, but on the "mindset" of the brand.

《NORTH AREA》

Brands that are conscious of society and the earth are gathered. The organizers have been focusing on the SDGs for the past 9 years, and a large gathering of old and new brands focusing on the SDGs!

《SOUTH AREA》

Fashion is a mirror of the times. An area where you can experience the energy of fashion.

《EAST AREA》

In tough times, we sometimes turn to "dear me." It is a high-profile area where you can experience the wellness necessary for your mind and body.

《WEST AREA》

An area where you will encounter products, interiors, art, the outdoors, plants, flowers, and other things that color your life.

There are attractive brands in every area, so you are sure to find a product that suits the concept of your store.

In this article, we'll look at theNORTH・WESTAppear in the areaIntroducing 10 brands that can be purchased with goods.

The creation was recognized at the audition, and a number of items that create the story of the brand and a new era. Add a dish to your shop that will lead to the future.

《NORTH AREA》is a collection of brands that are conscious of society and the planet.

Introducing 8 brands that propose options that are friendly to both people and the earth, such as delicious and safe natural products and daily necessities that enrich our lives while confronting environmental problems.

▼THE OOS

Winner of the first NEW ENERGY × FRaU Ethical Award, it is a cold-pressed juice brand made with "Out Of Standard" vegetables and fruits from Tsuruoka City, Yamagata Prefecture.

The product name is stylish, with seasonal words such as "Moon Moon" and "Koi Hotaru"! A very beautiful vegetable juice contains about 1,000 grams of vegetables and fruits in a cup.

Juice made with only the moisture of the material without applying heat by a low-temperature and low-pressure compression method can be taken into the body in a liquid state without removing fiber, leaving vitamins and enzymes that are vulnerable to heat, making it a juice that is gentle on the body without burdening digestion. No additives such as colorants or preservatives are used.

▼SHIMANTO DOMEKI CO.,LTD. NORTH

SHIMANTO DOMEKI CO.,LTD. commercializes the food culture of the Shimanto region with new values.

Safe and delicious products made from local ingredients grown by Shimanto are designed so that they do not get in the way even when they are in the kitchen or dining room, so they are popular as gifts and gifts.

Of course, no chemical seasonings or preservatives are added. I'm also interested in "Nomuodashi" that drips like coffee and craft cola with plenty of spices!

▼ Shizen no Megumi Sui

"Shizen no Megumi Sui" was born from the desire to deliver safe products that mothers who care about their families can use with peace of mind.

No chemicals are used, and only raw materials are safe even if they get into the mouth. From a mother's point of view, the product is "easy to use and easy to continue".

"Fluffy" for washing clothes can be finished to the original softness of the fabric without softener, and is especially recommended for those who are naturally oriented, those who have sensitive skin such as atopy, those who have chemical sensitivities, and those who have newborn babies and small children.

▼Asthree

Asthree is a hair care brand with a completely bottleless style that does not make bottles. It was born from a voice from a customer of the sister brand "Shizen no Megumisui" who said, "I want you to offer hair care and body soap."

Silk extract, which is a special raw material, is reused from the waste liquid produced when refining Italian silk. We use amino acid-based surfactants with excellent biodegradability that are friendly to the environment and the future.

We do not sell bottles, but only pouches containing biomass raw materials, contributing to the elimination of plastics and the resulting reduction of CO₂ emissions, the improvement of the problem of marine plastics, and the promotion of the new plastic law.

▼ Hyaku Noem

It is a brand that produces high-quality jewelry by combining art and science such as painting, music, and architecture. While playful, the jewelry carefully produced by skilled craftsmen has a finish that brings out the individuality of the material.

The MPINGO collection, which uses "African blackwood", which is near threatened on the Red List, is a high-quality wood that has been scratched by strict inspection of the musical instrument production process or has become non-standard parts because it does not meet the performance of the sound, and is upcycled into high-end products using the skills of jewelry designers and craftsmen. Purchasing them also supports forest management and afforestation activities.

▼ Megumi the deer

Deer Megumi is a pet food brand made from venison with the concepts of "returning the forest" and "not wasting the lives of deer".

Ecological problems caused by the excessive number of deer occurring all over the country. We aim to solve the reality that only about 10% of captured deer are used as venison and realize sustainable forest development.

Pet food made from domestically produced venison and does not use colorings, flavors, or preservatives is "edible to humans" and is committed not only to deliciousness but also to safety.

▼ Megumi Cotton

Megumi Cotton, a sister brand of Deer Megumi, is an organic cotton brand that considers pet skin.

Ms. Chieko Watanabe, who has continued to make organic cotton products that are friendly to both people and the environment as a pioneer, launched "Cotton Megumi" after learning that adult canine disease and skin diseases are common in dogs and cats.

There are two types of organic cotton wear: "organic cotton wear for dogs" that can be worn by small dogs without being limited to the breed, and "long-sleeved T-shirts" and "tank tops" that are made exclusively for French bulldogs, which have a different body type from other dogs.

All are available in three sizes: S, M, and L. Washable mats that are safe for both dogs and cats are also popular.

《WEST AREA》is an area for brands related to lifestyle, such as products, interiors, art, outdoor, plants and flowers. In the goods, you can purchase stylish and eco-friendly socks and modern art products with craftsmanship!

▼HOiSUM

HOiSUM, a sock brand that provides heartwarming every day, has a lineup of socks that will make you want to be the star of your coordination.

We are particular about the quality and origin of raw materials, value the skills of craftsmen, and manufacture with respect for the historic factory of Japan.

The unique name "What a thin and warm sock" is a sock made of a special fiber that is also used in mountaineering innerwear. In addition, there is also one pair that is sure to stand out, such as Yoshimoto Kogyo's collaboration socks with "a comedian who loves sneakers".

▼GRAVIMORPH

Created by the manufacturing town of Tsubame Sanjo, modern art with simple movements and "rattling" and pleasant tones. Inspired by the sounds produced by the forces of nature, such as "shishiodoshi" and "wind chimes," gravity, which is the force of nature, creates simple and unique movements and pleasant tones.

It has been sold not only in Japan but also in the United States, Germany, France, Morocco, Taiwan, and Hong Kong, and in 2023, it will exhibit at the German Ambiente Exhibition for the first time in three years. It is supported by executives and investors who need to be decisive, as well as creators and artists who value inspiration and sensitivity.

What did you think of the 9 unique brands?

For merchandise, you can return your first brand purchase for 30 days.。 We also offer a large number of sales support goods such as promotional POPs.

Whether you've seen a brand you've seen before or a brand you're seeing for the first time, take this opportunity to try it out!