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HOiSUM
The word is a combination of the greeting "Hoi" and the word "Sum," which means "heart" in the Etsu language*.
1
Every encounter begins with a greeting, and so that we can connect with people's hearts, we think about materials and designs that leave an impression, and the comfort and feel of wearing them that we want to use every day.
2
We are particular about the quality and origin of raw materials, and mainly handle daily necessities that value the skills of craftsmen.
3
In particular, socks are considered to be the origin of knitted products, and we try to make things that respect the historic factories of Japan.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
The rapid acceleration of the change of the times has led to a convenient era, and how much the world has expanded in the palm of our hand due to the evolution of networks.
It has become easy to have a variety of experiences.
It's not against the changing times, and I don't think nostalgia is right.
However, the earth has changed drastically due to the greedy pursuit of efficiency and convenience only.
The world has changed drastically, and the earth has lost a lot of things.
Eco-friendly and sustainable things are becoming commonplace in our daily lives.
Every day, I can feel that the earth is irreplaceable.
At the same time, human creativity is still amazing.
It is only with the work of people that we can create things that can be cherished.
We believe that manufacturing is not only a daily task, but also a human resource development.
What moves people's hearts is affection and love. Times have changed a lot. Even at this moment, change continues. We are working on it to convey the irreplaceability of manufacturing so that it will not be buried even in turbulent times.
What are we doing?
We are particular about the quality and origin of raw materials, and we mainly handle daily necessities that value the skills of craftsmen. In particular, socks are said to be the origin of knitted products, and we try to make things that respect the historic Japan factory. Because it is a daily commodity, it is a product group that does not play a leading role. However, it is characterized by the expression of colors, materials, and designs that make you want to think of them as the protagonist of the coordination. Every encounter begins with a greeting, and so that we can connect with people's hearts, and we are seriously engaged in manufacturing that considers materials and designs that leave a lasting impression, as well as the comfort and comfort of wearing that people want to use every day.
Commitment to the product
Communication with craftsmen, especially in Japan, is extremely important. The aging of the population in the production area is progressing remarkably, and the succession problem is serious. While it is becoming very difficult to make things, the attitude of working with a strong commitment is still beautiful, and the products made with the scenes where they will actually be worn are excellent. The lineup is conscious of an unforgettable impression once you pass your feet.
Who are supporting us?
There is a lot of support from women. It has been well received by those who enjoy fashion, those who are particular about not only fashion but also lifestyle, and those who are aware of the roots and stories of manufacturing.
HOiSUM
The word is a combination of the greeting "Hoi" and the word "Sum," which means "heart" in the Etsu language*.
1
Every encounter begins with a greeting, and so that we can connect with people's hearts, we think about materials and designs that leave an impression, and the comfort and feel of wearing them that we want to use every day.
2
We are particular about the quality and origin of raw materials, and mainly handle daily necessities that value the skills of craftsmen.
3
In particular, socks are considered to be the origin of knitted products, and we try to make things that respect the historic factories of Japan.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
The rapid acceleration of the change of the times has led to a convenient era, and how much the world has expanded in the palm of our hand due to the evolution of networks.
It has become easy to have a variety of experiences.
It's not against the changing times, and I don't think nostalgia is right.
However, the earth has changed drastically due to the greedy pursuit of efficiency and convenience only.
The world has changed drastically, and the earth has lost a lot of things.
Eco-friendly and sustainable things are becoming commonplace in our daily lives.
Every day, I can feel that the earth is irreplaceable.
At the same time, human creativity is still amazing.
It is only with the work of people that we can create things that can be cherished.
We believe that manufacturing is not only a daily task, but also a human resource development.
What moves people's hearts is affection and love. Times have changed a lot. Even at this moment, change continues. We are working on it to convey the irreplaceability of manufacturing so that it will not be buried even in turbulent times.
What are we doing?
We are particular about the quality and origin of raw materials, and we mainly handle daily necessities that value the skills of craftsmen. In particular, socks are said to be the origin of knitted products, and we try to make things that respect the historic Japan factory. Because it is a daily commodity, it is a product group that does not play a leading role. However, it is characterized by the expression of colors, materials, and designs that make you want to think of them as the protagonist of the coordination. Every encounter begins with a greeting, and so that we can connect with people's hearts, and we are seriously engaged in manufacturing that considers materials and designs that leave a lasting impression, as well as the comfort and comfort of wearing that people want to use every day.
Commitment to the product
Communication with craftsmen, especially in Japan, is extremely important. The aging of the population in the production area is progressing remarkably, and the succession problem is serious. While it is becoming very difficult to make things, the attitude of working with a strong commitment is still beautiful, and the products made with the scenes where they will actually be worn are excellent. The lineup is conscious of an unforgettable impression once you pass your feet.
Who are supporting us?
There is a lot of support from women. It has been well received by those who enjoy fashion, those who are particular about not only fashion but also lifestyle, and those who are aware of the roots and stories of manufacturing.
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