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Tsuchikuma
Tea no Tsuchikura, a long-established tea house in Hokkaido.
The previous president worked hard to spread tea culture throughout Hokkaido.
The Tsuchikuma is likened to a bear, which is also a symbol of Hokkaido.
1
The package design is handled by Kenichi Mearashi, one of Hokkaido's leading art directors Mr./Ms. (Escon Field CM, Sumitas, etc.)
2
Tsuchikuma is safe and secure and does not use additives. Blended tea based on green tea. All flavors are from Hokkaido. (Peppermint, peppermint, lavender, etc.)
3
We are also developing intermediate products with the motif of the design of the earth bear.
Even in the middle, everything is made by a company in Hokkaido.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Tea no Tsuchikura is a long-established tea house in Hokkaido. The previous president walked all the way around the province and worked hard to spread tea culture in Hokkaido. The figure is likened to a bear, which is also a symbol of Hokkaido, and the ''Earth Bear'' depicts the appearance of circling the northern land.
It has the image of a carved wooden bear, but it is not a salmon, but a teapot that symbolizes tea culture.
It is a product with such thoughts that we would be happy if you could get together with your family, chat with friends, and have such a fun time full of smiles
What are we doing?
"Living with tea from Hokkaido."
The Tsuchikuma brand is a brand that has been completed with the cooperation of many people. The concept of Hokkaido not only means that Hokkaido raw materials are used, but also that designers, art directors, branding directors, and photographers from Hokkaido are involved in the brand aiming for all Hokkaido.
Commitment to the product
Tsuchikuma Individually Wrapped 6P・・・You can easily enjoy three types of Tsuchikuma flavors (Tokibi, Peppermint, Lavender). It is the most recommended product because you can enjoy three types of flavors at an affordable price.
Tsuchikuma can (10P)・・・Many of the people who purchase Tsuchikuma buy this product. You can buy it because the design of the can is simple and cute.
Tsuchikuma [middle, bean paste, tea set]: This product is a set of individually wrapped tea packs of three types of tea and a middle with a motif of a clay bear. During the process, the skin and bean paste are separated, and you can fill the bean paste with the skin yourself and enjoy the crispy texture and sweetness of the bean paste.
Who are supporting us?
The target group is women in their 20s ~ 50s. In recent years, the number of people who drink tea packs and tea leaves is decreasing year by year. In order to allow customers to enjoy the original taste of tea, we have developed a product that catches the eye of customers from design to flavor.
In fact, the design of the package is very popular, especially among women, and the number of customers who purchase it is increasing. More than 80% of Instagram followers are women.
All products
There are no products available for display
Products
All products
There are no products available for display
Tsuchikuma
Tea no Tsuchikura, a long-established tea house in Hokkaido.
The previous president worked hard to spread tea culture throughout Hokkaido.
The Tsuchikuma is likened to a bear, which is also a symbol of Hokkaido.
1
The package design is handled by Kenichi Mearashi, one of Hokkaido's leading art directors Mr./Ms. (Escon Field CM, Sumitas, etc.)
2
Tsuchikuma is safe and secure and does not use additives. Blended tea based on green tea. All flavors are from Hokkaido. (Peppermint, peppermint, lavender, etc.)
3
We are also developing intermediate products with the motif of the design of the earth bear.
Even in the middle, everything is made by a company in Hokkaido.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Tea no Tsuchikura is a long-established tea house in Hokkaido. The previous president walked all the way around the province and worked hard to spread tea culture in Hokkaido. The figure is likened to a bear, which is also a symbol of Hokkaido, and the ''Earth Bear'' depicts the appearance of circling the northern land.
It has the image of a carved wooden bear, but it is not a salmon, but a teapot that symbolizes tea culture.
It is a product with such thoughts that we would be happy if you could get together with your family, chat with friends, and have such a fun time full of smiles
What are we doing?
"Living with tea from Hokkaido."
The Tsuchikuma brand is a brand that has been completed with the cooperation of many people. The concept of Hokkaido not only means that Hokkaido raw materials are used, but also that designers, art directors, branding directors, and photographers from Hokkaido are involved in the brand aiming for all Hokkaido.
Commitment to the product
Tsuchikuma Individually Wrapped 6P・・・You can easily enjoy three types of Tsuchikuma flavors (Tokibi, Peppermint, Lavender). It is the most recommended product because you can enjoy three types of flavors at an affordable price.
Tsuchikuma can (10P)・・・Many of the people who purchase Tsuchikuma buy this product. You can buy it because the design of the can is simple and cute.
Tsuchikuma [middle, bean paste, tea set]: This product is a set of individually wrapped tea packs of three types of tea and a middle with a motif of a clay bear. During the process, the skin and bean paste are separated, and you can fill the bean paste with the skin yourself and enjoy the crispy texture and sweetness of the bean paste.
Who are supporting us?
The target group is women in their 20s ~ 50s. In recent years, the number of people who drink tea packs and tea leaves is decreasing year by year. In order to allow customers to enjoy the original taste of tea, we have developed a product that catches the eye of customers from design to flavor.
In fact, the design of the package is very popular, especially among women, and the number of customers who purchase it is increasing. More than 80% of Instagram followers are women.
All products
There are no products available for display
Products
All products
There are no products available for display
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