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Asthree

Asthree

アスリー
Vendor
ALYCE株式会社
【Rich usability ×sustainable】With a rich usability as our top priority, we are making products that are friendly to people, the environment, the future, and the future, and sustainability that makes people feel close to us

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Invoice registration number

T4120001253713

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About the brand

【Rich usability ×sustainable】With a rich usability as our top priority, we are making products that are friendly to people, the environment, the future, and the future, and sustainability that makes people feel close to us
1
Asthree is a hair care brand with a completely bottleless style that does not make bottles.
2
It contributes to the elimination of plastics and the associated reduction of CO₂ emissions, the improvement of the problem of marine plastics, and the promotion of the new plastic law.
3
The idea is to let people know that anyone can easily contribute to the SDGs with daily necessities.

More about the Brand Owner

重里 英予

HIDEYO JURI

While raising three children, she launched the "Shizen no Megumisui" series of chemical-free daily necessities with the desire to deliver safe, secure, easy-to-use, and easy-to-continue daily necessities to working mothers. After that, I wanted to feel closer to the SDGs and let people know that anyone can contribute, so in 2021 I created the sustainable brand Asthree.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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By consciously choosing what you use every day, anyone can easily contribute to the SDGs.
It was triggered by the many requests from fans of the chemical-free "Shizen no Megumi Sui" brand clothing detergent "Fuwashu" to provide hair care and body soap as well. I want people to know that anyone can easily contribute to the SDGs just by consciously choosing what they use every day, and that there are products that are friendly to people, the environment, and the future. While sticking to the rich feeling of use, we also think about the environment after use.
Asthree is a sustainable brand that meets the needs of the times. We hope that this will be an opportunity for each and every one of us to know that we can contribute to the SDGs from our daily daily necessities.

What are we doing?

Let's start with the SDGs in the bathroom. You can wash your hair with a refillable pouch "only"
From the perspective of "zero waste", it contains silk extract, which is a recycled raw material. Silk extract, which is a special raw material, is reused from the waste liquid produced when refining Italian silk. By adopting raw materials made from the perspective of "zero waste," which is a waste to throw them away, we create value that is "environmentally friendly just by using them." Not only that, but it is also rich in protein, which has a high affinity with the skin, and has great added value as a cosmetic product, so it is also important to be friendly to people.
In addition, we use amino acid-based surfactants with excellent biodegradability that are friendly to the environment and the future. In addition, we do not sell bottles, but only pouches containing biomass raw materials, aiming to eliminate plastic and reduce CO2 emissions. We pay attention to the fact that the wastewater after use is also highly biodegradable, and we are particular about manufacturing without compromise in all processes.
Asthree contributes to the creation of a sustainable society by changing hair care.

Commitment to the product

"Atthry Natural Shampoo" "Atthrie Natural Treatment"
Carefully selected raw materials prepare the environment of the scalp and lead to spontaneous beautiful hair. If the scalp is dry or rough, the nutrients will not reach the hair follicles and hair, and will be used to improve the scalp. Conditioning the scalp is an absolute requirement for beautiful hair.
Even though it claims to be a silicone-free shampoo, the conditioners and treatments sold next to the shampoo almost always contain silicone.
Asthree shampoos and treatments are truly non-silicone. It does not contain silicon or mineral oil, but uses vegetable oil (sunflower seed oil) and an amino acid-based conditioning agent (cocoyl arginine ethyl PCA) to achieve a conditioning effect.
Try a real amino acid-based shampoo and a non-silicone treatment.

Who are supporting us?

It is especially recommended for those who feel itchy or painful on the scalp due to perms and bleach, or for those who feel that their hair has become less stiff. It's time to review scalp care (scalp care).
In addition, it is unisex and easy to use for everyone.
・ A refreshing orange scent that smells faintly only when washing is good.
(Limonene, which is found in orange oil, softens the scalp.) ）
・ The smooth liquid of the shampoo and the exquisite lather feel good.
・ When used in combination with a treatment containing sunflower oil, it gives hair that tends to be dry to a more natural sense of cohesion.
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