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NALUQ

NALUQ

ナルーク/フプノモリ
Vendor
株式会社フプの森
Cosmetics and aromas born from the forests of Hokkaido. With body care and fragrances using the scent of Hokkaido fir, you can enjoy feeling the forest at any time in your busy daily life.

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T8450001010318

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About the brand

Cosmetics and aromas born from the forests of Hokkaido. With body care and fragrances using the scent of Hokkaido fir, you can enjoy feeling the forest at any time in your busy daily life.
1
We use forest-derived raw materials such as Japanese pine, red pine, birch, and mugwort, which are distilled in-house. The fragrance is a blend of only natural fragrances such as Hokkaido fir to express various forest scenes.
2
We do not use petroleum-based surfactants, synthetic preservatives, synthetic fragrances, etc., and carefully select materials from Hokkaido or domestically produced as much as possible, pesticide-free, organic, or wild, and the maker can be seen.
3
In Shimokawa Town, Hokkaido, which conducts a recycling-oriented forestry business that cuts down trees and has obtained international forest certification, we make effective use of the branches and leaves of trees cut down during forest maintenance to make essential oils.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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A scent born from forest care
　
In 2000, in Shimokawa Town, Hokkaido, where the forestry industry is thriving, the production of essential oils began in order to make use of the branches and leaves of felled trees. The raw material is Todo pine, which is abundant in the forests of Hokkaido and is the tree that is planted the most.
In Shimokawa Town, we are engaged in a recycling-type forestry business in which we cut down and plant, and we are actively caring for the forest. When a tree is cut down, the trunk is carried out, but the branches and leaves remain in the forest. In the case of Todo pine, the fragrance components are especially abundant in the leaves, and when distilled, essential oils can be extracted, so the production of essential oils began to utilize these branches and leaves.
Even if you do not have the opportunity to actually visit the forest in your daily life, you can connect with the forest anytime, anywhere through this scent.
We want many people to enjoy living with a forest more easily, and we have started manufacturing in the forest of Hupu.
　
　

What are we doing?

　
Raw materials that are friendly to both people and the earth
　
At Hupu Forest, we want to live a life that is kind to both people and the land, and we select raw materials for our products and packaging.
The branches and leaves that are used as raw materials for essential oils are collected from the forests in the town. In 2003, Shimokawa became the first town in Hokkaido to obtain international forest certification, and essential oils are also certified products.
In addition, we select Hokkaido and domestic materials as much as possible, do not use petroleum-based surfactants, synthetic preservatives, synthetic fragrances, etc., and carefully select pesticide-free, organic or wild materials that can be seen by the creator as much as possible. Naruuk Cosmetics Line won the Grand Prize at the Social Products Awards 2016. We would like to deliver such a daily life where you can feel the forest in a healthy mind and body.
　
　
　

Commitment to the product

Hokkaido Fir Essential Oil
　
Todo pine, which is the raw material for essential oils, is a member of the fir tree. It is a fir tree that grows wild in the north of Hokkaido and is also the most common tree in the forests of Hokkaido. Since it is a fir tree unique to Hokkaido, we named this scent "Hokkaido fir ®". In order to obtain the transparent green notes, the branches and leaves of the raw material are carefully cut off by hand.
The essential oils of the fir family have long been used abroad to promote health, as well as to relax the mood. It works to clean the air, and in recent years, studies have shown that it reduces the discomfort of spring.
　
　
　
　
Two brands brought to you by Hupu Forest
　
In addition to Todo pine, we distill forest plants such as birch, mugwort, and red pine, and use the scents and ingredients from these to deliver body care cosmetics and fragrances from two brands.
　
01. NALUQ
　
The brand "NALUQ" is based on the scent of Hokkaido fir and expresses various forest scenes with scents, and not only body care series such as hand cream and body oil, but also bath series such as bath milk and body mist, hair styling series using pine resin collected in Shimokawa Town, etc. We have items that will allow you to enjoy your time in the forest.
　
　
　
02. fupunomori
　
The brand "fupunomori" is a brand that has continued since its founding, and is a lineup that allows you to simply feel the plants of the forests of Hokkaido, such as Hokkaido fir. You can enjoy original blends of fragrances such as room sprays and reed diffusers that are particular about the forest scene.
　
　
　

Who are supporting us?

With keywords such as ethical, sustainable, fair trade, SDGs, local production for local consumption, domestic production, and organic, we are often supported by people who are concerned about their daily consumption and lifestyle, and health-conscious people.
It is also used by those who like fragrances and those who like Hokkaido.
　

Brand review for NALUQ

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
Showing 3 of 3 results
Apparel & Clothing
Posted on
12/4/25
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実際に他店舗で購入したことがあり、実際に自分で使って愛用していたらgoooodsに取り扱いがあったので今回、仕入れさせていただきました。 「アカエゾマツ」の香りはとても珍しく、テスターで香りに惚れ込み、ギフト用に購入していたので実際に商品を取り扱えるのがとても嬉しいです。 アロマが好きでいろんな商品を見てきましたが、北海道の森で採取されていて、香りもよく、持ち運びやすいサイズ感、価格帯も手に取りやすくとても満足しています。 心からお勧めできる商品なので、これからのお客様の反応がとても楽しみです。 丁寧な梱包、商品説明、おしゃれなパンフレット、プライスカードまで付けていただきとても助かりました。 ありがとうございます。
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This review is based on orders for the following products
Replies from brands
この度はお取り扱いならびにレビューの投稿ありがとうございます。アカエゾマツの香りをとても気に入っていただけて嬉しいです。北海道ならではの香りなので、北海道の皆様に愛着を持っていただけたらと思っております。 今後とも、どうぞよろしくお願いいたします。
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General Goods
Posted on
10/21/25
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迅速な対応ありがとうございます。また利用します。
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This review is based on orders for the following products
Replies from brands
この度はお取り扱い誠にありがとうございます。 今後ともどうぞよろしくお願いいたします。
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General Goods
Posted on
4/23/25
Report a review issue
オンラインセレクトショップ開設前なので、お客様の反応はまだわかりませんが、納品までのご対応がとても親切でした。とてもわかりやすい販売ブックなどもお送りくださりとても助かります。魅力的な商品なので、お客様の反応も楽しみです。
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This review is based on orders for the following products
Replies from brands
この度はレビューの投稿誠にありがとうございます。 販促物をご活用いただき、ありがとうございます。 ショップのスタート、楽しみにしております。 今後ともどうぞよろしくお願いいたします。
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