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THE OOS
A cold-pressed juice brand that uses "Out Of Standard" vegetables and fruits that would otherwise be thrown away.
1
Cold-pressed juices made with "Out Of Standard" vegetables and fruits that would otherwise be thrown away
2
The City of Food! It is an ETHICAL juice made with non-standard vegetables from Tsuruoka City, Yamagata Prefecture.
It does not use any additives such as water, coloring, or preservatives.
3
In 2022, he received the first "NEW ENERGY × FRaU Ethical Award" at the exhibition event "NEW ENERGY".
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
As a catalyst for regional revitalization and revitalization of shopping districts
The Tsuruoka Ginza Shopping Street in Tsuruoka City, Yamagata Prefecture, where we are based, developed as a townspeople town during the Edo period when merchants and industrialists gathered to supply daily necessities to the samurai living around Tsurugaoka Castle. In recent years, it has been swept away by the waves of the times and is in decline.
We want to think about "urban development" that is easy for the next generation to live in, and continue to light up the liveliness together with the local community.
With that in mind, THE OOS has set up four missions.
MISSION❶【 Food Loss 】
6 million tons of food is wasted annually even though it can still be eaten. Incineration also has a negative impact on the environment. We directly buy agricultural products that farmers are forced to dispose of outside of shipping standards and make them into cold-pressed juices. We support the community by practicing "mottainai".
MISSION❷【 Wellness 】
Cold-pressed juices, which can be squeezed without applying heat to the material, can maximize the destruction of nutrients. The target intake of vegetables that a person needs per day is 350g. A cup of THE OOS juice contains about 1,000g of fruits and vegetables.
MISSION❸【 Sustainability 】
A place for continuous communication between people involved in the community is indispensable for the circulation of resources and the revitalization of the local economy. The relationship of trust created through communication will create new innovations in the region, help each other in times of emergency, and create a sustainable city.
MISSION❹【 Education 】
Through various experiences such as farming and harvesting experiences and composting parent-child classes, we cultivate knowledge about "food" and the ability to choose "food" and raise children who can realize healthy eating habits.
What are we doing?
●THE OOS Cold Pressed Juice
The City of Food! It is an ETHICAL juice made with non-standard vegetables from Tsuruoka City, Yamagata Prefecture.
Without any additives such as water, coloring, or preservatives, we deliver original juice squeezed by the cold-pressed method of vegetables and fruits by quick-freezing.
● What is cold-pressed juice?
A special cold-pressed juice machine (Goodnature) is used to squeeze the juice using a low-temperature and low-pressure compression method. Juices made only with the moisture of the ingredients without adding heat can be taken into the body in a liquid state with fiber removed, leaving vitamins and enzymes that are vulnerable to heat, so it becomes a juice that is gentle on the body without burdening digestion.
Commitment to the product
Substandard vegetables are used.
There are currently 5 types of regular menus.
Who are supporting us?
We hope that you will aim for an ethical and sustainable world and use this product as an opportunity to think about it.
All products
There are no products available for display
Products
All products
There are no products available for display
THE OOS
A cold-pressed juice brand that uses "Out Of Standard" vegetables and fruits that would otherwise be thrown away.
1
Cold-pressed juices made with "Out Of Standard" vegetables and fruits that would otherwise be thrown away
2
The City of Food! It is an ETHICAL juice made with non-standard vegetables from Tsuruoka City, Yamagata Prefecture.
It does not use any additives such as water, coloring, or preservatives.
3
In 2022, he received the first "NEW ENERGY × FRaU Ethical Award" at the exhibition event "NEW ENERGY".
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
As a catalyst for regional revitalization and revitalization of shopping districts
The Tsuruoka Ginza Shopping Street in Tsuruoka City, Yamagata Prefecture, where we are based, developed as a townspeople town during the Edo period when merchants and industrialists gathered to supply daily necessities to the samurai living around Tsurugaoka Castle. In recent years, it has been swept away by the waves of the times and is in decline.
We want to think about "urban development" that is easy for the next generation to live in, and continue to light up the liveliness together with the local community.
With that in mind, THE OOS has set up four missions.
MISSION❶【 Food Loss 】
6 million tons of food is wasted annually even though it can still be eaten. Incineration also has a negative impact on the environment. We directly buy agricultural products that farmers are forced to dispose of outside of shipping standards and make them into cold-pressed juices. We support the community by practicing "mottainai".
MISSION❷【 Wellness 】
Cold-pressed juices, which can be squeezed without applying heat to the material, can maximize the destruction of nutrients. The target intake of vegetables that a person needs per day is 350g. A cup of THE OOS juice contains about 1,000g of fruits and vegetables.
MISSION❸【 Sustainability 】
A place for continuous communication between people involved in the community is indispensable for the circulation of resources and the revitalization of the local economy. The relationship of trust created through communication will create new innovations in the region, help each other in times of emergency, and create a sustainable city.
MISSION❹【 Education 】
Through various experiences such as farming and harvesting experiences and composting parent-child classes, we cultivate knowledge about "food" and the ability to choose "food" and raise children who can realize healthy eating habits.
What are we doing?
●THE OOS Cold Pressed Juice
The City of Food! It is an ETHICAL juice made with non-standard vegetables from Tsuruoka City, Yamagata Prefecture.
Without any additives such as water, coloring, or preservatives, we deliver original juice squeezed by the cold-pressed method of vegetables and fruits by quick-freezing.
● What is cold-pressed juice?
A special cold-pressed juice machine (Goodnature) is used to squeeze the juice using a low-temperature and low-pressure compression method. Juices made only with the moisture of the ingredients without adding heat can be taken into the body in a liquid state with fiber removed, leaving vitamins and enzymes that are vulnerable to heat, so it becomes a juice that is gentle on the body without burdening digestion.
Commitment to the product
Substandard vegetables are used.
There are currently 5 types of regular menus.
Who are supporting us?
We hope that you will aim for an ethical and sustainable world and use this product as an opportunity to think about it.
All products
There are no products available for display
Products
All products
There are no products available for display
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