As the homecoming season approaches, the aisles are crowded with customers looking for gift-giving food and souvenirs.
Many customers want to choose something a little more thoughtful as a souvenir, but their needs have diversified due to changes in family styles and values. There are many customers who have trouble choosing souvenirs with many points to consider, such as the preferences of the other party, the number of people, whether it is healthy, and whether it can be eaten up.
The psychology of customers choosing souvenirs is more complicated than shopping for themselves. In order to think about the person to whom the gift is given and to be cautious to avoid mistakes, we are looking for a "decisive factor in the purchase". For these customers, objective opinions and encouragement can be a decisive factor in their purchase.
At the souvenir counter, information such as the points and targets of the product, such as "you can only buy it here" and "it is popular in this age group", is clearly conveyed, and if you try to talk about it in a way that gives you an image of what it will be like after you give it to the other party, it will be easier to lead to purchase.
In this article, we introduce a variety of gift items, including standard sweet gifts, unique rice crackers that children can enjoy, medicinal tea that is good for the body, and ochazuke gifts that are appreciated by the elderly.