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Meaning of "Hyaku = Many" and "M = Multiply" Art Science Ideas × Jewelry By multiplying with elements, we create a new Sekai

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Hyaknoem

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ハセガワJスタジオ

Meaning of "Hyaku = Many" and "M = Multiply" Art Science Ideas × Jewelry By multiplying with elements, we create a new Sekai

〜1,000

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Handmade & Crafts

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About the brand

Meaning of "Hyaku = Many" and "M = Multiply" Art Science Ideas × Jewelry By multiplying with elements, we create a new Sekai

The skills of experienced jewelers in Japan carefully produce high-quality products down to the smallest detail.

Members of the Japan Jewelry Designers Association propose designs that are meticulous to the smallest detail.

We carefully select high-quality gemstones.

More about the Brand Owner

長谷川敦代

Hasegawa Atsuyo

He graduated from Hiko Mizuno Jewelry College in 1988 and has been a member of the Japan Jewelry Designers Association for many years. Hasegawa Jewelry Studio (https://hasegawa-j-studio.jp/) has been established for 25 years, and sells one-of-a-kind high-end handmade jewelry wholesaled to foreign customers at hotel events and department stores through the intermediate wholesale business. In 2022, we wanted to provide our customers with casual, high-quality products at a reasonable price, so we launched a new brand, Hyakunoem.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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A designer who has been producing high-quality jewelry with original designs one by one and selling it wholesale through an intermediary for 25 years wants to work together with people from different industries to give new value to jewelry and miscellaneous goods. With that in mind, we launched the jewelry brand "Hyakunoem".

You can talk about common topics with people who have similar hobbies, and you can learn about your inner hobbies and preferences.

Suddenly you feel that everyday life is fun, such a different moment than usual.

We would like you to know a number of pieces of jewelry that are playful but carefully crafted by skilled craftsmen.

For those who like paintings, jewelry with the motif of famous paintings

For those who like music, it was born from rare wood with non-standard parts produced during the production of musical instruments

Eco-friendly and sustainable jewelry

Jewelry is a "tool" to enjoy a sense of superiority,

It's not a "thing" to direct yourself as seen by others.

A "new self" that allows you to express your own policies and intellectual curiosity

This is "Hyaku Noem" with such thoughts.

What are we doing?

Hyakunoem's Initiatives

1. We will revitalize domestic jewelry artisans. Unlike mass-produced products overseas, we use the skills of experienced craftsmen to carefully produce high-quality works in every detail.

2. In order to prevent price increases due to excess inventory, we basically adopt a made-to-order system.

3. We provide high-quality products by not having wholesalers in our sales channels and not having stores.

4. Gemstones are extremely different in quality. We offer quality gemstones at reasonable prices.

5. The leather straps used in MPINGO are also environmentally friendly and use leather from Sanyo Co., Ltd., which is certified as eco-leather.

6. We donate a portion of the sales of MPINGO to a local NGO that manages and operates FSC-certified forests in Tanzania.

Introducing the collection

〈MPINGO〉Music × Jewelry

The "African Blackwood" tree, which is used as a material for clarinets, grows in the land of Africa over a period of 100 years, but is also a rare species that is currently designated as a near-threatened species. We reused non-standard parts generated during the production of musical instruments and upcycled them into high-end jewelry with Okinawan sculptors. We will deliver the splendor of music and its power to bring peace to the world, as well as the environmental problems of the earth and the efforts of those who support them in the form of jewelry.

〈M JEWELRY〉Jewelry × Architecture (Art)

Spanish architect Antoni Gaudí. Inspired by his words, "Beautiful shapes are structurally stable, and structures should be learned from nature," he pursued simple and beautiful lines by expressing the letter "M" based on the concept of curves in nature. In addition, the collection focuses on the forms of the natural world, such as the simplest circular motifs found in nature, such as spirals, planets, and tree trunks, as well as works that take advantage of the unspoiled beauty of rough stones.

Commitment to the product

More information about the MPINGO collection

We reuse non-standard parts that did not pass the strict screening process for instrument production and were not used. I want to upcycle and revive it.

Wood that has been scratched by strict inspection during each production process of musical instruments, or has been selected to meet the performance of the sound and has become non-standard parts. We wanted to upcycle and revive the high-quality wood that had not been used using the skills of jewelry designers and craftsmen.

In recent years, the proportion of SDGs has been increasing not only by the government but also by companies and individuals, but there may be many people who do not know what to do specifically. With this jewelry, individuals can work on the SDGs and communicate them by wearing them. By continuing to take an interest in the current situation of economic support and forest management for local residents in Africa, as well as the efforts of the many people who support them, I hope that you will feel the happiness of being able to enjoy music and art, and the small happiness of being able to contribute to others.

[African blackwood is designated as a near-threatened species, and there are restrictions on imports]

〈MPINGO Collection's SDGs Initiatives〉

〈Donate a portion of sales to NGOs in Africa and support them〉

We donate a portion of our sales to the Mpingo Conservation & Development Initiative (MCDI) (https://www.mpingoconservation.org/), a local NGO that manages FSC-certified forests in Tanzania.

We want people to know about the sustainable forest management and afforestation activities of African Blackwood, which is near threatened on the IUCN Red List. And I want the actions of customers who purchase to naturally lead to support. We aim to realize such a world.

Who are supporting us?

Those who are intellectually curious about culture, art, science, history (ethnicity), etc., regardless of age. Genderless.

I'm interested, but I'm afraid that the clerk will sell it at a high price in a regular jewelry store, so I would like to make it possible for those who are reluctant to buy it outside of the jewelry store.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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