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Moyatto rice crackers

Moyatto rice crackers

モヤットセンベイ
Vendor
株式会社IVORY
If you're feeling frustrated, let's eat rice crackers! Moyatto Senmochi is a rice cracker that was born from the desire to vent the "moyatto" of everyday life in a positive way.

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Invoice registration number

T3011003011261

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About the brand

If you're feeling frustrated, let's eat rice crackers! Moyatto Senmochi is a rice cracker that was born from the desire to vent the "moyatto" of everyday life in a positive way.
1
With simple ingredients and seasonings that even small children can enjoy with peace of mind It has been well received as a snack or snack for the whole family.
2
Kotohiki salt, brown rice dashi soy sauce, re-prepared soy sauce Available in 3 flavors, 5 types of illustration packages each
3
If you get frustrated, "chew it up" and "digest" it "deliciously"! A pop design that illustrates moms' stories from all over the country and uses them on the package

More about the Brand Owner

ママ応援プロジェクト

MAMA OUEN PROJECT

Based in Setagaya-ku, Tokyo, we are developing the mom support project "mama55" business, IVORY Co., Ltd. Through our products, content, and work styles, we aim to realize a society in which each and every woman can shine brightly. We are engaged in various initiatives and business awareness activities to create opportunities and opportunities for women to play an active role. I want you to know my business. In addition, we want to deliver excitement and energy to mothers and other child-rearing generations nationwide. With this in mind, we are currently focusing on the planning and sales of our own products. In addition to Moyatto rice crackers, Charliemama's COFFEE series, which is popular for decaffeinity, is also available.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Japan moms are cool!"
　
The Mom Support Project
Based in Setagaya-ku, Tokyo, this is a project that aims to enable each and every woman to play an active role.
　
In order to create opportunities for women to play an active role,
One of the activities we undertake as part of our business awareness is the planning and sales of our own products.
　
This "Moyatto series"
This product was born from the moyatto circumstances gathered when we solicited "mom's daily moya" on SNS.
　
The number of people gathered was more than expected
Although there are individual differences, all of them were episodes that every mom has felt at least once.
　
I wonder if I can sublimate this "moyat" into something positive.
I wonder if it will lead to the smiles of moms and dads all over the country.
　
From our thoughts
This series was started with encouragement for those who work hard every day.
　
　
　

What are we doing?

A lot of "moyatto" episodes from moms
　
As a "Moyatto LINE stamp" that expresses the feeling of frustration
The episode was transcribed into 40 illustrations.
　
In addition
"If you're frustrated, let's nibble on a rice cracker."
Based on the concept of
　
Eat delicious food and change your mood,
As a product that can positively eliminate frustration
Moyatto rice crackers were born.
　
　
　
Every day, I feel a little bit of "frustration"
Each one is small, but if it accumulates, it will be the mind.
　
In such a case,
Eat delicious "Moyatto rice crackers"
Chew it up
Swallow
Let's digest it!
　
　
　

Commitment to the product

Each package has an illustration from a LINE sticker.
It has a lively design of 5 patterns of each type.
　
　
・Kotobiki salt
・Brown rice dashi soy sauce
・Re-prepared soy sauce
　
With simple ingredients and seasoning,
From snacks for small children to snacks for adults
It is a product that the whole family can enjoy with peace of mind.
　
　
　
There are a wide variety of packages.
It's also a great Mother's Day gift or a small souvenir.

Who are supporting us?

Not to mention moms who are raising children,
We are paying attention not only to those of the child-rearing generation, but also to those who will become moms and dads in the future.
　
We often receive comments such as, "Where can I buy it?"
Currently, we are expanding our sales destinations to supermarkets and select shops nationwide.
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